Invited as a speaker at the ALA Annual Conference after increasing international lighting retail traffic to the Dallas Market Center by 170% - (276% total traffic increase including the apparel / accessories and Home decor industries). Speaker bio ALA brochure: "Ivonne Kinser is a marketing and advertising strategist with more than 15 years of experience in international marketing and advertising, trade and business. She currently serves as vice president of international development for the Market Center Management Company in Dallas, where her experience and knowledge regarding international trade, marketing and cutting-age advertising tools allowed her to create strategies translating into a 170% increase of lighting retail international attendance to the Dallas Market Center within a six month period.

1. ALA Annual Conference
Event and Registration Information
September 13-15, 2009 | Terranea Resort | Rancho Palos Verdes, California
OceansofOpportunity
Opportunity: GROW YOUR BUSINESS
Learn what to do NOW to build momentum for long-term business success
Opportunity: NETWORK WITH PEERS
Compare notes with others in the lighting industry and see what is working NOW for them.
Opportunity: INTERNET MARKETING TIPS
Learn how to use e-mail and the Internet to reach new and existing customers NOW.

2. 2
Sunday, Sept. 13
7:45 a.m. – 9:15 a.m. Finance Committee Meeting
8 a.m. – 7 p.m. Registration Open
9:30 a.m. – 11:15 a.m. Board of Governors Meeting
9 a.m. – Noon CLC®Training Session 1: Advanced Kitchen and Bath Lighting
12:30 p.m. - 5:30 p.m. Pre-Conference Golf Event (First tee time 12:30 p.m.; Second approx. 3 p.m.)
1:30 p.m. – 4:30 p.m. Showroom Networking Group Meetings
1:30 p.m. – 4:30 p.m. CLC Training Session 2: Advanced Recessed and Track Lighting
5:30 p.m. – 6 p.m. New Member Orientation
6 p.m. – 6:45 p.m. New Member Reception
7 p.m. – 8:30 p.m. Gala Welcome Reception
Monday, Sept. 14
7 a.m. – 5 p.m. Registration Open
7:45 a.m. – 9:30 a.m. Opening Breakfast/Great Ideas Session 1: Rethinking the Business: Short Term Actions and Long Term Strategies
9:45 a.m. – 11:45 a.m. Seminars
▶ Business Workshop: Act NOW and Be Ready for the Turnaround!
▶ The Future of the Manufacturers’ Rep
▶ The New Manufacturers’ Sales Survey – What it Reports and Revisions to Make it Better
▶ What’s Hot: Home Theater Design and Sales
11:30 a.m. - 1:30 p.m. Spouse/Guest Special Event
Noon – 1:45 p.m. Business Luncheon
2 p.m. – 3 p.m. Great Ideas Session 2: The Remodeling Industry – Where We are NOW and the Outlook for 2010
3:15 p.m. – 5 p.m. Seminars:
▶ Getting Back to the Good Old Days: Avoiding the Mistakes of the Past
▶ What Manufacturers are Looking for Today in their Reps
▶ Global Marketing for Manufacturers
▶ Brilliant HR: Are You Wasting Energy? (Maximizing Your Staff’s Potential)
5:15 p.m. Young Executive Reception
Tuesday, Sept. 15
7:30 a.m. – 5 p.m. Registration Open
7:45 a.m. – 9:30 a.m. Breakfast/Great Ideas Session 3: Using Energy Efficiency To Do More Business Now and Tomorrow
9:45 a.m. – 11:30 a.m. Seminars
▶ Getting Your Share of the Growing Energy Efficient Lighting Market
▶ What Showrooms are Looking for Today in their Reps
▶ CSA Presentation: LED Efficiency and Performance Requirements
▶ Selling is Everyone’s Business
11:45 a.m. – 2:15 p.m. Manufacturers’ Exhibits/Lunch
2:30 p.m. – 3:30 p.m. Great Ideas Session 4: Making the Internet a Valuable Part of Your Showroom Marketing/Business
3:45 p.m. - 5:15 p.m. Seminars
▶ Workshop: Practical Web Marketing - Part II
▶ Reps: Leverage Technology and Spend More Time on Your Business
▶ Making Your Sales Force More Profitable
▶ UL Presentation: LED Fire and Electrical Safety Issues
6:45 p.m. – 7:15 p.m. Reception
7:30 p.m. Annual Banquet
As of April 22, 2009.
Conference Schedule
Opportunity:

