Small but mighty - Google+, Instagram, Pinterest
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The three "small" networks deserve your attention too. Here's how to manage them and still find time to sleep.
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Small but mighty - Google+, Instagram, Pinterest
- 1. Follow us! facebook.com/illuminea Smaller but mighty: tips on making Google+, Instagram and Pinterest part of your marketing activity without losing (more) sleep February 7, 2013, Jerusalem Megacomm 2013 By: Miriam Schwab Follow us: facebook.com/illuminea
- 6. New! Instagram web feed!
- 15. Follow us! facebook.com/illuminea Background • Was fastest growing social network in history (now twitter is) • More than 80% of pins are repins – they want to share your content • Most popular pin category: food & drink • Most popular board category: home decor
- 16. Follow us! facebook.com/illuminea Show me the $ • Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites • Drives four times the revenue per click as Twitter and 27% more than facebook • U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site • Of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest
- 17. Follow us! facebook.com/illuminea 80% 20% Women vs. Men in Pinterest Women Men
- 18. Follow us! facebook.com/illuminea Lexicon • Pins/repins • Boards • Following • Business accounts
- 20. Follow us! facebook.com/illuminea Pin features • Add price to pin by typing $ or £ and amount in description • Mention user by typing @firstname • Prevent others from pinning images from your site: <meta name="pinterest" content="nopin" />
- 23. Follow us! facebook.com/illuminea Don’t rename boards! • URL will change so links to it will not work • Facebook like button counts will resent to zero
- 28. Follow us! facebook.com/illuminea Business Accounts
- 29. Follow us! facebook.com/illuminea Biz account features • Verify your website • Choose business type and username • No multiple admins • Source page: pinterest.com/source/yourdomain.com
- 30. Follow us! facebook.com/illuminea How to pin • Pin a few times a day • Use keywords in description • Create boards for products, services, team, testimonials • Add links in descriptions • Use hashtags
- 31. Follow us! facebook.com/illuminea Pinterest Goodies
- 35. Follow us! facebook.com/illuminea Shareaholic for Pinterest
- 37. Follow us! facebook.com/illuminea Profile/Board Widget Up to 30 of your latest pins http://business.pinterest.com/widget-builder/
- 38. Follow us! facebook.com/illuminea • Auto post images from WordPress to Pinterest • Enable on posts and/or pages • Choose where pins link to – home, post, custom URL, nowhere • Disable per-post • Choose default board, and per-post • Analytics – no. of people who clicked from Pinterest
- 41. Follow us! facebook.com/illuminea Sony on Pinterest
- 42. Follow us! facebook.com/illuminea Sony Pinterest Results • Over 2,500 followers in first six months since launch • 800% increase in traffic from Pinterest to Sony Store website • Pin It button has received more than 10 times the clicks from Sony Store vs. Tweet This button • More than 4 million brand impressions (via Curalate dashboard)
- 47. Follow us! facebook.com/illuminea Instagram • There are 575 likes, 81 comments every second. (Via Digital Buzz Blog) • More than 5 million photos are uploaded every day. (Via: Business Insider) • 575 likes per second • How to use it: favoriting, commenting
- 49. Follow us! facebook.com/illuminea What you can do • Home tab – shows you feed of pics from your friends • Camera tab – take pics from within Instagram, or share pics from your mobile camera • News feed – likes and comments on your photos and others • Profile tab – your bio and photos
- 50. Follow us! facebook.com/illuminea How to build your community • Go to Profile > Find Friends. Will see if your facebook friends are using Instagram • Suggested users – Profile > Find Friends > Suggested Users. • Explore tab – find new people to follow, search for people, see hashtags
- 51. Follow us! facebook.com/illuminea Integration with other networks
- 52. Follow us! facebook.com/illuminea Instagram for business • Location page for your business – via Foursquare • Engage with other users • Show your products • Introduce employees • Customer service
- 56. Follow us! facebook.com/illuminea Google+ • Google +1 button used 5b times/day • 2/3 of users are male • What it is – nothing much different, but some unique features like Hangouts • Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (source: Bright Edge)
- 57. Follow us! facebook.com/illuminea Features • Profiles • Circles • Pages • Communities • Hangouts • Local
- 63. Follow us! facebook.com/illuminea Vanity URL • Page must be authorized by brand • Page must link to org website • Site must connect to Page (badge or code) • Page must have meaningful number of followers. (Meaningful???)
- 65. Follow us! facebook.com/illuminea THANKS! illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations
Notas del editor
- What’s nice about these buttons is that they are just plain ol’ images – not javascript, not iframes. That makes them easy to implement, but means they’re not “alive”
- Be careful about which pinterest add-on you use.