The right content to the right user at the right time….. Give them access to everything; and most importantly, don’t just help them find it but put it in front of them each and every time they log on. Welcome to Mooga!

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3. Why limit the product portfolio to a reduced number of content options?
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12. • RESHAPE: A whole new mobile world!
• Mooga changes the perceptions of WAP on the mobile handset. As a result of the built in Artificial
Intelligence system, each user has their own personalized page on WAP created every time they
log in.
• REMEMBER Your personal mobile friend and butler!
• Once Mooga reshapes and personalizes the WAP on mobile for the user, it does not stop there.
Basically, it is like your friend and butler. It remembers what you like and dislike and reacts
accordingly.
• RECOMMEND Intelligently knows your likes and dislikes!
• The AI in Mooga is constantly analyzing the information and data of each individual user and
grouping preferences on each piece of content in the system. When the user enters the
personalized page and performs actions like search or others, Mooga will notice
• REFERRAL Share the information!
• Each individual user has personal preferences and tastes. On the other hand, a user can be part
of a much bigger group that has similar interests and tastes. Mooga allows the user to share their
findings and also the resource.
• REWARD Set off the multiplier effect!
• When subscribers refer content links and information to other users and the referred content or
information is then purchased; the referrer receives a Reward of the purchase done. This creates
new revenue streams.
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14. Iken Solutions
• IKen Solutions, is a software product company specialized in
intelligent business systems backed by hybrid Artificial
Intelligence techniques, expert system, case-based reasoning,
neural networks and genetic algorithms.
• Iken Solutions is an IIT Bombay research spin-off.
• Our Vision is to make every software product and solution www.iitb.ac.in
www.sineiitb.org
intelligence-enabled and add intelligence in every business
process.
• Our Focus is to provide highly relevant and extremely
personalized end user experiences for the digital world ( Web &
Mobile)
• Our unique core technology helps to automate human expertise
as well as derive intelligence from available and past data.
• Iken solutions awards:
• Winner TIE CANAAN entrepreneur challenge 2008.
• Iken has been awarded with a direct entry into the
Microsoft Startup Accelerator Program 2008
• Silver award for “Best Technology Innovation” at the Mobile
Content Awards 2008 in London.
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15. Antonio Peña
General Manager Americas
antonio.pena@ikensolutions.com
www.infinitemoco.com
Thank you!
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