Facebook for business
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Matt Kirman shows us how to use facebook for those with online businesses. Very useful information.
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Facebook for business
- 1. Facebook: For Business A whistle stop guide to how brands can take advantage of the world’s largest social network. Matt Kirman Founder of Imagen Technology @mattkirman Senior Developer at John Greed Jewellery mattkirman.com
- 2. Why Facebook? 6 million users isn’t cool. Know what’s cool? 600 million users.
- 3. Facebook 620 M Relative Population Sizes Only China and India have populations greater than Facebook. USA 320 M sources: census.gov statistics.gov.uk UK socialbakers.com 62 M
- 4. 30% 25% 20% Facebook Age 15% Distribution Percentage of people in the UK who have a Facebook account. 10% source socialbakers.com 5% 5 7 4 4 4 4 4 65+ 13-1 16- 1 18- 2 25- 3 35- 4 45- 5 55- 6
- 5. Creating Your Facebook Presence
- 6. ★ Facebook Profiles are for your personal connections. ★ Facebook Pages are for your public or company profile.
- 7. Creating Your Facebook Page ★ Anyone can create a Facebook Page, even if you haven’t already registered a Facebook account. ★ Pages can be created by a special type of account called the Facebook Business Account. Relevant links: http://www.facebook.com/pages/create.php
- 8. Creating Your Facebook Page ★ Anyone can create a Facebook Page, even if you haven’t already registered a Facebook account. ★ Pages can be created by a special type of account called the Facebook Business Account. Relevant links: http://www.facebook.com/pages/create.php
- 9. Customising Your Facebook Page ★ Upload your company logo. ★ Create a welcome page for your visitors. ★ Take a look at some Facebook Applications.
- 10. Customising Your Facebook Page ★ Upload your company logo. ★ Create a welcome page for your visitors. ★ Take a look at some Facebook Applications.
- 11. Creating Customers & Influencing People A Brief Guide to Social Commerce
- 12. Social Commerce is a subset of eCommerce that involves social media to assist in the online buying and selling of products and services.
- 13. The Typical Approach: Display Ads ★ Facebook Ads are “seamlessly integrated into the Facebook experience” ★ Can point to an event, page, application or group on Facebook or to an external website Relevant links: http://www.facebook.com/advertising/ http://www.facebook.com/adsmarketing/
- 14. An Alternative Approach: Get Social ★ Allow your customers to communicate with you. Social media is a conversation. ★ But it should be more than just customer service. Use your Facebook Page for competitions, offers, etc. ★ All of this activity is fed into user news feeds giving the opportunity for viral atomic growth.
- 16. Social Validation: Hacking the Newsfeed ★ People are more willing to take a recommended step if they see evidence that others are also taking it. ★ Getting your brand in the newsfeed should always be your primary goal. ★ Why wouldn’t you allow your fans to advertise your product for you?
- 17. Beyond Facebook Promoting your Facebook Page on the world wide web.
- 18. Social Plugins: Adding Facebook To Your Website ★ Allow users to see what their friends have liked, commented on or shared on your website. ★ Extremely easy to implement. In most cases only one line of JavaScript is needed. Relevant links: http://developers.facebook.com/docs/plugins
- 21. <body> <script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script> <fb:like-box href="http://www.facebook.com/johngreedjewellery" /> </body>
- 23. Social Plugins: The Open Graph ★ Allows you to integrate your web pages into the social graph. ★ Your pages will appear in the “Likes and Interests” section of the user’s profile as well as the newsfeed. ★ Gives you the ability to push updates to the user. Relevant links: http://developers.facebook.com/docs/opengraph
- 26. <head> <meta property="fb:page_id" content="136498332395" /> <meta property="fb:app_id" content="161009653945891" /> <meta property="og:site_name" content="John Greed Jewellery Ltd" /> <meta property="og:title" content="Pandora bracelet - Sterling Silver clip starter bracelet 590702HV" /> <meta property="og:type" content="product" /> <meta property="og:image" content="http://www.JohnGreedJewellery.co.uk/productimages/1210925437_913_1.jpg" /> <meta property="og:url" content="http://www.JohnGreedJewellery.co.uk/index.php?item_id=913&show_details=1" /> </head> <body> <script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script> <fb:like show_faces="false" /> </body>
- 28. Don’t base your entire business model on Facebook! Remember how Friendster and MySpace turned out?
- 29. Matt Kirman Founder of Imagen Technology @mattkirman Senior Developer at John Greed Jewellery mattkirman.com
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