3. 3
For Showrooms
Peer-to-Peer Information
▶ Pick up real-life tips and ideas for
improving business from fellow
showrooms
▶ Build relationships with
your suppliers in a non-sales
environment
Advice from the Experts
▶ Hear from the largest group of
experts ever gathered at a single
ALA Conference
▶ Learn what to do NOW to grow
your business and be well
positioned for the future
Seminars Tailored
to Showrooms
▶ What’s Hot: Home Theater
Design and Sales
▶ Getting Your Share of the
Growing Energy Efficient
Lighting Market
▶ Using the Internet to Drive More
Customers to Your Store
ForManufacturers’Reps
No-Pressure
Relationship Building
▶ Get to know the real people
in key positions at the
manufacturing companies
▶ Network with fellow reps to see
what’s working for them
Steps Closer to CLMR
▶ Earn credits towards
your Certified Lighting
Manufacturers’ Representative
(CLMR) accreditation
▶ Stay up to speed on the latest
sales techniques and technology
advancements
Seminars Tailored to Reps
▶ The Future of the Manufacturers’
Representative
▶ What Manufacturers and
Showrooms are Looking for
Today in their Reps
▶ Leverage Technology and Spend
More Time on Your Business
For Manufacturers
Customer Feedback
▶ Learn more about what
showrooms are facing today and
how you can help them
▶ Build relationships with current
and potential buyers of your
products
Manufacturers’ Booth Display
▶ Exhibit your company’s strengths
to every ALA Conference
delegate
▶ Promote new products and
programs in a non-sales
environment
Seminars Tailored
to Manufacturers
▶ Global Marketing for
Manufacturers
▶ The New Manufacturers’ Sales
Survey – What it Reports and
Revisions to Make it Better
▶ CSA and UL Presentations on
LED Lighting
Too Good to Miss
Opportunities:

4. Rethinking the Business: Some Short-Term
Actions and Long-Term Strategies
This economy has challenged every lighting
business to rethink its value to the marketplace.
In Steve Mulvany’s keynote presentation, he will
provide additional short-term actions to help your
business, but will focus on helping you
build business momentum and create
strategies for long-term success. In
his usual entertaining style, Mulvany
will give anecdotes for what other companies
are doing to address their situations and offer
a preview of what will be discussed in breakout
sessions following.
The Remodeling Industry – Where we are NOW
and the Outlook for 2010
Traditionally fairly stable, the $300 billion
remodeling industry has also been caught in the
larger economic recession. Kermit Baker will
discuss which segments of this important industry
are likely to hold up the best and recover
the earliest, and how the remodeling
market is likely to be transformed as we
move into the next upturn.
Great Business Ideas from the Experts
Opportunity:
Steve Mulvany
Popular Speaker and President
of Management Tools, Inc.
Kermit Baker, Ph.D.
ProjectDirectorforRemodeling
StudiesatHarvardUniversity,
ChiefEconomistforThe
AmericanInstituteofArchitects
About Steve Mulvany
Steve Mulvany is president and founder
of Management Tools Inc., which works
with companies throughout the U.S.,
Canada and Australia implementing
strategies to improve management and
service quality practices and facilitates
long range strategic and operational
planning sessions for businesses.
Mulvany is a very highly rated
speaker whose audiences have
included the Department of Defense,
numerous trade organizations and many
corporations. Take full advantage of his
knowledge and expertise.
About Kermit Baker
Kermit Baker is a Senior Research Fellow
at Harvard University’s Joint Center for
Housing Studies and the project director
of the university’s Remodeling Futures
Program, a research effort aimed at
developing an improved understanding
of the dynamics of the U.S. repair and
renovation industry.
Baker is also chief economist for The
American Institute of Architects (AIA) in
Washington, D.C., for whom he analyzes
business and construction trends for
the U.S. economy. He previously served
as vice-president and director of the
economics department at Reed Business
Information, where he was responsible
for industry forecasting and developed
the Top U.S. Construction Market Report.
4

5. Using Energy Efficiency To Do More Business
NOW and Tomorrow
There is no doubt that energy efficiency is a popular
topic and that energy efficient lighting is getting
extensive media coverage these days. Lighting
showrooms and distributors have an unprecedented
opportunity that can help them do
more business in these tough economic
times. Paul Vrabel, who has worked with
showrooms, distributors and the lighting
industry for the past 12 years on energy efficient
lighting issues, will discuss how showrooms and
distributors can sell more energy efficient lighting.
From best business practices to merchandising tips,
Vrabel will share insightful and actionable steps that
can be implemented immediately, as well as provide
insight for an effective long-term energy efficient
business strategy.
Making the Internet a Valuable Part of
Your Showroom Marketing/Business
Consumers are using
computers, laptops and even
mobile phones to find and
research the products and
services they
need, but that
doesn’t mean all
Web marketing
is practical or effective. Join the author
of E-Mail Marketing for Dummies as he gives an
overview of the most practical Web marketing
strategies for small businesses and how to attract
more new and repeat business through your Web
marketing that complements your traditional
marketing efforts.
Paul Vrabel, LC, PMP
ENERGYSTARExpertandICF
InternationalPrincipal
John Arnold
SmallBuinessMarketing
consultantandAuthorofE-Mail
MarketingforDummies
About Paul Vrabel, LC, PMP
Paul Vrabel has more than 15 years
experience in helping companies
realize the business opportunity with
energy efficient lighting. Over the last
12 years Vrabel has worked with the
residential industry to help businesses
manufacture, promote, market and sell
energy efficient lighting. He is formerly
the director of the energy efficient
products group at Sea Gull Lighting and
also worked under contract to the EPA
to manage the ENERGY STAR Residential
Lighting Program.
About John Arnold
John Arnold is a sought-after speaker,
syndicated columnist and trusted source
for small business marketing expertise. In
addition to authoring E-Mail Marketing
for Dummies, Arnold co-authored the
comprehensive desk reference Web
Marketing for Dummies. He helped
initiate e-mail marketing company
Constant Contact’s Local Experts Program,
teaching e-mail marketing to thousands
of small business owners through the
program, and currently serves as director
of Constant Contact University.
5

