Even after over a decade of business growth online, it seems usability testing remains one of the best-kept secrets on the web, in terms of ways to separate you from your competition and place you well ahead of the curve. How can you make your site easier to navigate? What testing methods work best to identify and exploit key performance enhancements? Find this out and more from one of the CMS world\'s leaders, Merav Knafo. As a business owner herself, Merav understands what you\'re looking for in this information-packed session. Her no-nonsense, (no-bull) approach is refreshing and to-the-point. But most of all, her information and insights will prove to be extremely valuable to you, the minute you choose to take her advice and apply it on your own sites. What You Will Learn: * What is usability testing * Who should perform usability testing * Different usability testing methods, pros and cons of each * Watch a real test and use a tool to analyze it * Usability testing cycle * Tips and tricks to get more out of your testing

1. The Best-kept-Secret for a Successful Website: Merav Knafo Founder iJoomla.com UsabilityTesting.tv Usability Testing

7. The Problem: Most sites have a weak usability that effects their ROI 80% of all design projects have zero investment in usability Usability Return on Investment (ROI) By Jakob Nielsen, J.M. Berger, and Shuli Gilutz Don’t do any usability Do usability (at least some)

17. Usability Testing Cycle Test Analyze Fix

19. Traditional Usability Testing

20. Traditional Usability Testing 20 Page report You get Once usually (it’s too expensive) How often Lab with one-way mirror Where Usability professional Who performs Selected carefully Testers Quality 8-10 users to justify the cost Testers Expensive ($5,000-15,000 or more) Cost:

23. Do-it-yourself Usability Testing

24. Do-it-yourself Usability Testing Video capture of test, that can be viewed later You get every few weeks throughout the development process How often Any place with an internet Where You/Someone from your team Who performs Anybody who can use the web Testers Quality 3-4 Testers $50-100 per user Cost:

29. User Usability Testing

30. User Usability Testing Video capture & Short Written report You get every few weeks throughout the development process How often Tester’s home computer Where Testers available on UserTesting.com Who performs Anyone Testers Quality 3-4 Testers $19 per user Cost:

34. Expert Usability Testing That's me!

35. Expert Usability Testing Video capture & Written report with suggestions You get every few weeks throughout the development process How often Tester’s office computer Where Usability Expert Who performs Must be a Usability Expert Testers Quality 1 (or more) Testers $299 or more per test Cost:

39. Usability Testing Cycle Test Analyze Fix

43. Before My site is awesome! I am awesome! Watching the test video: YOU

44. After My site sucks! I suck! My life sucks! Watching the test video: YOU

48. Tasks What are the tasks you want users to accomplish on your website? Fill out 1-5 tasks in the “Usability Testing Request Form” (Provided)

50. Budget “… we recommend spending 10% of a project’s budget on usability, but optimal ROI will probably require spending 20% or more…” Usability Return on Investment (ROI) By Jakob Nielsen, J.M. Berger, and Shuli Gilutz

55. Find the full video in: http://usabilitytesting.tv

59. Thank you! Merav Knafo [email_address]