1. 5
23rd January 2012

2. 1. Excellent Customer Service from Sainsburys
When replying to this customers letter, Sainsburys couldn’t have
known that it would be shared around the world with 20,000 other
people.
Whether this was just as a brilliant PR stunt or not, it shows some
excellent customer service.
A young girl wrote a letter asking why tiger bread had such a
unique name. Instead of being tossed in the bin, somebody within
Sainsburys spotted a brilliant PR opportunity and replied with a
lovely letter and a gift card.
The letter has over 50,000 comments, has been shared over
18,000 times, and essentially has become a brilliant user generated
advert for the brand that money cannot buy.

3. 1. Excellent Customer Service from Sainsburys

4. 2. The Buddy Stamp
Turquoise Cottage is a popular bar in New
Dehli, India. To make clear that they do not just
support fun and drinking, but also responsible
driving, they changed their entrance stamp into a
buddy QR-stamp, which helped people through the
night..

5. 2. The Buddy Stamp
http://www.youtube.com/watch?v=vu2dWGqB19Y

6. 3. Snickers – a Savage focus group
this Snickers spot from BBDO imagined the world's most savage
focus group—four sharks who've been invited to a little human
taste-testing session!
"OK, so which one tasted better?" asks the wonderfully peppy focus-
group leader, as she points to photos of a man and woman. The
sharks hilariously choose the guy because, before they ate him,
he had just eaten a Snickers Peanut Butter Squared bar,
presumably making his flesh delectably rich and tasty.
The concept, sick and twisted, is brilliant. But the genius is in the
details.

7. 3. Snickers – a Savage focus group
http://www.youtube.com/watch?v=6e0Gsn4khss

8. 4. Tropicana – Fake Sun
Remarkable stunt from Tropicana. Last week at 6.51am
a fake sun was lit at Trafalgar Square as part of the
Tropicana’s Brighter Mornings campaign. The sun is
30,000 times bigger than a football, has a surface area
of 200m2 and weighs over 2,500kgs. Its internal light
source produces the equivalent of 60,000
lightbulbs, making the artwork visible from space, so
they say.

9. 4. Tropicana – Fake Sun
http://www.youtube.com/watch?v=k86xpd26M2g&feature=player_embedded

10. 5. Bueller, Bueller, anybody?
So, this mysterious Super Bowl teaser popped up on YouTube on
Friday, with Matthew Broderick reprising his role as Ferris Bueller,
26 years after his fateful day off. Says the YouTube blurb: "We hate
to be such a tease, but on a day like today, we just have to. Stick it
out until the Super Bowl, or take a 'day off' on Monday and catch
the big reveal. everyone thinks it's a teaser for a sequel to the hit
flick "Ferris Bueller's Day Off" however, apparently Honda are
doing a Ferris Bueller-style ad for the Super Bowl starring none
other than Matthew Broderick.
the spot was going to mimic much of the original film, except this
time prominently featuring Hondas. The big jump the two valets do
in Cameron's dad's Ferrari? We hear this time it's going to be a
Honda CR-V.

11. 5. Bueller, Bueller, anybody?
http://www.youtube.com/watch?v=SuHmEo0Bx7Q&feature=player_embedded
http://www.youtube.com/watch?v=bcXBWDyHrow&feature=related
http://www.youtube.com/watch?v=_kvdrXDafLM&feature=related