1. Sven Denecken, GVP Cloud Solutions, SAP AG @Sdenecken
June 2014
SAP All Cloud Connect - Innovate your Future
Making Change Your Advantage

2. Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other agreement
with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to
develop or release any functionality mentioned in this presentation. This presentation and SAP's
strategy and possible future developments are subject to change and may be changed by SAP at any
time for any reason without notice. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAP intentionally or grossly negligent.

3. Rapid State of Change

4. …or did we simply digitize?
But was this digital transformation?

5. …why does the average
worker still spend
28% of their time
managing e-mail and
20% looking for internal
information/colleagues?
If we have digitally transformed
how we work.…

6. If we have digitally transformed
how we sell….
…why is it that
65% of a sales
rep’s
time is still not
spent selling?

7. …why do only 7%
of consumers say
that customer
service experiences
exceed
expectations?
If we have digitally transformed
how we serve customers…
Source: Echo 2012 Global Customer Service Barometer

8. …then why do 43%
of companies still not
have complete
information on
suppliers?
If we have digitally transformed
how we procure….
Source: Aberdeen group “Measuring Performance While Mitigating Risk”

9. …why does it still cost
$1,398 to create one
learning hour of
content?
If we have digitally transformed
how we learn.…

10. Processes are dynamic
Systems are fragmented
Data creates chaos
Companies are struggling to find their patterns
because….
….we simply copied the analog world
Expertise networks are disconnected

11. This...
is not
Transformation nor Innovation

12. The critical questions
we must ask to
leverage best practice
and accelerate
performance and
innovation.
To truly transform we need to look for
repeatable patterns and fast innovation.
Designed
for Me
Network-
aware
Flexible
Repeatable
Work
Patterns.
Speed.

13. Is it flexible?
Speed of the cloud but with the flexibility to
differentiate and win
Real time adaptable platform to conform to your needs

14. Is it designed for me?
Move from the “systems web” to the “me web”
Is the Experience Simple

15. Instantly wrap your network of employee, customer and
partner experts around the problem or opportunity.
Is it network aware?
Extend your reach

16. This…is
Transformation and
Innovation

17. The right mixLeading with Cloud Hybrid Deployments
How are Customers Transforming?

18. The right mix
managed
Integrated

19. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
FinanceProcurementPeople
Marketing
Cloud for
Marketing
Omni-channel
Commerce
Sales Service
Cloud for Sales2
Cloud for Service
CRM on HANA
(for Industries)
CRM on HANA
(for Industries,
Billing & Revenue)
Human
Resources
Procurement Supply Chain
Management
S&OP Cloud
on HANA
Suite on HANA
(SD, MM, PP & PLM)
CFO Office
Simple Finance
Business ByDesign
Simple Finance
Suite on HANA
(FICO), GRC
SCM, PLM &
Manufacturing
Cloud for Travel
& Expense
Social Media
Analytics
Managed
Public
Omni-channel Commerce & Customer Engagement
Collaboration SAP Jam, Business Network
Fiori User Experience and SAP HANA Cloud Platform Application Development, Integration, Database and Analytics, Foundation
Analytics BI (BusinessObjects), EPM, BW on HANA
SAP Cloud Portfolio
Innovation and Agility - delivered in a unified approach

20. 20© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Suite on HANA - Managed and On-Premise
One FIORI User Experience
Cloud consumption
Common core
New & re-invented business
processes
Easy extension for customers &
ecosystem
All non-disruptive
© 2014 SAP AG or an SAP affiliate company. All rights reserved.

21. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Simplify consumption with SAP cloud powered by HANA
Simplified User Experience
SAP HANA Platform
Applications Analytics
NON DIFFERENTIATING
Processes
DIFFERENTIATING
Processes
Public Cloud
HCM, CRM, SRM
Industry and Managed
Cloud
Core, Logistics, Business Suite,
BW

22. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Influence buying
behavior
Deliver a 360 view of
the customer
Improve overall
engagement
Grow lifetime value
Align people with
goals and objectives
Increase customer
satisfaction
Increase operational
efficiency
Deliver 360° view of
spend and vendor
relationships
Discover new
business
opportunities
Customers Seek Outcomes Not Products
Enable employees to
develop themselves
Accelerate time to
productivity
Reduce COGS

23. …IS NOT ENOUGH
REAL TIME…

24. FUTURE OF
BUSINESS IS
THE PREDICTIVE
BUSINESS

25. “TECHNOLOGY IS
A RESOURCE
LIBERATING FORCE!”
PETER DIAMANDIS, ABUNDANCE IS
OUR FUTURE

26. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP HANA Platform
Analyze Predict Sense
Industry Innovation
Business Applications
CloudMobile & device
Store
Database AnalyticsMiddleware
SAP is the only company bringing it all together

27. Success Formula with Cloud:
Combining LoB and IT to succeed
CIOCPO, CMO, CHRO
EVP Sales
SAFE, SECURE and SUSTAINABLESIMPLE, SEXY and SCALABLE SUCCESSFUL
Outcome

28. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SIMPLIFY
EVERYTHING
SO YOU CAN DO
ANYTHING

29. Feel free to connect with me at :
sven.denecken@sap.com
@SDenecken
http://www.linkedin.com/in/sdenecken/en
©
THANK YOU!

30. Sven Denecken, GVP Cloud Solutions, SAP AG @Sdenecken
June 2014
SAP All Cloud Connect - Innovate your Future
Making Change Your Advantage

31. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
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