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Ps098 Ubifrance

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Ian Jindal
Ian Jindal

Presentation to the Ubifrance/French Trade Commission's delegation to the UK on 3 December 2009 in London, on the topic of trends in Social Commerce.

EmpresarialesTecnología
1 de 33
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More than Facebook (in a nice way)
Twitter Twitter.com. 291st site in UK. 974% growth yoy. 4.5% of traffic goes to retailers... http://twitterfacts.blogspot.com/2009/01/twitter-traffic-according-to-hitwise.html
Twitter
Twitter
Twitter
Twitter
[object Object],[object Object],[object Object],Reviews
[object Object],[object Object],[object Object],[object Object],Co-shoppers as retailers (ThisNext) Social Shopping and “co-retailing” or C2C
Mobile shopping
Mobile shopping
Shopping: present, yet elsewhere http://redlaser.com/
Elswhere, yet present http://www.oasis-stores.com/
Any sufficiently advanced technology is indistinguishable from magic
Enabling epiphenomenology: device integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Augmented Reality... Layar.eu - overlay ‘realtor’ data on street scenes
Augmented Reality
Augmented Reality - brands and interaction http://www.metroparisiphone.com/index_en.html
Augmented Reality - “the outernet” - gaming and marking space http://www.junaio.com /
Augmented Reality - “the outernet” - gaming and marking space http://www.junaio.com / ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Augmented Reality University of Washington, 2008: http://uwnews.org/article.asp?Search=contact+lens&articleid=39094 ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Yesterday’s future looks more prescient
Challenges - some provocations
[object Object],[object Object],[object Object],[object Object],What’s the point of a store?
[object Object],[object Object],[object Object],[object Object],What’s the point of a store?
Obama-Preedy Pricing Principle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obama-Preedy Pricing Principle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obama-Preedy Pricing Principle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interaction, and monetising interaction
Interaction and monetising interaction ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Thank you

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  1. Interaction The customer How will brands needs to change AR gaming Lorenzo sharing. How will engagement change? Platform vouchers Data - around behavioural types and prediction Classicfilms etc.
  2. Interaction The customer How will brands needs to change AR gaming Lorenzo sharing. How will engagement change? Platform vouchers Data - around behavioural types and prediction Classicfilms etc.