6. 6
Showroom Seminars
Making Your Sales Force More Profitable
Harry J. Friedman, The Friedman Group
Learn how to maintain a disciplined and motivated staff
and how to maximize potential while maintaining a
high performance sales floor in the current economy.
Friedman’s session will focus on the essential, key
statistics to arriving there, such as higher transactions,
higher conversion rates, higher average sale and, lastly,
making sure every customer counts.
Selling Is Everyone’s Business
Harry J. Friedman, The Friedman Group
To be successful today, you really need everyone in
your organization involved within the selling process,
from owner to store manager. Harry Friedman’s
session will help you access your training and skill
development at the store level, teach you how to
establish and correct behaviors versus attitudes and
discuss how to implement non-negotiable standards
within your organization that have accountability.
Brilliant HR: Are You Wasting Energy?
(Maximizing Your Staff’s Potential)
Merri Mai Williamson, Application Researchers
During these challenging times, how do you retain
your great employees, recruit top talent and offer
the best possible work environment when you have
limited resources? Merri Mai Williamson’s interactive
workshop will teach you practical applications of HR
best practices to help you manage your most valuable
asset: your employees.
Lessons on Thriving NOW
Opportunity:
Rep Panels
What Manufacturers are Looking for
Today in their Reps
What Showrooms are Looking for
Today in their Reps
Do you know what your manufacturers want from you
as an independent representative these days? How
about the showrooms you call on? Manufacturers’ reps
will hear a variety of expectations straight from the
sources during these two panel discussions.
Manufacturers’ Seminars
Global Marketing for Manufacturers
Larry Lauck, ALA, and Ivonne Kinser, Dallas Market Center
Management Company
Attention manufacturers: Learn cost-effective
branding strategies for your company and its products
from ALA VP of Communications Larry Lauck and
how to approach international opportunities from
Ivonne Kinser, VP of international development for
the Market Management Company in Dallas.
Merri Mai Williamson
Merri Mai Williamson began her career in
human resources more than 18 years ago and
recognized that avoiding attrition was an important
part of the hiring process. Incorporating her own
screening procedures into the hiring process at her
employer’s firm reduced attrition more than 50
percent in the first year. Now on her own, Williamson’s Application
Researchers®is a thriving, award-winning licensed private investigative
agency which has grown to service more than 1,200 clients across the
U.S., Canada, England and Japan.
About Ivonne Kinser
Ivonne Kinser is a marketing and advertising
strategist with more than 15 years of experience in
international marketing and advertising, trade and
business. She currently serves as vice president of
international development for the Market Center
Management Company in Dallas, where her experience and knowledge
regarding international trade, marketing and cutting-age advertising tools
allowed her to create strategies translating into a 170% increase of lighting
retail international attendance to the Dallas Market Center within a six
month period.
About Harry J. Friedman
A retailer once said, “You don’t meet Harry
J. Friedman, you encounter him. He’s outrageous,
revolutionary, inventive and invigorating. His unique
style shakes you up and forces you to rethink the way
you sell or manage on a retail floor.” Harry Friedman
is the internationally acclaimed CEO and founder of The Friedman Group,
a firm specializing in retail sales and management consulting and training.
Since 1968, he has established himself as a super-salesman, record-
breaking sales manager, owner of a successful chain of retail stores and
trainer of more than 500,000 retailers.

