This document discusses mobile health (mHealth) initiatives in Uganda and outlines a proposed mHealth service called "Medical Call" that would allow Ugandans to call doctors for medical advice and information via their mobile phones. Some key points:
- Uganda faces health challenges like low doctor-patient ratios and high child and maternal mortality. Existing mHealth services have had limited impact.
- The proposed Medical Call service would allow callers to speak with doctors via a call center for basic medical consultations and information on health services. Calls could be extended to directly connect callers to specialist doctors.
- Benefits include lower costs than physical doctor visits, easier access to medical advice and information, and potential reduction in unqualified medical
3. Uganda at a glance
• Land locked,found in E.Africa
• Area-241,038km2,(85% Land,15%water)
• Ethnic groups-52 tribes
• Languages-English ,Kiswahili,Luganda etc
• Population estimate-35 million (2014 UBOS)
• History:British Protectorate,got independence in 1962
• Religion-84%christian
• Tourism :Game parks (Giraffes,Mountain
Gorillas,birds,lions) Source of R. Nile,The Uganda
Martyrs….
4. Uganda`s Health Indicators*
• Doctor Patient Ratio 1:20,000
• Child mortality:128/1000 live birth (under5 years)
• Maternal mortality:432/100,000 live births.
• Life Expectancy: 49(men),51 (Women)
• Literacy %age:52-57 (total),83.5 (youth)
• Delivery by skilled health worker-33%
• HIV Prevalence-6.5%
• Diabetes, Hypertension and other NCD-5%
*Data from multiple sources
5. Health is a state of complete physical, social and
psychological wellbeing of the body ,not mere absence
of disease or infirmity (WHO)
Medical information:
Consult the Gods… Speak To the
oracle…
HIV KILLS…Use a Condom
Safe Blood saves lives
TB is curable
7. Mobile Health/Mhealth
• Use of a phone for health related services.
Simple Advanced
Call a doctor Mobile apps for
Text for health monitoring
Advice glucose
8. What has been done locally….?
GoogleSMS
SMSDoctor
TXT 2 Change
999
NDA
UMDPC
Hotlines for Domestic violence,rape.etc…
VERDICT: Insignificant!
Why: More Technology, less human !
9. MTN at a glance…
• MTN subscriber base-7 million
• Value added services (Mobile Money
>1Million subscribers)
• “Another first from MTN!”
Innovation distinguishes between a leader and a follower (Steve Jobs)
10. Mobile Heath Care Ltd
Vision
Bringing health care to the people
Mission
To create a reliable, timely and cost effective
health information interface between the
community and the health sector
11. The Medical Call..
Facts
• Patients always call friends and relatives when
sick
• 60% outpatient consultations need information
only(UDHS 2006)
• “The Golden 4 Minutes”
• 70% diagnosis is from history(Hutchinsons Clinical Methods
21st Edition)
• Estimated 80% Ugandans speak either
English,Kiswahili,Runyakitara,Luo or
Luganda(Ethinologue)
13. The Single Call Model
• Tag line: Hello Doctor
• Service No:0902900800 (MTN only)
• Call cost:Sh.600 per minute.
• Revenue share: 60%(MTN),40% (MHCL)
• Extensions:5 active channels (30 channel PBX hybrid system)
• Staffing:24 hour cover by 4 health workers
• Database : >6000 health care providers (hospitals,clinics,pharmacies)
and 20000 health care workers
• Information: Basic consultation, location and cost of health services
+counseling
• Languages:English,Luganda,Runyakitara and Kiswahili (soon)
• Call density :0-5 calls per day
• Advertising: Information leaflets, radio shows,articles,clinic royalty
program, SMS doctor…
• Expenditure: Full office, full time doctors/clinical officers
14. The Extended Call Model
• Tag line: Hello Doctor
• Service No:0902900800 (MTN only)
• Call cost:Sh.600 per minute. Extension-Sh100
• Revenue share: 60%(MTN),40% (MHCL)
• Extensions:50
• Staffing:25 doctors (10 gyn,10 paed,5 general)
• Database : direct consultation with doctors
• Call density :20-100 calls per day
• Advertising: Strip in Red Pepper daily, social media
• Expenditure: Minimal(little rent and small stipend to doctors)
15. Benefits
• Cheaper than physical consultation (UGX5000-50000)
• Off the counter medicine buyers more certain what to buy
and pricing
• Saves time and money commuting too and from facilities
• Saves on appointment fixing, waiting and queuing.
• Enhance competitiveness in public and private sector
• Reduces quack practices
• Increase uptake of emergency and first aid services
• Cost of medication and health insurance to drop
• Another value added service-using your phone to do
MORE!
16. Challenges
• Reduce the doctor patient contact
• Mistrust, unsure of doctor on line
• Delays,unneccesary questions, increase cost
• Double payment if sent to doctor physically.
• Language barrier and communication hitches
• Medico-legal issues in case of bad/misleading
or fatal information.
17. The future: A holistic healthcare
product
Funding the call
• Out of pocket: The caller
• Health insurance packages: Member
subscription, Mobile Money based
• Heath Providers: Subscription(extension)
• Mobile Network(MTN)-Royalty program e.g.
Simcard registration
• Government/Development Partners: Social
service
18. The doctor of the future will give no medicine, but
will interest her or his patients in the care of the
human frame, in a proper diet, and in the cause and
prevention of disease.
Thomas A. Edison
US inventor (1847 - 1931)