A proposed solution to provide tracking for off-the-page press adverts. Created by myles.davidson@i-kos.com

1. Off-the-page-to-web
tracking solution
Sunday, March 1, 2009

2. Blemish Complex - case study
Blemish
BANISH Complex Kit
BLEMISH FREE
• Advert placed with
wins the Editor’
BREAKOUTS s Pic
k
BEST NEWfor
PRODUCT
IN 30 DAYS... In Style magazin
GUARANTEED e
unique URL
OR YOUR
MONEY BACK!
Be spot-free
by Wednesday
26th November Deedra is one of millions of Americans who has discovered
the cleansing power of Blemish Complex – now it’s your turn
Blemish Complex is the No.1 spot treatment in the US. It has been
IT CHANGES LIVES!
‘dermatologist developed’ and has cleared the spots, zits and pimples
of thousands of men and women in the UK. Now they have the clear, “If someone
fresh, healthy skin they’ve always dreamt of - now it’s your turn. were to come up
to me 8 weeks
ago and say my
If you are a teenager suffering the chronic embarassment of aggressive breakouts, or skin would look
a blemish-ridden hormonal thirty-something, then you need Blemish Complex. We absolutely clear
– you will have
have heard from boys and girls who were experiencing torment at school, sapped
no breakouts, I
confidence and low self-esteem. Likewise, we’ve had letters from people who
would not have
couldn’t believe they were getting breakouts “at my age” and who have spoken of the believed them.”
“crushing disappointment” of the fresh, angry breakouts visible in the morning mirror. SAMANTHA S,
AGED 19
For all of these people, Blemish Complex proved to be the only formula that worked...
and it’s guaranteed to work for you!
“The redness,
the irritation,
Don’t just take our word for it. Visit our website and read the glowing testimonials
it’s just...it’s
from delighted, fresh-faced customers of all ages, all races and all skin types. These are
just a thing of
very real letters from very real, emotional people. It worked for them...now let it work the past! You
for you, or if you’re a parent, aunt, uncle, grandparent or simply a well-meaning family don’t even think
friend, help your loved one achieve the clear, healthy skin they so desperately desire. about it anymore
because it’s
just not there
Our “Bottom of the Bottle” Guarantee It takes just 2 minutes a day to get the anymore!.”
clear complexion you have always dreamed of. If you are not 100% delighted with LANCE L,
AGED 17
the results achieved then just send the empty bottles back to us for a full refund
– no questions asked! (APPLIES TO DIRECT ORDERS MADE BY PHONE, WEBSITE OR POST.)
4 STEPS TO CLEARER SKIN
A £37.75* value, yours for just £25.50 + £3.95 p&p
4 EASY WAYS TO BUY
0800 046 3052 (24hrs/7 days)
1 Buy direct:
2 Buy online: www.spotsgonein30days.co.uk
3 Buy mail order: Send a cheque/PO made payable to Blemish Complex or send your credit/debit card
details to: Blemish Complex, DEPT MTK28BC, 1 Marylebone Road London NW1 4AG
4 Buy in store: Visit any of the stockists below
You can buy Blemish Complex at these fine chemists – LONDON CENTRAL: Niemans Pharmacy 509 London Central Market EC1A 9AL •The Garden Pharmacy 119 Long