7. Techniques to Prepare for Tomorrow
Opportunity:
Showroom Seminars
Getting Back to the Good Old Days:
Avoiding the Mistakes of the Past
Dr. Albert D. Bates, Profit Planning Group
Every recession eventually ends, and though the current
recession is more severe than normal, it too shall pass.
Unfortunately, when it does end, some companies will
go back to a variety of business practices that are not
beneficial to their long-term health. Al Bates discusses
how showrooms can reposition themselves after the
recession for fundamentally greater profits.
Business Workshop: Act NOW and Be Ready
for the Turnaround!
Steve Mulvany, Management Tools, Inc.
What is your company doing to ensure your business
survives and is prepared to successfully operate in
a leaner, value-seeking economy? In this workshop,
Steve Mulvany shares dynamic actions that many
businesses are implementing now and will show how
you can be a winner in the new, recovering economy.
Manufacturers’ Seminar
The New Manufacturers’ Sales Survey – What
it Reports and Revisions to Make it Better
Stacey Harrison, NationalElectricalManufacturersAssociation
Learn more about the recently introduced ALA
Manufacturers’ Sales Survey and share your ideas for
improving the type of data collected. Stacey Harrison of
NEMA’s confidential data collection agency will answer
questions and take suggestions for making this ALA
survey as valuable as possible to ALA manufacturers.
Rep Seminar
The Future of the Manufacturers’ Rep
CLMR Sales and Management. Training Session Credit: 2 hrs.
Bryan Shirley, CPMR, MANA
Attention Reps: Come together to discuss the biggest
challenges facing reps and what to do about them.
Shirley will identify your biggest challenges and then
provide real solutions and tools to create better future
success. Learn how to enhance your value proposition
and relationship with manufacturers and dealers. Be
certain that you bring candor, ideas and lots of thoughts
about diversification and differentiation.
About Bryan Shirley, CPMR
Bryan Shirley, CPMR, is the president and
CEO of MANA (Manufacturers’ Agents National
Association) and has 22 years experience in the
rep business. Shirley has been presenting since
1992 to various representative associations, sales
organizations and manufacturers on topics such as:
▶ Strategic Planning for Any Size Rep Firm
▶ Interview to WIN: A How To Guide for Line Interviews
▶ Buy-Sell-Merge of Rep Companies
▶ Marketing and Branding Your Representative’s Firm
▶ The Value of Using Manufacturers Reps
About Dr. Albert D. Bates
Al Bates is chairman, president and founder of
the Profit Planning Group, a research and executive
education firm headquartered in Boulder, Colo.
The firm works exclusively in the area of corporate
financial planning. He makes approximately 100
presentations each year on topics such as improving
the bottom line, getting serious about profit, doing more with less
and pricing for profit. He also provides strategic direction for the firm’s
investigation into profitability research for over one hundred different
trade associations, including the ALA.
About Stacey Harrison
Stacey Harrison is the director of statistical
operations for the National Electrical
Manufacturers Association (NEMA). He oversees
NEMA’s confidential data collection agency, which
issues more than 400 industry data publications
annually ranging from sales, orders, geographical
distribution and channel of distribution data
to failure rate, production cost and financial operating ratios for
electrical and medical imaging equipment manufacturers.
7

8. Trends and Technology Updates
8
Opportunity:
Lighting for
Tomorrow Awards
Presentation and
Products Display
Be among the first to see tomorrow’s technology
when the 2009 Lighting for Tomorrow competition
winners are revealed and their products displayed to
Conference attendees.
Organized by the ALA, the U.S. Dept. of
Energy (represented by Pacific Northwest National
Laboratory) and the Consortium for Energy Efficiency
(CEE), this annual competition recognizes the best
new energy-efficient lighting products and solid-state
lighting (SSL) advances.
In a new twist, the decorative fixture component
of past years has been replaced by a Fluorescent
Dimming Competition requiring products to meet
the relevant ENERGY STAR®
criteria as well as dim
down to 20 percent of initial light output. The new
component has two categories: one for dimming
fixtures and another for dimming CFLs.
Pre-Conference Training Sessions
Advanced Kitchen and Bath Lighting
Advanced Recessed and Track Lighting
CLC/CLMR Lighting Knowledge Training Sessions –
Credit: 3 hours each session
Robert G. Davis, Ph.D., FEIS, Litecontrol
Looking for more CLC hours to apply towards your
CLC or CLMR accreditation? Come early Sunday
to attend one or both of this year’s pre-conference
training sessions. The morning session covering
advanced techniques for lighting kitchens and baths
will run from 9 a.m. until noon, while the afternoon
session on advanced recessed and track lighting
applications runs from 1:30 p.m. until 4:30 p.m.
Each session allows you to earn three CLC credits.
Take either course for $90, or attend both for just
$159. It’s an unbeatable training value!
Showroom Seminars
Workshop: Practical Web Marketing
John Arnold, Constant Contact
John Arnold’s breakout session demonstrates
how—on a tactical level—you can use your Web site,
e-mails and other Web marketing in combination
with traditional marketing to effectively reach your
audience. Topics include building an e-mail list,
creating effective content, combining multiple
marketing methods and measuring results.
What’s Hot: Home Theater
Design and Sales
CLC/CLMR Lighting Knowledge Training Session
Credit: 2 hours
Robert G. Davis, Ph.D., FEIS, Litecontrol
The home theater is all about technology—projectors
and speakers and screens and automation and …
lighting! Bob Davis’ seminar considers the various
uses and lighting needs of the home theater and
reviews the lamp, fixture and control solutions
for these spaces. The seminar includes case study
examples to see how some designers have addressed
the lighting challenges in the home theater.
Getting Your Share of the Growing Energy
Efficient Lighting Market
CLC/CLMR Lighting Knowledge Training Session – Credit: 2 hours
Terry McGowan, ALA, and Paul Vrabel, ICF International
Light source technology continues to advance
rapidly, new lighting legislation is being written and
changes are underway in the design of even older
light sources, systems and controls that will give
you selling opportunities. Terry McGowan and Paul
Vrabel help showrooms get ahead of this growing
market with the information that you need for the
profitable selling of energy-efficient products.

