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12th Summit for Creativity and
Media
Crans Montana - Switzerland
COME AND TAKE A
BREATH OF FRESH AIR
2001
2005
2008
2009
2010
2011
2012
Creation of the Advertising Film Festival in Méribel, French Alps.
Creation of the MENA Cristal Awards Middle East and North Africa: the 1st Festival
dedicated to the Arabic Advertising Industry.
The Méribel Festival reaches the 1000 delegates & 3000 entries milestone.
Creation and launch of the China Cristal Awards in Shanghai.
The Cristal Festival celebrates its 10th anniversary.
Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of the
Cristal Festival for an exceptional conference.
The 12th edition of the Cristal Festival will see the development of ‘The
Brand Entertainment Division’ and will focus on Digital Innovations. 2012 will
also see the launch of new festivals in South America & Africa.
Celebrating advertising since 2001
The Méribel Festival becomes the Cristal Festival and moves to Crans Montana
Switzerland.
International jury composed
of
(agencies & advertisers)
12 competitions across all
advertising & media sectors
Awards recognized by
international ranking
bodies
Competitions celebrating
innovation & young talents
4 days
workshops & conferences
Our Festival Format
Unique networking
opportunities
THE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXED
JURY OF LEADING INTERNATIONAL AGENCIES & MAJOR
EUROPEAN ADVERTISERS
What makes us different?
AN AMAZING SETTING & RELAXED ATMOSPHERE THAT
PROMOTES NETWORKING & EXCHANGES
What makes us different?
A PLACE WHERE THE EUROPEAN COMMUNICATION
LEADERS REUNITE IN TO EXCHANGE, NETWORK, LEARN
AND BE INSPIRED
OVER A 1000 DELEGATES FROM 30 COUNTRIES, 4 DAYS
OF WORKSHOPS, DEBATE, EXHIBITIONS, SCREENINGS,
MASTER CLASSES AND HIGH-PROFILE SEMINARS BY
INDUSTRY LEADERS
SET AT THE END OF THE YEAR WE OFER AN EXHAUSTIVE
SURVEY OF THE BEST ADVERTISING CREATIONS
ANNOUCING MAJOR TRENDS FOR THE UPCOMING
COMPETITIONS
OUR AWARD BOARD INCLUDES A SPECIAL AWARD
DECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED OF
DIRECTORS FROM LEADING EUROPEAN ADVERTISERS
Attendance :
 A 300% increase in delegate attendance over 10 years
 Over 180 major advertisers participated in 2011
Competitions :
 Over 3000 entries received in 2011
 International entries received from 35 different countries
Cristal Festival in figures
COMPETITIONS
MEDIA
THE FUTURE IS
NOW
CYBER &
MOBILE
DESIGN
PRODUCTIONFILM
OUTDOOR
RADIO
CONSUMER
MARKETING
PRESS
PRINT CRAFT
INTEGRATED
BRAND CONTENT
&
ENTERTAINMENT
NEW in 2012 !
In line with industry developments our key focus points for
2012 are:
CREATION OF THE BRAND ENTERTAINMENT DIVISION
CREATION OF THE DIGITAL INNOVATIONS DIVISION
LAUNCH OF THE YOUNG TALENT FOUNDATION
CREATION OF THE CRISTAL CLUBS IN THE UK
Strategic Developments
Our aim is to become the worldwide reference & meeting
place for the Brand Entertainment sector focusing on Music,
Games, Experiential & Video
Creation of a competition in 2012, bringing together the most
innovative agencies in the Brand Entertainment sector (International).
Workshops & seminars held by industry experts in the brand
entertainment field.
A dedicated networking and meeting place for industry leaders to meet
and exchange on the subject.
A focus on young talent from the brand entertainment sector.
Brand Entertainment
To become the new hub for talent search and growth
opportunities in the Digital Innovations sector:
Development of the open Data & Visualization Data sector.
Workshops & seminars dedicated to researching growth
opportunities for Social Media Marketing.
The future of Advertising & Media: new technologies & new
advertising formats.
Digital Innovations
As a continuity to the existing talent
contests we have decided to develop an
association dedicated to supporting young
creative talent.
The association aims to support & reveal
new talent within the advertising and
brand entertainment sectors.
Photographer
Illustrator
Contest
Poster
Contest
Scriptwriting
contest
Young Directors’
Forum
New Talent Foundation Soundtrack
contest
The Cristal Festival also organises meetings and seminars
all year round
The Academy is a learning & networking platform
open to established members of the communication
industry. Advertising, Media, Production, MarCom
and Telecom professionals, meet regularly to
discuss important topics relating to their community.
