1. MEMBERSHIP SITES MORE ONLINE SALES
ONLINE MARKETING BRANDING MARKETING
ONLINESHOPPING CARTS BEST WEBSITE DESIGN
SALES PAGE PRODUCT PAGESSTRATEGIC GROWTH
MEETING TARGETS NEW CHANNELS TO SELL
INCREASE REVENUE
ECOMMERCE MARKETING Money-
Making
Online
Jojy Azurin
Jojy Azurin Machine
A Presentation by:
12/04/12 2012 Copyright by Jojy Azurin 1
2. Agenda
• Introduction
– What Is A Membership Site
• My Journey
• How To Make Your Own Profitable Sites
– Objectives and Mind Setting
– Where To Find Ideas
• Types Of Membership Sites
• Trends And Studies
– How To Validate
12/04/12 2012 Copyright by Jojy Azurin 2
3. Agenda
• How To Make Your Own Profitable Sites
– How To Create
– How To Market
• Summary
12/04/12 2012 Copyright by Jojy Azurin 3
5. Introduction
• What’s a membership site?
– a site that contains important information
• on a specific topic
• appealing to a specific set of people.
– restrict access (via a login) to customers who pay a recurring
fee (usually monthly or annually)
– though there are some membership sites that don’t require
any fee, but just a submission of one’s name and email
address
12/04/12 2012 Copyright by Jojy Azurin 5
9. What Is A Membership Site
• Why sell information/membership sites?
– they can get high-quality information they can use to for
themselves that they can’t get elsewhere,
– or at least, can’t get as conveniently elsewhere (i.e. you
gather the information instead of them doing it).
12/04/12 2012 Copyright by Jojy Azurin 9
12. My First Online Product
12/04/12 2012 Copyright by Jojy Azurin 12
13. “Tell me and I forget,
teach me and I may
remember, involve me
and I learn.”
― Benjamin Franklin
“The biggest difference
is in the leadership. It
was better for us. We
had more coaches and
mentors to help us. A
lot of the younger
players today suffer
from a lack of direction”
Isiah Thomas, NBA
Legend
12/04/12 2012 Copyright by Jojy Azurin 13
14. My Membership Site
How I Started
• According To Corey
– Best product to sell online – information
– Immediate delivery
– It doesn’t matter if most of it can be found free on the
internet
– Produce it once, and sell it over and over and over again
Twenty years from now you will be more
disappointed by the things you didn’t do than by
the ones you did. So throw off the bowlines. Sail
away from the safe harbor. Catch the trade winds in
your sails. Explore. Dream. Discover. - Mark Twain
12/04/12 2012 Copyright by Jojy Azurin 14
15. My Membership Site
How I Started
• My Plan
– Never give up
– Plan the business well so I can earn 7 dollar figures a month
– Achieve high quality of life
– Eventually sell out in 5 – 7 years. Not retire but set-up more
business and set aside for retirement
I haven’t’ failed. I’ve found 10,000
ways that won’t work – Benjamin
Franklin
12/04/12 2012 Copyright by Jojy Azurin 15
16. My Membership Site
How I Started
• Started $500 in July 2001
– Hire web designer
– Pay for writer for first few book summaries
• First book summary was ‘Rich Dad Poor Dad’
– Pay for ads in other newsletters
– Launched January 2002
12/04/12 2012 Copyright by Jojy Azurin 16
19. My Membership Site
How I Started
• My Roadmarkers
– One of the first practitioners of SEO
– One of the first users of Paypal
– One of the first advertisers of Google Adwords
• Got an award for generating 1M leads
– Got interviewed several times in New York times and
MarketingSherpa
• Multi-variate testing
– Become of the case studies of the classic bestselling ‘Landing
Page Handbook’
12/04/12 2012 Copyright by Jojy Azurin 19
20. My Membership Site
How I Started
• My Roadmarkers
– Cause of headache for my top two competitors
– Became branded
• Authors and publishers started to send books to us for
consideration
– Corporate licenses contributed to 60 – 70% of our business
– Set-up our own call center
12/04/12 2012 Copyright by Jojy Azurin 20
21. My Membership Site
How I Started
• My Roadmarkers
– Introduced the ‘subscription angel’, intrusive pop-ups on the
landing page, variety of formats, etc
– Started selling to my competitors
– I started mentoring other people
12/04/12 2012 Copyright by Jojy Azurin 21
27. My Membership Site
BusinessSummaries.com - Today
• #3 in executive book summary industry
• 7 formats: PDF, online, video, audio,
Powerpoint, PDA and MindMap
• Reader base of over 300,000
• Total Sales of close to $4M
• I was acquired by a $2B-a-year online content
company this June 2010
• I achieved all my goals
12/04/12 2012 Copyright by Jojy Azurin 27
29. Objective and Mind Setting
• $2k to $20k a month
– This can be a real long-term business
– Ika career nyo na talaga
• Best to create a ‘Money Tree’
– It takes time to really make serious money
– Be realistic about this – plan for 1, 2, 5 years
– Take out the pressure of making money now
• Best is to create several ZEMPINS
– Zero maintenance passive income sites
12/04/12 2012 Copyright by Jojy Azurin 29
31. Why Do People Pay For Content
• Unique and Exclusive Information
• Saves Time
• Aggregates Information In One Place
• Filters Out And Reserches The Truth
• Provide Support To small Business
• To Be Part Of A Community
• Save Money or Reduce Risk
• Provide A Library Of Resources
12/04/12 2012 Copyright by Jojy Azurin 31
32. Why Do People Pay For Content
• Access or Association To A Celebrity
• Provides Multimedia Content
• Provides Education
• Promise Of Success
• Promise of Good Health
• Offer Advice On Personal Problems and Health
• Promise Exclusivity
• Improve Personal Life
12/04/12 2012 Copyright by Jojy Azurin 32
33. Why Do People Pay For Content
• Membership sites may have one of more of
these reasons
• These sample sites were recently made by
either Filipinos or start-up entrepreneurs
12/04/12 2012 Copyright by Jojy Azurin 33
34. What Types Do People Pay
1. Unique and Exclusive Information
• The #1 reason - people pay for content because they can’t get the information for
free
12/04/12 2012 Copyright by Jojy Azurin 34
35. What Types Do People Pay
1. Unique and Exclusive Information
• Call center insider news
• Manila-based Expat reference site
12/04/12 2012 Copyright by Jojy Azurin 35
36. What Types Do People Pay
2. Save Time
12/04/12 2012 Copyright by Jojy Azurin 36
38. What Types Do People Pay
2. Save Time
• Book summaries infographic
• Downloadable legal forms
12/04/12 2012 Copyright by Jojy Azurin 38
39. What Types Do People Pay
3. Data Aggregation
• People will pay to have a lot of disparate data brought together in one place.