Acre WC2E 9PA •Devonshire Pharmacy 215 Edgware Road W2 1E •Kings Pharmacy 104 Edgware W2 2EA •Pharmacentre 149 Edgware Road W2 LONDON EAST: Medina *Value of these 4 items when purchased individually
Pharmacy 229 Plashet Road E13 •Britannia Pharmacy Unit 9 Asda Centre E14 •Stratford Pharmacy 54 The Mall E15 •Gregory Oliver Pharmacy 133 George Lane E18 •Parnell
Chemist 625/627 Roman Road E3 •Sai Pharmacy 150-152 High Street E6 •Clockwork Pharmacy 398-400 Made Street E8 •Clarks Health Care 68 Broadway Market E8 LONDON ALSO AVAILABLE FROM AVAILABLE AT SELECTED
AVAILABLE AT
NORTH: Dermacia Pharmacy 260 Upper Street N1 •Warwick Pharmacy 48-50 Bounds Green Road N11 •K. Waterhouse Ltd 88 Crown Lane N14 •Safedale (London) 100 Church THE APOTHECARY
JOHN BELL
Street N16 •Caledonian Pharmacy 486a Caledonian Road N7 •Skots Chemist 139 Victoria Road N9 LONDON NORTH WEST: JP Pharmacy 139 Camden High Street NW1 GROUND FLOOR AT
& CROYDEN
•Catto Ltd 79 High Street NW10 •Warman-Freed Pharmacy 45 Golders Green Road NW11 •Unicare Pharmacy and Healthfoods 16-18 Station Parade NW2 •Ritz Pharmacy 43
Heath Street NW3 •Zaxgate Chemist 14-15 Sentinel Square NW4 •Central Pharmacy 225 West End Lane NW6 •Hypechem Pharmacy 34 Salisbury Road NW6 •St Johns Wood 52-54 WIGMORE STREET
Pharmacy 142 St Johns Wood High Street NW8 LONDON SOUTH EAST: Kirsons Chemist 506 New Cross Road SE14 •Surdock Chemists 162-164 Lower Road SE16 LONDON LONDON, W1U 2AU
SOUTH WEST: Healthchem Pharmacy 4-5 Station Parade SW12 •Nettles Pharmacy 18 Upper Tooting Road SW17 •Pearl Chemist 134-136 Mitchum Road SW17 •Elys Dept Store TEL 020 79355555
(ABC Pharmacy) 16 St George’s Road SW19 •Gees Chemist 27/29 Warwick Way SW1V •I.T. Lloyd Pharmacy 255 Kings Road SW3 •Pearl Pharmacy 31 Clapham High Street SW4
•ABC Pharmacy 117-121 Wandsworth Bridge Road SW6 •Fulham Pharmacy 608 Fulham Road SW6 •Stickland Pharmacy No. 6, The Arcade SW7 •Harley’s Pharmacy 35/37 Old
SHOPS protection only covers the direct ordering of product(s)
Brompton Road SW7 LONDON WEST ABC Pharmacy 196-198 Portobello Road W11 •Calder Chemist 55/57 Nottinghill Gate W11 •Sherlock Holmes Chemist 82A Baker Street
Sunday, March 1, 2009 advertised at the prices specified in this advertisement.
W14 •Bowling Health and Beauty 7 Wardour Street W1D •Zest Pharmacy 18 Broadwick Street W1F •Seymour Pharmacy 56 Crawford Street W1H •Bliss Pharmacy 5-6 Marble
Arch W1H •Audley Pharmacy 36 South Audley Street W1K •John Bell and Croydon 50-54 Wigmore Street W1U •Shiv Pharmacy 70 Great Titchfield Street W1W •Pharmacentre
149 Edgware Road W2 •Nashi Pharmacy 55 Westbourne Grove W2 •Pestle and Mortar 213 Kensington High Street W8 •Remedy’s Pharmacy 1 Clifton Road W9 ESSEX Britannia Pharmacy 21-23 Horns Road Ilford IG9 •Brook House Pharmacy 20 Brook Parade Chigwell IG7 •Safedale
26 Queens Road Buckhurst Hill IG9 •Asset Chemist 128 Dock Road Tilbury RM18 •Safedale Rush Green Road Romford RM7 •Waller Pharmacy 279 Heathway Dagenham RM9 •Theydon Bois Pharmacy 10 Forest Drive Theydon Bois CM16 HERTS Fields Pharmacy 85-89 Shenley Road