Cristal Academies
MEDIA
ACADEMY
CREATIVE
ACADEMY
WOMEN
ACADEMY
REGULAR
MEETINGS
EXCHANGES
NETWORKING &
KNOWLEDGE
SHARING
WORKSHOPS &
CONFERENCES
NETWORKING
LEARNING &
PEDAGOGY
SEMINARS &
SUMMITS
INDUSTRY
LEADERS
EXPERIENCE
SHARING
Academies Planned for the UK
Belinda Rowe
Managing Partner
Worldwide
Zenith Optimedia
Group
Jury President
Mark Waugh
Global
Managing
Director
Newcast at
ZenithOptimedia
Group
Marco Tinelli
Chief Executive
Officer
FullSIX Group
Consumer Marketing
Ora Ïto
Designer
Ora-Ïto
DesignIntegrated & brand content
Jury Presidents 2011
Eric Quennoy
Executive
Creative
Director
Wieden +
Kennedy
Media
KEVIN ROBERTS
CEO Worldwide, Saatchi & Saatchi
BRIAN BLOOMER
Senior Media Manager, Blackberry UK
PAUL SMITH
Regional Creative Director EAME, Ogilvy &
Mather
MATT BUELS
Managing Partner, Hungry Man UK
DANIEL MOREL
Chairman & CEO, Wunderman
FERNANDA ROMANO
Global Creative Director of Digital &
Experiental, Euro RSCG
MAURICIO SABOGAL
Worldwide Managing Director, Initiative
TOM O’KEFFE
Executive Creative Director, Draftfcb
North America
AKIRA KAGAMI
Executive Advisor & Global Executive
Creative Advisor, Dentsu
OLIVIER ALTMAN
Co President & Executive Creative
Director, Publicis Conseil
RÉMI BABINET
Worldwide Creative Director & Co
Founder, BETC Euro RSCG
Previous attendees include:
Previous attendees include:
MIKHAIL GORBATCHEV
Former President of the USSR
MARK TUTSEL
Chief Creative Officer, Leo Burnett
Worldwide
MAURICE LEVY
Chief Executive Officer, Publicis
DAVID JONES
Global CEO, Havas Worldwide
VINCENT BOLLORÉ
Chief Executive Officer, Havas
Worldwide
MICHAEL MAEDEL
President, JWT Worldwide
JEAN MARIE DRU
President, TBWA Worldwide
FERNANDO RODES VILA
General Manager, Havas Group
IAIN JACOB
Chief Executive Officer, Starcom
Mediavest Group EMEA
CÉCILIA ATTIAS
ex First Lady of France
FERNANDO VEGA OLMOS
Creative Chairman, JWT Southern
Europe & Latin America
JACQUES SÉGUÉLA
Vice President, Havas Group
THANK YOU FOR YOUR ATTENTION
We hope to see you from 12-16 December 2012 in Crans Montana!

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Cristal Festival 12th Edition

  • 1. 12th Summit for Creativity and Media Crans Montana - Switzerland
  • 2. COME AND TAKE A BREATH OF FRESH AIR
  • 3. 2001 2005 2008 2009 2010 2011 2012 Creation of the Advertising Film Festival in Méribel, French Alps. Creation of the MENA Cristal Awards Middle East and North Africa: the 1st Festival dedicated to the Arabic Advertising Industry. The Méribel Festival reaches the 1000 delegates & 3000 entries milestone. Creation and launch of the China Cristal Awards in Shanghai. The Cristal Festival celebrates its 10th anniversary. Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of the Cristal Festival for an exceptional conference. The 12th edition of the Cristal Festival will see the development of ‘The Brand Entertainment Division’ and will focus on Digital Innovations. 2012 will also see the launch of new festivals in South America & Africa. Celebrating advertising since 2001 The Méribel Festival becomes the Cristal Festival and moves to Crans Montana Switzerland.
  • 4. International jury composed of (agencies & advertisers) 12 competitions across all advertising & media sectors Awards recognized by international ranking bodies Competitions celebrating innovation & young talents 4 days workshops & conferences Our Festival Format Unique networking opportunities
  • 5. THE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXED JURY OF LEADING INTERNATIONAL AGENCIES & MAJOR EUROPEAN ADVERTISERS What makes us different?
  • 6. AN AMAZING SETTING & RELAXED ATMOSPHERE THAT PROMOTES NETWORKING & EXCHANGES What makes us different?
  • 7. A PLACE WHERE THE EUROPEAN COMMUNICATION LEADERS REUNITE IN TO EXCHANGE, NETWORK, LEARN AND BE INSPIRED
  • 8. OVER A 1000 DELEGATES FROM 30 COUNTRIES, 4 DAYS OF WORKSHOPS, DEBATE, EXHIBITIONS, SCREENINGS, MASTER CLASSES AND HIGH-PROFILE SEMINARS BY INDUSTRY LEADERS
  • 9. SET AT THE END OF THE YEAR WE OFER AN EXHAUSTIVE SURVEY OF THE BEST ADVERTISING CREATIONS ANNOUCING MAJOR TRENDS FOR THE UPCOMING COMPETITIONS
  • 10. OUR AWARD BOARD INCLUDES A SPECIAL AWARD DECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED OF DIRECTORS FROM LEADING EUROPEAN ADVERTISERS
  • 11. Attendance :  A 300% increase in delegate attendance over 10 years  Over 180 major advertisers participated in 2011 Competitions :  Over 3000 entries received in 2011  International entries received from 35 different countries Cristal Festival in figures
  • 12. COMPETITIONS MEDIA THE FUTURE IS NOW CYBER & MOBILE DESIGN PRODUCTIONFILM OUTDOOR RADIO CONSUMER MARKETING PRESS PRINT CRAFT INTEGRATED BRAND CONTENT & ENTERTAINMENT NEW in 2012 !
