This weeks ignition 5 from Claire and Vanessa

1. 5
29th November 2010

2. 1. Asics personalised messages
The Asics NYC Marathon campaign centered around creating
personalised supporter messages for loved ones in the race, which
would be triggered with RFID tags, displaying the individual messages
on massive LED screens as runners passed selected sensor
checkpoints in the Marathon.
ASICS setup a campaign site dedicated to taking images, video,
messages, texts, tweets and Facebook comments of support for
runners in the event. They also setup live video booths at the event,
allowing friends and family to record their personal message in style.
The New York Marathon is the worlds biggest Marathon event, with
over 45,000 runners and 2 million people cheering them on.

3. 1. Asics NYC Marathon

4. 2. They are us
They are us is ‘public tribute to Dublin’, coming from
graffiti artist Maser in collaboration with Damien
Dempsey. An exhibition of the work has also been held,
with proceeds from the sale of prints going to the Simon
Community.
In a country which has been accused of not protesting
enough in the face of what’s gone on, this is one of the
few visible signs of anger around.

5. 2. They are us
www.theyareus.ie

6. C3. Victorias Secrets experiential
If you’ve ever dreamed about strutting down
the runway during one of the most highly-
publicized fashion shows of the year, then
New York City is going to help you partially
indulge in that fantasy. From November 19th
through to the 30th Victoria’s Secret’s SoHo
store will be displaying nine different sets of
wings that have been worn by models like
Heidi Klum and Adriana Lima, and giving
passersby the opportunity to pose in front of
them and have their picture taken. The
photos will then be uploaded to the Victoria’s
Secret Facebook page so you can share
them with friends.
If you’ve ever dreamed about strutting down the runway during
one of the most highly-publicized fashion shows of the year,
then New York City is going to help you partially indulge in that
fantasy. From November 19th through to the 30th Victoria’s
Secret’s SoHo store will be displaying nine different sets of
wings that have been worn by models like Heidi Klum and
Adriana Lima, and giving passersby the opportunity to pose in
front of them and have their picture taken. The photos will then
be uploaded to the Victoria’s Secret Facebook page so you
can share them with friends.

7. 3. Victorias Secrets experiential

8. 4. Facebook Messages
We’ve all heard Facebook messages is being
improved and updated, but will it kill gmail,
yahoo and hotmail? Maybe so.....
This video explains what it’s all about. In essence,
we’ll no longer have to choose how our contacts
receive messages from us.

9. 4. Facebook Messages
http://cnettv.cnet.com/facebook-messages-
email-killer/9742-1_53-50096060.html

10. 5. Bouygues telecom facebook book
A week ago you may have seen my post about “A Life On
Facebook“, which was a seriously cool short film, so here is the
next best thing from Bouygues Telecom in France, a Facebook
App that lets you create a physical book, of your Facebook life.
This app was part of a campaign that celebrated the launch of
Bouygues Telecom’s Facebook Platform. After ticking a few
boxes and selecting your desired date range, you were able to
create and have printed, a physical Facebook book of your life.
Great idea and great execution. Would love to know how many
physical books were created!

11. 5. Online back to offline