May 2012 - Web Trends for Marketing Professionals
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The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.
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May 2012 - Web Trends for Marketing Professionals
- 1. Web Trends for Marketing Professionals May 30, 2012, Jerusalem By: Miriam Schwab Follow us: facebook.com/illuminea Follow me! @miriamschwab
- 2. Who am I? • Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies. • Providing SEO and social media marketing services • Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and SMX • Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
- 3. Google+ Hangouts! Follow me! @miriamschwab
- 6. Features • Live streams • Can edit once complete • Can’t connect Hangout to company YouTube account – connected to admin’s account • To increase your YouTube video time limit, verify your account: https://www.youtube.com/my_videos_ upload_verify Follow me! @miriamschwab
- 7. How’s Google+ doing? • 64 of the top 100 global brands named by Interbrand in 2011 have Google+ pages • 22 brands have been added to circles by more than 100,000 users • Pizza Hut, Visa and Heineken: created pages but haven't posted anything • ComScore: average Google+ user spends 3 minutes/month, compared to 405 minutes for Facebook users Follow me! @miriamschwab
- 8. Google Surveys Follow me! @miriamschwab
- 9. Google Surveys • $0.10 per response (for a general survey) or $0.50 per response for a demographically targeted survey • Embedded on Google network sites • Google will pay the web publisher a commission each time a visitor completes the survey Follow me! @miriamschwab
- 10. Google launches Knowledge Graph Follow me! @miriamschwab
- 12. Social signals and SEO • Social signals as an authority measure • Using social for SERP personalization – Social Signals: This Changes Everything, Distilled Follow me! @miriamschwab
- 13. Post-penguin link building • Stick with target sites • Less automated • Quality over quantity – maybe • Less exact match anchor texts, more natural texts, like “read more” Follow me! @miriamschwab
- 14. Penguin 1.1 released • On May 26, 2012 • Called a “data refresh” • Impacts less than one-tenth of a percent of English-language searches Follow me! @miriamschwab
- 15. New Google Analytics Backlink Report – social or SEO? • Go to Traffic Sources > Social > Pages • Click on the Activity Stream Tab: • Click on Events: Follow me! @miriamschwab
- 18. Updated fb ad creator • Don’t choose ad type, choose Destination – Page, Place, App, Event, URL • Then choose Objective: like my page (CPM pricing), click on my ad/story (CPC). • Precise Interests and Broad Categories • Page promotion: specific page, or post Follow me! @miriamschwab
- 19. Are Google ads better than FB? Google Facebook CTR (avg. 0.1%) 0.4% 0.051% Reach (internet 90% 51% users) CPC $0.80 $0.75 Source: WordStream Study Follow me! @miriamschwab
- 20. Post on topics related to, but not about, your brand (duh) • Posts were divided into three types of content to determine which drove the most user engagement. • Overall, posts related to the brand but not about specific products or services entice more users to Like, Share, or otherwise engage. Source: Facebook Studio study Follow me! @miriamschwab
- 21. New FB Stats for apps • Had info on: number of stories published from apps, the different channels used and their associated click through rates. • Now you can know how many individual users performed the above actions • Auth dialog user views, acceptances, and conversions Follow me! @miriamschwab
- 22. FB used most for social logins • Facebook accounted for 45% of social logins in the first quarter of 2012 • Followed by Google with 31% • Reason: ecommerce sites want to leverage fb’s social graph
- 23. Social profile data that can be accessed
- 24. Play games in fb news feed • Called “Feed Gaming” • Example use cases: – Compete with friends – Rewarding engagement – Track performance Follow me! @miriamschwab
- 25. Star your friends in fb • New feature called “Close Friends” list • So you won’t miss their updates • Based on work, home, school, family Follow me! @miriamschwab
- 27. Facebook Success Stories Follow me! @miriamschwab
- 28. Facebook Marketing Classroom Follow me! @miriamschwab
- 29. Facebook releases Instagram Clone • Only for iOS • Like Instagram, but not as good Follow me! @miriamschwab
- 30. FB social readers are collapsing • Woohoo! Follow me! @miriamschwab
- 31. FB adds file sharing to Groups Follow me! @miriamschwab
- 32. Facebook launches App Store Follow me! @miriamschwab