3. Blemish Complex - case study
Blemish
BANISH Complex Kit
BLEMISH FREE
• Advert placed with
wins the Editor’
BREAKOUTS s Pic
k
BEST NEWfor
PRODUCT
IN 30 DAYS... In Style magazin
GUARANTEED e
unique URL
OR YOUR
MONEY BACK!
Be spot-free
by Wednesday
26th November Deedra is one of millions of Americans who has discovered
the cleansing power of Blemish Complex – now it’s your turn
Blemish Complex is the No.1 spot treatment in the US. It has been
IT CHANGES LIVES!
‘dermatologist developed’ and has cleared the spots, zits and pimples
of thousands of men and women in the UK. Now they have the clear, “If someone
fresh, healthy skin they’ve always dreamt of - now it’s your turn. were to come up
to me 8 weeks
ago and say my
If you are a teenager suffering the chronic embarassment of aggressive breakouts, or skin would look
a blemish-ridden hormonal thirty-something, then you need Blemish Complex. We absolutely clear
– you will have
have heard from boys and girls who were experiencing torment at school, sapped
no breakouts, I
confidence and low self-esteem. Likewise, we’ve had letters from people who
would not have
couldn’t believe they were getting breakouts “at my age” and who have spoken of the believed them.”
“crushing disappointment” of the fresh, angry breakouts visible in the morning mirror. SAMANTHA S,
AGED 19
For all of these people, Blemish Complex proved to be the only formula that worked...
and it’s guaranteed to work for you!
“The redness,
the irritation,
Don’t just take our word for it. Visit our website and read the glowing testimonials
it’s just...it’s
from delighted, fresh-faced customers of all ages, all races and all skin types. These are
just a thing of
very real letters from very real, emotional people. It worked for them...now let it work the past! You
for you, or if you’re a parent, aunt, uncle, grandparent or simply a well-meaning family don’t even think
friend, help your loved one achieve the clear, healthy skin they so desperately desire. about it anymore
because it’s
just not there
Our “Bottom of the Bottle” Guarantee It takes just 2 minutes a day to get the anymore!.”
clear complexion you have always dreamed of. If you are not 100% delighted with LANCE L,
AGED 17
the results achieved then just send the empty bottles back to us for a full refund
– no questions asked! (APPLIES TO DIRECT ORDERS MADE BY PHONE, WEBSITE OR POST.)
4 STEPS TO CLEARER SKIN
A £37.75* value, yours for just £25.50 + £3.95 p&p
4 EASY WAYS TO BUY
0800 046 3052 (24hrs/7 days)
1 Buy direct:
2 Buy online: www.spotsgonein30days.co.uk
3 Buy mail order: Send a cheque/PO made payable to Blemish Complex or send your credit/debit card
details to: Blemish Complex, DEPT MTK28BC, 1 Marylebone Road London NW1 4AG
4 Buy in store: Visit any of the stockists below
You can buy Blemish Complex at these fine chemists – LONDON CENTRAL: Niemans Pharmacy 509 London Central Market EC1A 9AL •The Garden Pharmacy 119 Long
Acre WC2E 9PA •Devonshire Pharmacy 215 Edgware Road W2 1E •Kings Pharmacy 104 Edgware W2 2EA •Pharmacentre 149 Edgware Road W2 LONDON EAST: Medina *Value of these 4 items when purchased individually
Pharmacy 229 Plashet Road E13 •Britannia Pharmacy Unit 9 Asda Centre E14 •Stratford Pharmacy 54 The Mall E15 •Gregory Oliver Pharmacy 133 George Lane E18 •Parnell
Chemist 625/627 Roman Road E3 •Sai Pharmacy 150-152 High Street E6 •Clockwork Pharmacy 398-400 Made Street E8 •Clarks Health Care 68 Broadway Market E8 LONDON ALSO AVAILABLE FROM AVAILABLE AT SELECTED
AVAILABLE AT
NORTH: Dermacia Pharmacy 260 Upper Street N1 •Warwick Pharmacy 48-50 Bounds Green Road N11 •K. Waterhouse Ltd 88 Crown Lane N14 •Safedale (London) 100 Church THE APOTHECARY
JOHN BELL
Street N16 •Caledonian Pharmacy 486a Caledonian Road N7 •Skots Chemist 139 Victoria Road N9 LONDON NORTH WEST: JP Pharmacy 139 Camden High Street NW1 GROUND FLOOR AT
& CROYDEN
•Catto Ltd 79 High Street NW10 •Warman-Freed Pharmacy 45 Golders Green Road NW11 •Unicare Pharmacy and Healthfoods 16-18 Station Parade NW2 •Ritz Pharmacy 43
Heath Street NW3 •Zaxgate Chemist 14-15 Sentinel Square NW4 •Central Pharmacy 225 West End Lane NW6 •Hypechem Pharmacy 34 Salisbury Road NW6 •St Johns Wood 52-54 WIGMORE STREET
Pharmacy 142 St Johns Wood High Street NW8 LONDON SOUTH EAST: Kirsons Chemist 506 New Cross Road SE14 •Surdock Chemists 162-164 Lower Road SE16 LONDON LONDON, W1U 2AU
SOUTH WEST: Healthchem Pharmacy 4-5 Station Parade SW12 •Nettles Pharmacy 18 Upper Tooting Road SW17 •Pearl Chemist 134-136 Mitchum Road SW17 •Elys Dept Store TEL 020 79355555
(ABC Pharmacy) 16 St George’s Road SW19 •Gees Chemist 27/29 Warwick Way SW1V •I.T. Lloyd Pharmacy 255 Kings Road SW3 •Pearl Pharmacy 31 Clapham High Street SW4
•ABC Pharmacy 117-121 Wandsworth Bridge Road SW6 •Fulham Pharmacy 608 Fulham Road SW6 •Stickland Pharmacy No. 6, The Arcade SW7 •Harley’s Pharmacy 35/37 Old
SHOPS protection only covers the direct ordering of product(s)
Brompton Road SW7 LONDON WEST ABC Pharmacy 196-198 Portobello Road W11 •Calder Chemist 55/57 Nottinghill Gate W11 •Sherlock Holmes Chemist 82A Baker Street
Sunday, March 1, 2009 advertised at the prices specified in this advertisement.
W14 •Bowling Health and Beauty 7 Wardour Street W1D •Zest Pharmacy 18 Broadwick Street W1F •Seymour Pharmacy 56 Crawford Street W1H •Bliss Pharmacy 5-6 Marble
Arch W1H •Audley Pharmacy 36 South Audley Street W1K •John Bell and Croydon 50-54 Wigmore Street W1U •Shiv Pharmacy 70 Great Titchfield Street W1W •Pharmacentre
149 Edgware Road W2 •Nashi Pharmacy 55 Westbourne Grove W2 •Pestle and Mortar 213 Kensington High Street W8 •Remedy’s Pharmacy 1 Clifton Road W9 ESSEX Britannia Pharmacy 21-23 Horns Road Ilford IG9 •Brook House Pharmacy 20 Brook Parade Chigwell IG7 •Safedale
26 Queens Road Buckhurst Hill IG9 •Asset Chemist 128 Dock Road Tilbury RM18 •Safedale Rush Green Road Romford RM7 •Waller Pharmacy 279 Heathway Dagenham RM9 •Theydon Bois Pharmacy 10 Forest Drive Theydon Bois CM16 HERTS Fields Pharmacy 85-89 Shenley Road