9. 9
Rep Seminar
Leverage Technology and Spend
More Time on Your Business
CLMR Sales and Management Training Session – Credit: 2 hours
Steve Turner, Turner Time Management, LLC
Steve Turner of TurnerTimeSM
will demonstrate
how you can leverage technology to become more
productive and effective using your computer/mobile
device. Topics covered include:
▶ Using your innate “unconscious competence” skill
to become more effective using technology
▶ Optimizing and supercharging your computer for
best performance
▶ Time saving computer shortcuts you can use
every day
▶ The most efficient way to process and
organize e-mails
▶ Quick search tools you can use on your computer
to find things faster
▶ “Ask the Expert” QA session
Manufacturer Seminars
CSA Presentation: LED Efficiency and
Performance Requirements
Steve Longo, CSA Group
Learn detailed information on the efficiency and
performance requirements related to LEDs and discuss
the progress and challenges facing the lighting industry
in the transition to solid state lighting products. Special
emphasis will be placed on CALiPER measurement
and ENERGY STAR ratings. Seminar leader Steve
Longo is the technical manager for the OnSpeX product
performance division of the CSA Group.
UL Presentation: LED Fire and Electrical
Safety Issues
Michael Shulman, Underwriters Laboratories
Learn the latest on UL’s efforts to provide Standards to
deal with the heat generation and electronic circuitry
concerns of LED lighting systems in a relevant and
practical manner. Presentation will include UL’s
current thinking on the methods and timelines for
implementing the transitions.
About Robert G. Davis, Ph.D., FEIS
Bob Davis joined Litecontrol in 2007 as the
director of product management. Prior to his
move, he spent nine years as a senior instructor
in architectural engineering at the University of
Colorado at Boulder, where he taught courses in
lighting design and engineering. His experience
also includes positions at Rensselaer Polytechnic Institute’s Lighting
Research Center and at Sylvania Lighting.
About Steve Turner
Steve Turner is the former executive vice
president of sales and marketing for Clover
Technologies Group. An integral part to taking
Clover from $44 to $265 million in just over four
years, Turner and his groundbreaking strategies for
time management and productivity helped rocket
Clover to the industry’s number one position. A large part of the
effort was working with independent sales agencies.
Turner uses his proven ability to leverage technology (including
desktops, laptops and mobile devices) to help businesses in need
of greater sales and/or productivity results. TurnerTime is time
management tools, techniques and tips to effectively manage e-mails,
tasks and projects.
About Steve Longo
Steve Longo joined OnSpeX, the product
performance division of CSA Group, in 2006 as
the technical manager for the Atlanta facility.
Prior to that, he spent seven years as a military
jet engine design engineer for Pratt and Whitney,
where he obtained five U.S. Patents for research
and development of the F22 Raptor and F135 Joint Strike Fighter.
His experience also includes positions on the CALiPER program and
NEMA standards committee.
About Michael Shulman
Michael Shulman has 30 years of product safety
experience at Underwriters Laboratories, where
he has performed equipment investigations and
participated in codes and standards development
for a wide range of industrial, commercial and
consumer products. He is currently one of UL’s principal engineers for
lighting products and represents UL on the NFPA 101 and NFPA 5000
Means of Egress technical committees while also providing guidance
for UL’s position on the emergency egress and exit sign issues for the
International Code Council.