- 37. About So.cl • Was first tested on students last year • Combines search and sharing for research purposes • Bookmarklet for sharing pages • Users can create boards • Video Parties • Not meant to replace other networks Follow me! @miriamschwab
- 38. New Twitter emails • New weekly digest – shared stories, people that shared the stories • Most engaging tweets seen by the people you follow…not by you! • Rolling out over next few weeks • New follower email – new design, same data Follow me! @miriamschwab
- 39. New Design for Twitter Discover Tab • Direct input from users’ personal networks. • Shows who tweeted about particular stories. • “View Tweets“ - on any story to see popular Tweets from your network or recent, relevant Tweets directly below the story summary. Follow me! @miriamschwab
- 40. YouTube turns 7! • 72 hours of video is being uploaded to the site every minute – last year was 48 hours • Watching few videos, but longer videos and spending more time on site Follow me! @miriamschwab
- 41. YouTube Merch Store expands • Now can sell CafePress stuff • A new tab will be added to the channel called Store
- 42. Pinterest: Attribution and Easy Sharing with Flickr • a Pinterest button in the Flickr share menu to easily pin everything that you can share via Flickr • Attribution appears below the pin’s description and provides a permanent link to the work, its author, and where they host their content. Follow me! @miriamschwab
- 44. Pin to Pinterest from Email <a href="http://pinterest.com/pin/create/butto n/?url=[1]&media=[2]&description =[3]">Pin this on Pinterest</a> Using the snippet above, marketers can specify: • the “pinned from” url • the URL of the shared image (doesn’t have to be the exact image in the email) • suggested description of the pinned image Follow me! @miriamschwab
- 45. Pinterest Tops Facebook In Social Commerce • 10% of website transactions via Pinterest, vs 7% from Facebook. • 87% of consumers visiting via Pinterest were first-timers, vs 57% from Facebook. • On average, per transaction, Pinterest sums more than doubled Facebook. • Pinterest has a 43% higher bounce rate than Facebook (average time spent on Pinterest was found to be 14.2 minutes). Follow me! @miriamschwab
- 48. May 28 – WP’s bday Credit: WordPress is nine years old today, WPCandy Follow me! @miriamschwab
- 49. Autopost images from WP to Pinterest • WP Pinner plugin • Select default Pinterest board • Choose whether or not to enable WP Pinner on posts and pages • Choose whether or not to auto-post to Pinterest • Can’t post videos • Analytics in WP: how many clicked through to WordPress, how many likes, repins Follow me! @miriamschwab
- 51. Guide to WordPress SEO Are You Setting Up WordPress For SEO Success? - SEOmoz Follow me! @miriamschwab
- 52. Instant biz verification on Foursquare • Can instantly verify a business on Foursquare • For a fee - $10 Follow me! @miriamschwab
- 53. More than a third of consumers read email on mobile • Over half of all emails are read on mobile devices by 18-34 year olds • 2/3 act on mobile emails with most (42%) clicking through to a website or making a purchase (30%). • 38% of those who read emails on mobile did because subject line sounded interesting • 42% complain of too much scrolling Follow me! @miriamschwab
- 54. NEWS & TIPS Follow me! @miriamschwab
- 55. LinkedIn buys Slideshare Chrome most used browser • for $119 million • Beating IE! Woohoo! Follow me! @miriamschwab
- 56. Pakistan Blocks Twitter, Citing ‘Blasphemy’ Women Are More Social • Because of mention of • Nielson's latest State of a contest held in 2010 The Media (PDF) report asking people to draw shows that women are images of the Prophet 8 percent more likely Muhammad than men to create or • Ban was later lifted update their own personal blog Follow me! @miriamschwab
- 57. Google Sued Over 'Jewish' Search Suggestions • French anti-discrimination organizations suing Google for "unsolicited and systematic associations between famous people and their Jewishness" in auto- complete • Ex: Rupert Murdoch Jewish • Google is allegedly violating a French constitutional law against compiling files on people that refer to their ethnicity Follow me! @miriamschwab
- 58. Source: Citi, LinkedIn Form Network for Professional Women Targets key demo group for Citi
- 60. Israeli military to keep tabs on Facebook, Twitter • New military-run internet information monitoring system • The system will also monitor blogs and traditional news sites Follow me! @miriamschwab
- 61. More info: WordPress, Reddit, Cheezburger and Others Join New Internet Defense League Follow me! @miriamschwab
- 62. illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS! Follow me! @miriamschwab