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What is Semantic Markup?
       January 6, 2013, Jerusalem
             SMX Israel 2013
          By: Miriam Schwab
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I know what you
      are: you are a
   heading = how you
      are presented




<h1>John Smith, CEO</h1>




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But I don’t know
    exactly what you
    mean. Are you a
   person? A product?




<h1>John Smith, CEO</h1>




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Yay! Now I know
            exactly what you
           are: a person with a
                 job title!




<div itemscope itemtype="http://schema.org/Person">
       <h1><span itemprop="name">John Smith</span>,
       <span itemprop="jobTitle">CEO</span></h1>




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Possible sub-header

TYPES OF SEMANTIC MARKUP


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hCalendar                      v:Street
hCard                          v:Locality
rel-license                    V:TEL
rel-tag                        V:EMAIL




      itemtype:Person
      itemtype:LocalBusiness
      itemtype:Product




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article
           aside
           figcaption
           figure
           time




og:title                     twitter:card
og:type                      twitter:url
og:image                     twitter:title
og:url                       twitter:description
                             Twitter:image




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illuminea
http://illuminea.com ▪ http://wpgarage.com
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Slides available at http://illum.in/ourpresentations


THANKS!


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Introduction to the semantic web: SMX Israel 2013

  • 1. What is Semantic Markup? January 6, 2013, Jerusalem SMX Israel 2013 By: Miriam Schwab Follow us: facebook.com/illuminea Follow us! facebook.com/illuminea
  • 2. I know what you are: you are a heading = how you are presented <h1>John Smith, CEO</h1> Follow us! facebook.com/illuminea
  • 3. But I don’t know exactly what you mean. Are you a person? A product? <h1>John Smith, CEO</h1> Follow us! facebook.com/illuminea
  • 4. Yay! Now I know exactly what you are: a person with a job title! <div itemscope itemtype="http://schema.org/Person"> <h1><span itemprop="name">John Smith</span>, <span itemprop="jobTitle">CEO</span></h1> Follow us! facebook.com/illuminea
  • 5. Possible sub-header TYPES OF SEMANTIC MARKUP Follow us! facebook.com/illuminea
  • 6. hCalendar v:Street hCard v:Locality rel-license V:TEL rel-tag V:EMAIL itemtype:Person itemtype:LocalBusiness itemtype:Product Follow us! facebook.com/illuminea
  • 7. article aside figcaption figure time og:title twitter:card og:type twitter:url og:image twitter:title og:url twitter:description Twitter:image Follow us! facebook.com/illuminea
  • 8. illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS! Follow us! facebook.com/illuminea