4. Blemish Complex - case study
• Visitor is
seamlessly
redirected to the
main website
• This triggers
agency3 tracking
Sunday, March 1, 2009

5. Blemish Complex - case study
• Visitor is
seamlessly
redirected to the
main website
• This triggers
agency3 tracking
Sunday, March 1, 2009

6. Blemish Complex - case study
• Google PPC
campaign is a
strategy is used to
ensure those who
‘Google’ are
captured too
• This is often as
high as 25%
Sunday, March 1, 2009

7. Blemish Complex - case study
• Google PPC
campaign is a
strategy is used to
ensure those who
‘Google’ are
captured too
• This is often as
high as 25%
Sunday, March 1, 2009

8. Blemish Complex - case study
• When a buyer
reaches the
e-commerce
confirmation page
the sale is tracked
and attributed to
the source
Sunday, March 1, 2009

9. Blemish Complex - case study
• When a buyer
reaches the
e-commerce
confirmation page
the sale is tracked
and attributed to
the source
Sunday, March 1, 2009

10. Agency3 Tracking Interface
• Total sales numbers and
values (£) for all adverts
is collected
• As is breakdown for per
domain (advert/title)
• We can even track order
numbers and subsequent
sales
• Returning visitors who go
to the main website can
still be tracked for 30
days
Sunday, March 1, 2009

11. Agency3 Tracking Interface
• Total sales numbers and
values (£) for all adverts
is collected
• As is breakdown for per
domain (advert/title)
• We can even track order
numbers and subsequent
sales
• Returning visitors who go
to the main website can
still be tracked for 30
days
Sunday, March 1, 2009