10. 10
New Member Orientation and Reception
Before all the action begins, first time attendees
and new members will be given tips on getting
the most out of their ALA membership and the
Conference at a special orientation held by ALA
leadership. An exclusive reception follows, where
first-timers can mingle with other new attendees.
Showroom delegates attending through a Conference
scholarship will get to know representatives from the
scholarship’s hosting manufacturer.
Young Executives Reception
ALA members in their 20s and 30s are invited to
join their peers at this special networking reception.
Manufacturers’ Booth Display
Executives and sales representatives from ALA
member manufacturers will staff booths displaying
the latest company and product information during
the Tuesday buffet luncheon. Showrooms don’t
want to miss this chance to discuss concerns and
learn about new products in a no-pressure, non-
sales situation. To reserve your booth today, contact
Beth Bentley at 800-605-4448, ext. 28 or email
bbentley@americanlightingassoc.com.
Gala Welcome Reception
Catch up with old acquaintances and make new
contacts as we officially kick off the 2009 ALA
Annual Conference at the Gala Welcome Reception.
Enjoy spectacular views and ocean breezes on the
grounds of Terranea while enjoying food, drinks, fun
and entertainment.
Showroom Networking Groups
Showroom networking groups provide the ultimate
opportunity for exchanging tips and ideas with
members who know what you’re going through.
Showrooms are organized into non-compete groups
from around the U.S. and Canada.
Contact Eric Jacobson at 800-605-4448, ext. 24, or
ejacobson@americanlightingassoc.com to sign up.
Annual Reception and Banquet
Join fellow participants in a casually elegant setting for
the final evening of Conference.
The Annual Reception kicks off the Conference
finale, followed by irresistible food, fun entertainment
and unmatched camaraderie at the Banquet. Though the
Banquet signals the end of the Conference, the informa-
tion and contacts you’ve made over three days will prove
invaluable for years to come.
Network Building/Idea Sharing
Opportunity:

11. Recognize Industry Leaders
Election of Board and Officers
Make your voice heard as members vote to approve
the 2010 Board of Governors nominees and officers
during Tuesday’s business luncheon.
Recommended to fill the four open slots on the
2010 Board are:
▶ Carolyn G. Overman
Owner, Western Montana Lighting (Second term)
▶ Bob Evans
Owner, Showroom Lighting Sales (First term)
▶ John E. Deininger
President, Deininger Lighting Group, Ltd. (Second term)
▶ T. Tracy Bilbrough
President/CEO, Generation Brands (First term)
Hall of Fame Induction
Susan Solomon Auerbach
Susan Solomon
Auerbach, executive vice
president – corporate
development at
Generation Brands, will
be inducted into the
Lighting Hall of Fame
at the Annual Banquet
Tuesday evening.
Granddaughter of
Henry Siegel, founder of
Sea Gull Lighting, and daughter of Edwin Solomon,
Solomon Auerbach has dedicated much of her life to
the development of high-quality lighting products that
satisfy the market’s widespread tastes for fashion, flair
and function.
Active with the ALA since 1984, Solomon Auerbach
has served on numerous ALA committees and was
elected the first female member and first female chair
of the ALA’s Board of Governors.
Her other ALA leadership roles include:
2003-2007 Chairperson, Long-Range
Conference Planning Committee
2001 Recipient of the ALA Industry
Leadership Award
1999 Chairperson of the ALA Sponsorship
Task Force-Seminar Meeting Center
Chairperson, Public Relations
Committee (creating the Bi-National
Advertising Program)
1996-1997 Chairperson, Board of Governors
Bi-national Task Force
1996 Chairperson, American Lighting
Association
1993 Recognized as ‘Lighting Person of
the Year’
Executive Board, ALA’s Strategic
Team (responsible for restructuring
the ALA)
1984 Convention Planning Committee
Pillars of the Industry Awards
The ALA’s Pillar of the Industry awards recognize
individuals for their extraordinary service to advance
the lighting industry and the association, its programs
and mission during the past year and a half.
Nominations for the 2009 Pillars of the Industry
are being accepted until June 1. To obtain a nomination
form, contact Larry Lauck at 800-605-4448, ext. 27, or
llauck@americanlightingassoc.com.
Past Pillar of the Industry Winners
1999 Zia Eftekhar, Bruce A. Robinson, Philip S. Hoefer
2000 Stan Angelo, Clark Linstone, Harold Baumritter
2001 Todd Langner, David deSteiger, Tom Underwood
2002 John McKiernan, Linda Pavletich, Scott Zanger
2003 Barry Minoff, Carolyn G. Overman, Fred C. Fennell
2004 Howard Bernstein, Jack Fleischer, David Stark
2005 Paul Eusterbrock, Tom Early, Paul Levitt
2006 Tom Garber, Beverlee Griffin, Dean Gottesman
2007 Lars E. Bostrom, Michael S. O’Boyle, Monty Gilbertson
2008 Clark R. Linstone, Howard J. Ketzner
Opportunity:
11
Overman Evans Deininger Bilbrough

