In this presentation, illuminate produces an overview of some fundamentals in Social TV. illuminate Hollywood is an established digital finishing/post production company in Hollywood, CA.
Illuminate Hollywood consists of two facilities in the same neighbourhood:
Illuminate Post/Digital finishing on Cahuenga Boulevard in Hollywood
- Digital intermediate
- SD to HD 3K & 4K conforming from original film, without EDL
- Film coloring
- Linear & non linear editing
- Color correction
- 3D rendering
- Visual effects & graphics
illuminate Studios, less than a mile away
- HD, multi-camera-ready stages
- Kitchen set, talk show set, news set
- Green screens
- Green rooms
- Live streaming
- Social TV with multi-media social interface platform
- Satellite broadcasts
- Red cameras and production equipment rental
For more information, visit www.illuminatehollywood.com
1. 5 Things You Must
5 Things You Must
Know About Social TV
Know About Social TV
2. About illuminate
Illuminate Hollywood has been a trusted partner to producers for 18 years.
Clients come to us for our technical expertise, and because we are known
to always go the extra mile. From StarTrek to Harry Potter 7, Jack Bauer-24 &
The X-Files, our roster of projects speaks for itself.
Illuminate Hollywood consists of two facilities in the same neighborhood:
Illuminate Post/Digital finishing on Cahuenga Boulevard in Hollywood
- Digital intermediate
- SD to HD 3K & 4K conforming from original film, without EDL
- Film coloring
- Linear & non linear editing
- Color correction
- 3D rendering
- Visual effects &graphics
illuminate Studios, less than a mile away
- HD, multi-camera-ready stages
- Kitchen set, talk show set, news set
- Green screens
- Green rooms
- Live streaming
- Social TV with multi-media social interface platform
- Satellite broadcasts
- Red Cameras and production equipment rental
3. #1. Social TV is an extension of people’s natural desire to
share things that they are watching or experiencing.
Humans are social animals. It’s in our nature to share stuff that we enjoy.
Social media is a great tool that allows this nature to go into full bloom. It’s
now hard to find any TV station or show without some form of social media
integration in place.
Shows like American Idol or The Voice employ Twitter hashtags so that
people will be encouraged to tweet, and they sometimes air selected tweets
from their feeds.
4. #2. Social TV is not always about Twitter.
Unarguably, Twitter has been monumental in the social TV revolution. It’s
fast and tweets are almost published in real-time. Viewers can engage
each other in conversation and interact with the personalities on the TV
show directly. With enough buzz, a topic can go trending worldwide.
Facebookis also catching up. A Nielsen study has shown that social
networking sites can also influence new viewers to tune in to a particular
show. There are also a lot of mobile apps that reward users whenever they
tune in to TV shows.
5. #3. Social TV makes television more interesting.
Social media adds a new dimension to TV viewing. For example, CBS allowed
viewers to choose and vote for the ending of an episode of Hawaii 5-0.
The Voice had judges live tweet during the duration of the show which, in turn,
increased the number of viewers and improved its ratings.
6. #4. Social TV has become an integral part of a show’s
marketing campaign.
Social media marketing is one of the most effective forms
of promotion that TV producers can use to market their
shows.
People can be influenced to watch new programs if they
see that their friends and followers on social networking
sites are also watching them.
7. #5. Social TV keeps viewers engaged.
Viewer engagement helps keep ratings up and makes
viewers feel that they have a hand in how a TV show will be
played out. They have a platform in which they can voice
out their opinions.
Pundits have touted social TV as the future of television
programming. It’s easy to see why. People are entering into
an interconnected age where every move and every
thought is broadcasted to the world; TV shows, an old form
of entertainment, are now keeping up with the times
8. illuminate Post/Digital Finishing
3575 Cahuenga Blvd. West – 4th Floor
Hollywood, CA 90068
Tel: (323) 969-8822
illuminate Studios
10900 Ventura Blvd.
Studio City, CA 91604
Tel: (818) 769.4500
www.illuminatehollywood.com
info@illuminatehollywood.com
@illuminatehwd