12/04/12 2012 Copyright by Jojy Azurin 39
41. What Types Do People Pay
3. Data Aggregation
• Pricing our properties for sale or for rent in
Google Maps
• End-to-end real estate acquisition (selection
services, verification, documentation)
12/04/12 2012 Copyright by Jojy Azurin 41
42. What Types Do People Pay
4. Filter Out and Research The Truth
• Getting accurate data is time consuming and often difficult. People and businesses
that need accurate data in a timely way will pay for access to a credible source.
12/04/12 2012 Copyright by Jojy Azurin 42
44. What Types Do People Pay
4. Filter Out and Research The Truth
• Title verification services
• Consumer Research site
12/04/12 2012 Copyright by Jojy Azurin 44
45. What Types Do People Pay
5. Provide Support To Small Business
12/04/12 2012 Copyright by Jojy Azurin 45
48. What Types Do People Pay
5. Provide Support To Small Business
• Online accounting, HR and payroll application
12/04/12 2012 Copyright by Jojy Azurin 48
49. What Types Do People Pay
6. Being Part of a Niche Community
12/04/12 2012 Copyright by Jojy Azurin 49
53. What Types Do People Pay
8. Provide A Library of Resources
• Libraries of resources can have great value to teachers, business people and
hobbyists. It could contain templates, plans or documents.
12/04/12 2012 Copyright by Jojy Azurin 53
55. What Types Do People Pay
8. Provide A Library of Resources
• Online English Tutorial
• Academic Tutorials
• English-Filipino Translation Service
• Pre-paid legal services
12/04/12 2012 Copyright by Jojy Azurin 55
56. What Types Do People Pay
9. Access or Association to a Celebrity
• People value being associated with and having access to the celebrities in their field
of interest.
12/04/12 2012 Copyright by Jojy Azurin 56
57. What Types Do People Pay
10. Provide Multimedia Content
• Video and audio are perceived as having high value. Many member sites are charging
for multimedia content, while articles given away for free.
12/04/12 2012 Copyright by Jojy Azurin 57
59. What Types Do People Pay
11. Provide Course Materials
• Lessons can be delivered sequentially over a period of time, or can all be made
available in one go, for the student to go through in their own time. eLearning
market is $200B
12/04/12 2012 Copyright by Jojy Azurin 59
60. What Types Do People Pay
12/04/12 2012 Copyright by Jojy Azurin 60
61. What Types Do People Pay
12/04/12 2012 Copyright by Jojy Azurin 61
67. What Types Do People Pay
12. Promise of Success
• Many of the most successful paid content websites provide advice on how to make
money. This includes investing, gambling and business opportunities
12/04/12 2012 Copyright by Jojy Azurin 67
71. What Types Do People Pay
12. Promise of Success
• OFW Personal Finance
12/04/12 2012 Copyright by Jojy Azurin 71
72. What Types Do People Pay
13. Promise of Good Health
• Good health, fitness and dieting sites continue to attract paying members..
12/04/12 2012 Copyright by Jojy Azurin 72
76. What Types Do People Pay
13. Promise of Good Health
• Alternative Medicine
12/04/12 2012 Copyright by Jojy Azurin 76
77. What Types Do People Pay
14. Offer Advice on Personal Problems and Illnesses
• Many free forums and websites but often there is suspicion about the advice given
and where it is coming from. There is for market for sites run by credible professionals
to provide advice to individuals & families with problems
12/04/12 2012 Copyright by Jojy Azurin 77
79. What Types Do People Pay
15. Promise Exclusivity
12/04/12 2012 Copyright by Jojy Azurin 79
80. What Types Do People Pay
16. Improve Personal Life
• People pay to get ahead in life like financial freedom and success.
12/04/12 2012 Copyright by Jojy Azurin 80