12. 12
Pre-Conference Golf Event
Terranea Executive Golf Course. First tee off Sunday, 12:30 p.m.
Arrive early to Conference to enjoy the beautiful on-
grounds golf course, cool ocean breezes and visiting
with your peers during the 2009 Annual Golf Event.
The executive course at Terranea was designed by
Todd Eckenrode and takes its inspiration from the
famous 9-hole short course at Pebble Beach. It is the
perfect venue for friends and couples to enjoy the
ocean setting and hone their short game skills.
For the Annual Tournament, nine foursomes will
tee off in a shotgun start at 12:30 p.m., and nine others
will tee off at approximately 3 p.m. Before or after your
nine holes, take your best shot at the putting, chipping
and plastic-ball longest drive contests.
A buffet lunch and beverages will be available to
registered golfers, and guests/spectators are welcome
to enjoy the cash bar.
Please note any golf pairing requests on your reg-
istration form or e-mail requests to Elizabeth Ware
at eware@americanlightingassoc.com. Limited to
72 golfers.
Terranea Executive Golf Course
Terranea is no ordinary 9-hole par-3 course; rather, it
is a collection of nine great par-3 holes, masterfully
routed and integrated with each other and the natural
surroundings. Each hole could easily stand as a
memorable par-3 on a championship, regulation-
length course. This walking course offers the new
golfer an inviting setup and an experienced golfer the
opportunity to play every type of short and mid-range
shot imaginable.
Monday Free Evening
Relax at the resort, tour the Palos Verdes area or head
into L.A. on Monday’s free evening.
Palos Verdes Attractions
▶ Point Vicente Interpretive Center – next to the
historic Point Vicente Lighthouse, exhibits cover
the history of the Peninsula
▶ South Coast Botanic Garden – 2,500+ species from
as far away as Australia and southern Africa
▶ Trump National Golf Course – famous club in the
Trump chain is open to the public
▶ Wayfarer’s Chapel – “glass church” designed by son
of Frank Lloyd Wright
Sampling of Nearby Dining
▶ Admiral Risty (Rancho Palos Verdes)
▶ Chez Melange (Redondo Beach)
▶ La Rive Gauche (Palos Verdes Estates)
▶ Restaurant Christine (Torrance)
▶ San Pedro Brewing Company (San Pedro)
▶ Spaggo (Beverly Hills)
▶ Whale Ale British Pub and Restaurant
(San Pedro)
Spouse/Guest Special Event
A complimentary event just for registered guests!
Learn marinade and grilling techniques from
Terranea’s kitchen while cooking on the resort’s
custom-made outdoor grills. Lunch is included.
Available to the first 40 registered guests to sign up.
A Little Levity
Opportunity:

13. Travel Information
Hotel
Terranea Resort
6610 Palos Verdes Drive South
Rancho Palos Verdes, CA 90275
www.terranea.com
Attendee Lodging
Opening in June 2009, the 582-room Terranea Resort sits
atop the cliffs of California’s Palos Verdes Peninsula, the perfect
combination of crystalline ocean waters and idyllic Southern
California coastal microclimate. Rooms and suites are washed in
light and open onto private balconies, most with unparalleled views
of the Pacific Ocean, Catalina Island and lush gardens and pools.
The ALA’s negotiated group rate is $238 per night, plus tax, at this
new luxury resort. Room rates are based on single or double occupancy.
The resort fee has been discounted to $10 per room, per night, and
includes beach and pool services, local and toll-free telephone
calls, wireless high-speed Internet access, health club access, nightly
turndown service, in-room coffee and tea, a daily newspaper and free
transportation within five miles of the resort.
Please contact the resort at 866-802-8000 for a wide variety
of suite options/pricing.
PLEASE NOTE: All reservations must be received by the hotel
no later than Friday, Aug. 21, 2009 (or until the ALA block has
been filled). After Aug. 21, 2009, rooms will be confirmed at the
group rate only if available. A first and last night’s deposit will
be required to confirm each reservation. Deposit is refundable if
reservation is cancelled three days prior to arrival.
Check-in time is 1 p.m. Check-out time is 11 a.m.
Air Transportation
Terranea Resort is located south of the Los Angeles International
Airport (LAX) and north of the Long Beach Airport (LGB).
Airline Discounts
American Airlines works with ALA to provide members a five percent
discount on travel to and from the annual conference. To receive your
discount, ask your travel agent to call the American Airlines Meeting
Services Desk at 800-433-1790 and give them the name and code of the
event, or enter the code in the promotion code box on www.aa.com.
American Airlines
2009 Palos Verdes, Calif. Annual Conference Code: A7399AA
Discount code is good for travel to the conference September 9– 17.
Rental Car Discounts
ALA members can receive up to a 15 percent discount on daily and
weekly rental car rates through Alamo, Avis, Budget, Hertz and National
car rental companies. When making your reservations, please utilize the
following company specific discount codes and telephone numbers:
Alamo
BY #529118
800-354-2322
Avis
AWD #B608500
800-331-1212
Budget
BCD# 2663400
800-527-0700
Hertz
CDP #089817
800-654-2200 (U.S.)
800-263-0600(Canada)
National
Disc #5021601
800-CAR-RENT
Conference Attire
Resort casual is appropriate for all day events. The annual banquet is
evening/cocktail attire (jackets and ties for men).
13

