1. Lucozade wrapped a double decker bus with LED screens and gaming systems to interact with festival goers in a fun way. 2. Dublin Zoo encouraged people to take photos at outdoor displays and post them on Facebook for prizes to engage social media. 3. CBS Outdoor launched large format digital screens in squares to bring new digital formats to the outdoor market.

1. Top 10 great innovations in outdoor 2010 17th January 2011

2. 1. Lucozade interactive fully wrapped bus If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Lucozade wrapped a double deck bus and hit the road in Summer 2010! It visited various festivals and was equipped with a sound system, LED screens, DVD players, gaming systems and a bar area. It offered a great opportunity for interaction with festival goers and in a fun and different way.

3. 1. Lucozade interactive fully wrapped bus

4. 2. Social media meets out of home The interaction between ooh campaigns and social media was vividly captured by the Dublin Zoo/Facebook campaign in June 2010. Kids were encouraged to take pictures at the 6 sheets and post them to Facebook with the best entries winning prizes including Zoo trips. .

5. 2. Social media meets out of home

6. C 3. CBS digital formats in square If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. CBS Outdoor had a major innovative launch in early 2010 when they brought new digital formats to the market. The new screens in the Square Tallaght have been a success and should lead to further expansion in the digital area in 2011.

7. 3. CBS digital formats in square

8. C 4. arthur’s day 2010 Guinness Arthur’s Day saw the use of some new and innovative .formats and specials to capture the mood of the day and make a real event of it. Highlights included actors posing as Arthur throughout the city, the erection of replicas of the famous entrance to St. James’Gate and Liffey Spheres.

9. C 4. arthur’s day 2010

10. C 5. Polo mints opinionator If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. As part of the sucker/cruncher campaign for Polo Mints, Opinionator 6 Sheets were set up to allow passers by to vote on whether they were suckers or crunchers! Almost 100,000 votes were cast across the 2 week cycle and the 5 units.

11. 5. Polo mints opinionator

12. C 6. Zozzytv If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Bravo launched large format digital screens incorporating uploaded user content on Henry Street and at Stephen’s Green. It allowed people to send their videos to the big screen at a certain time while advertising runs between videos.

13. 6. Zozzytv

14. C 7. Pop up shops If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Cadbury and AmbientPlus took advantage of unused shop space to create a temporary “pop up shop”. It coincided with the Cadbury “mad professor” TV ad and allowed people to come and sample the chocolate in the “Emporium”.

15. 7. Pop up shops

16. C 8. ireland’s largest billboard If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. CBS Outdoor launched the biggest single ooh advertising structure in 2010 on Parkgate Street. It consists of a 96 Sheet surrounded by an additional “wall”. It measures 100ft x 20ft.

17. 8. ireland’s largest billboard

18. C 9. Reverse graffiti If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Reverse Graffiti has been around for a few years but the biggest and best example to date was done by Miller and pml in 2010. It fitted perfectly with their TV execution and was in prime location in Heuston Station.

19. 9. Reverse graffiti

20. C 10. Smart use of smart cars! If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. 20th Century Fox and AmbientPlus combined to produce a very clever and innovative campaign, using smart cars. Designed to look like mini A-Team vans and travelling in convoy, the cars really stood out on the street and created a real stir for a relatively low investment.

21. 10. Smart use of smart cars!