ppt

4. Size , Purchasing Power and Characteristics of The
Segment Should Be Measurable
Dividing In To Measurable Entities - States

6. Segments Should Be Effectively Reachable

9. DIIFERENTIABLE

10. Segments Should Be Conceptually Distinguishable
And Respond Differently To Different Marketing
Mix Elements And Programs

12. Segments Should Be Large And Profitable Enough
To Serve