This document provides an overview of social networking sites Twitter and Facebook and how they can be used for business purposes. It discusses the basics of how each site works and how users engage with content. Specific tips are provided on setting up business profiles for each site and strategies for promoting brands or businesses through posts, links, hashtags and more. The goal is to help businesses leverage social media to engage customers and drive traffic.

1. Practical Introduction to Social Networking Twitter and Facebook Kishor Social Media Conference Feb. 17, 2010 Presented by: Miriam Schwab Friendly CEO, illuminea

2. Why are we using facebook and twitter?

5. Offline PR Advertising E-mail Social media SEM Blog

7. Women outnumber men on flickr, facebook, twitter, friendfeed

9. What is twitter?

11. 1382% 3,000,000

12. Twitter is like a global chat room with millions of people participating.

15. RT = Retweets

17. Followers/Following

18. Favorites

19. Hashtags #

20. 1. Create Profile

21. Branding

23. 2. Start “tweeting”

26. 3. Find people

35. 4. Track and monitor

40. Tiny URL services

42. 5. Promote with widgets

47. Facebook rated most engaging network

48. How?

56. Set “vanity URL”

61. Things you need to know about facebook

62. No Yes Yes Activity visible on connections’ profiles No Yes No Visitor statistics No Yes (with over 25 fans) Yes Vanity URL No Yes Yes Apps Yes Yes but no – only non-admin can create an event Yes Events Yes No NA Administrators listed Yes – up to 5000 No – can send Updates (useless) Yes Email everyone Yes Not really Yes Privacy options No Yes Yes Indexed by search engines No No Yes Mutual Yes Yes No – against TOS For businesses/brands Could be to show support Yes (famous ones who need 5000+ connections) Yes For people Groups Pages Profiles

65. Set Page username

66. Promote off of facebook

69. Customers Visitors SEO/PPC Social Media Useful content Ads PR Offline Leads Compelling offers Call to Action Landing pages Contact info Track conversions: Where do they come from, what do they like

71. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage Twitter: @ miriamschwab