14. Register Today and Win!
Opportunity:
14
To Register
By Mail or Fax:
Download a registration form at
www.americanlightingassoc.com/members,
print and submit.
By Telephone or E-mail:
Contact Elizabeth Ware at 800-605-4448, ext. 21, or
eware@americanlightingassoc.com.
Registration Fees
Attendee Type Before June 30 After June 30
Full Delegate Rate $725 $750
Spouse/Guest Rate $375 $395
New Member Rate* $360 $360
First Timer Rate* $525 $525
*Special New Member/First Time Attendee Rates
Companies joining the ALA after Sept. 1, 2008, are
eligible for a one-time, one delegate fee of $360.
Companies that have never sent a delegate before are
eligible for a one-time, one delegate fee of $525.
Please contact Elizabeth Ware at 800-605-4448,
ext. 21 or eware@americanlightingassoc.com to
verify eligibility.
Daily Rates
Members may attend Conference on ala carte/daily
rates. The daily rates (and badges) are for admission
to that days’ general session and educational sessions
only. Social/food function tickets must be purchased
separately. Prices will be published in summer 2009.
Included with Registration
Delegate registration includes all of the following
conference activities:
▶ Sunday – opening gala reception
▶ Monday – opening breakfast general session and
all educational seminars and lunch.
▶ Tuesday – breakfast general session and all
educational seminars, lunch, viewing of exhibits,
reception and banquet.
Pre-Conference CLC training and the golf
tournament require separate registration fees.
Guest/Spouse Registration
The spouse/guest registration is designed for the
individual who will be accompanying the delegate
to the general sessions and social functions only.
The guest/spouse registration does not include
admittance to the educational sessions.
Tax Deductions
If an individual travels to a convention/conference
that is related to their trade or business, all expenses
(travel, lodging, food) are deductible for tax purposes.
If the taxpayer takes a spouse to the conference,
the spouses’ expenses are not deductible (unless, of
course, the spouse is part of the business). Please
check with your accountant for specific information.
Be sure to register for the 2009
ALA Annual Conference before
June 30, 2009, to be eligible
for a FREE upgrade to a one-
bedroom ocean view suite at
the Terranea Resort during the
2009 Annual Conference!
While all of Terranea’s
rooms include luxurious bedding, a flat-screen
television and a private balcony with unparalleled
views, suite upgrade winners
will live lavishly during
Conference with a separate
living room perfect for
entertaining, a convenient
guest bathroom and two
start-of-the-art 42-inch LCD
flatscreen televisions.
Don’t miss this opportunity for a Conference
experience you won’t forget!
Win a Terranea Suite Upgrade!

15. 2009 Conference Committee
Stanley D. Johnston, CLC, CLMR
Johnston Lighting Associates, Palos Verdes Estates, Calif.
Paul Pavletich, LS
Premier Lighting, Bakersfield, Calif.
Bruce Reegler
Reegler Associates, Rancho Palos Verdes, Calif.
Bob Riffle
Brown Gold Lighting, Los Angeles, Calif.
Jeff Sessler
Liton Lighting, Los Angeles, Calif.
Greg St. John
Designers Fountain, Rancho Dominguez, Calif.
Judy Ziccardi
Lighting Innovation, Laguna Niguel, Calif.
Beth Bentley, CMP
Director of Conferences, ALA
Special Thanks to Conference Sponsors
As of April 22, 2009
Conference Scholarships Available
The ALA awards a limited number of scholarships for
qualified member showrooms to send a delegate to
the Annual Conference.
Each showroom scholarship includes:
▶ One delegate registration per showroom (Includes
most meals for three days, all general sessions, a
choice of educational sessions and entrance into
manufacturers’ product exhibits.)
▶ Three nights of room, tax and resort fees for
attendee at the Terranea Resort.
Scholarship delegates must attend the Conference
in its entirety, arriving the afternoon of Sunday, Sept.
13, and departing at their convenience Wednesday,
Sept. 16. Travel expenses are the responsibility of the
showroom.
Contact Eric Jacobson or Beth Bentley at 800-
605-4448, ejacobson@americanlightingassoc.com
or bbentley@americanlightingassoc.com for more
information or to obtain a scholarship application.
15

16. PO Box 420288
Dallas, TX 75342-0288
800-60-light
www.americanlightingassoc.com
90-200A 4/09
Experience the serene beauty of the Southern California coastline.
Joinyourfriendsandcolleaguesatthe2009ALAAnnualConference,
September13-15attheTerraneaResortinRanchoPalosVerdes,California.