  • 13. In line with industry developments our key focus points for 2012 are: CREATION OF THE BRAND ENTERTAINMENT DIVISION CREATION OF THE DIGITAL INNOVATIONS DIVISION LAUNCH OF THE YOUNG TALENT FOUNDATION CREATION OF THE CRISTAL CLUBS IN THE UK Strategic Developments
  • 14. Our aim is to become the worldwide reference & meeting place for the Brand Entertainment sector focusing on Music, Games, Experiential & Video Creation of a competition in 2012, bringing together the most innovative agencies in the Brand Entertainment sector (International). Workshops & seminars held by industry experts in the brand entertainment field. A dedicated networking and meeting place for industry leaders to meet and exchange on the subject. A focus on young talent from the brand entertainment sector. Brand Entertainment
  • 15. To become the new hub for talent search and growth opportunities in the Digital Innovations sector: Development of the open Data & Visualization Data sector. Workshops & seminars dedicated to researching growth opportunities for Social Media Marketing. The future of Advertising & Media: new technologies & new advertising formats. Digital Innovations
  • 16. As a continuity to the existing talent contests we have decided to develop an association dedicated to supporting young creative talent. The association aims to support & reveal new talent within the advertising and brand entertainment sectors. Photographer Illustrator Contest Poster Contest Scriptwriting contest Young Directors’ Forum New Talent Foundation Soundtrack contest
  • 17. The Cristal Festival also organises meetings and seminars all year round The Academy is a learning & networking platform open to established members of the communication industry. Advertising, Media, Production, MarCom and Telecom professionals, meet regularly to discuss important topics relating to their community. Cristal Academies
  • 18. MEDIA ACADEMY CREATIVE ACADEMY WOMEN ACADEMY REGULAR MEETINGS EXCHANGES NETWORKING & KNOWLEDGE SHARING WORKSHOPS & CONFERENCES NETWORKING LEARNING & PEDAGOGY SEMINARS & SUMMITS INDUSTRY LEADERS EXPERIENCE SHARING Academies Planned for the UK
  • 19. Belinda Rowe Managing Partner Worldwide Zenith Optimedia Group Jury President Mark Waugh Global Managing Director Newcast at ZenithOptimedia Group Marco Tinelli Chief Executive Officer FullSIX Group Consumer Marketing Ora Ïto Designer Ora-Ïto DesignIntegrated & brand content Jury Presidents 2011 Eric Quennoy Executive Creative Director Wieden + Kennedy Media
  • 20. KEVIN ROBERTS CEO Worldwide, Saatchi & Saatchi BRIAN BLOOMER Senior Media Manager, Blackberry UK PAUL SMITH Regional Creative Director EAME, Ogilvy & Mather MATT BUELS Managing Partner, Hungry Man UK DANIEL MOREL Chairman & CEO, Wunderman FERNANDA ROMANO Global Creative Director of Digital & Experiental, Euro RSCG MAURICIO SABOGAL Worldwide Managing Director, Initiative TOM O’KEFFE Executive Creative Director, Draftfcb North America AKIRA KAGAMI Executive Advisor & Global Executive Creative Advisor, Dentsu OLIVIER ALTMAN Co President & Executive Creative Director, Publicis Conseil RÉMI BABINET Worldwide Creative Director & Co Founder, BETC Euro RSCG Previous attendees include:
  • 21. Previous attendees include: MIKHAIL GORBATCHEV Former President of the USSR MARK TUTSEL Chief Creative Officer, Leo Burnett Worldwide MAURICE LEVY Chief Executive Officer, Publicis DAVID JONES Global CEO, Havas Worldwide VINCENT BOLLORÉ Chief Executive Officer, Havas Worldwide MICHAEL MAEDEL President, JWT Worldwide JEAN MARIE DRU President, TBWA Worldwide FERNANDO RODES VILA General Manager, Havas Group IAIN JACOB Chief Executive Officer, Starcom Mediavest Group EMEA CÉCILIA ATTIAS ex First Lady of France FERNANDO VEGA OLMOS Creative Chairman, JWT Southern Europe & Latin America JACQUES SÉGUÉLA Vice President, Havas Group
  • 22. THANK YOU FOR YOUR ATTENTION We hope to see you from 12-16 December 2012 in Crans Montana!