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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in
this business plan is confidential; therefore, reader agrees not to disclose it without the
express written permission of _______________.
It is acknowledged by reader that information to be furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain through
other means and that any disclosure or use of same by reader, may cause serious harm or
damage to _______________.
Upon request, this document is to be immediately returned to _______________.

___________________

Signature
___________________

Name (typed or printed)
___________________

Date
This is a business plan. It does not imply an offering of securities.
Table of Contents
1.0 Executive Summary ...................................................................................................................................1
       1.1 Objectives ........................................................................................................................................2
       1.2 Mission............................................................................................................................................2
       1.3 Keys to Success ..............................................................................................................................3
2.0 Company Summary ...................................................................................................................................3
       2.1 Company Ownership ........................................................................................................................3
       2.2 Start-up Summary ............................................................................................................................4
3.0 Products and Services ...............................................................................................................................5
4.0 Market Analysis Summary ..........................................................................................................................5
       4.1 Market Segmentation ........................................................................................................................5
       4.2 Target Market Segment Strategy ........................................................................................................6
       4.3 Service Business Analysis ................................................................................................................6
              4.3.1 Competition and Buying Patterns...........................................................................................7
5.0 Web Plan Summary ...................................................................................................................................7
       5.1 Website Marketing Strategy ..............................................................................................................7
       5.2 Development Requirements ...............................................................................................................7
6.0 Strategy and Implementation Summary ........................................................................................................7
       6.1 Competitive Edge .............................................................................................................................7
       6.2 Marketing Strategy ...........................................................................................................................8
       6.3 Sales Strategy..................................................................................................................................8
              6.3.1 Sales Forecast.....................................................................................................................8
       6.4 Milestones........................................................................................................................................9
7.0 Management Summary .............................................................................................................................10
       7.1 Personnel Plan ...............................................................................................................................11
8.0 Financial Plan ..........................................................................................................................................11
       8.1 Start-up Funding.............................................................................................................................11
       8.2 Important Assumptions ....................................................................................................................12
       8.3 Break-even Analysis .......................................................................................................................12
       8.4 Projected Profit and Loss ................................................................................................................13
       8.5 Projected Cash Flow .......................................................................................................................16
       8.6 Projected Balance Sheet .................................................................................................................18
       8.7 Business Ratios..............................................................................................................................19
       8.8 Long-term Plan ...............................................................................................................................21




                                                                                                                                                     Page 1
Smart Planners Real Estate

1.0 Executive Summary
   Smart Planners is a web based organization which produce large data base for property
   dealers and customers Business location is virtually everywhere in world and can be accessed
   from anywhere in world. We sell our services in which we are sharing our data resource to
   valuable client.




                                                                                         Page 1
Smart Planners Real Estate

1.1 Objectives

        To become a profitable web-based real-estate virtual organization
        which can provide 24/7 property services to its customer.
        To become a profitable organization which can help us to grow beyond
        our competitors

        Our objective is also to push every property towards the next
        customer within a month.

        To provide best user interface to our consumer so they enjoy their time
        on our website.

        Keep on giving our customers variety of options in terms of property
        location & price tage.




1.2 Mission

        Our Mission is to earn profit and maximize our quality for customer.
        Our customers are important to us to keep this in mind we should keep
        very transition fare and open to concerned person.

        No hidden means of earning profits which can make our customer suffer.




                                                                               Page 2
Smart Planners Real Estate

1.3 Keys to Success

        Web Based Presence.
        Cutting cost for customers marketing expenses.

        Provide Large database for customers in a single web-page without searching whole
        web




2.0 Company Summary

   Smart Planners is an Virtual Organization which provide online database to their customers
   24/7 without charging large amount of money and provided consistent services to their
   valuable customers which helps our organization to grow.

   Initially we are more focused on Islamabad’s Market and properties but we do have plan to
   expand in other parts of country as well. We have again mapped out areas in Islamabad
   where we are more focused which are

   ·Bahria Town

   ·Defense housing Authority




2.1 Company Ownership
   Smart Planners are C Company basically which consist of mulitple Owners which are:



         1. Imad -ud-din(0333-5333593)
         2. Bilal Mehmood(0321-5234313)
         3. Danish Arshad(0322-5124033)
         4. Zulqernain Haider(0333-5775270)
         5. Haseeb Shahzad (0333-5917078)




                                                                                           Page 3
Smart Planners Real Estate

2.2 Start-up Summary

              We have total assets of 200$ from which we have 50$ in Cash and 150 $ of fixed
              assets from first month of start up.

   LIST OF ASSETS:


                    Computers
                    Stationery
                    IT tools


   Table: Start-up
   Start-up

   Requirements

   Start-up Expenses
   Stationery etc.                                  $2
   Computer                                       $120
   Other                                           $10
   Services Charges                                $25
   Internet Expenses                               $10
   Total Start-up Expenses                        $167

   Start-up Assets
   Cash Required                                   $50
   Other Current Assets                            $50
   Long-term Assets                               $150
   Total Assets                                   $250

   Total Requirements                             $417




                                                                                           Page 4
Smart Planners Real Estate




3.0 Products and Services
   We are service provider of web-based property advisor which helps people around the world
   to get free information about property in Pakistan and if they are interested they can even
   buy it with minimum cost. We will be offering variety of services which includes searching
   property on basis of location amount and type of property



4.0 Market Analysis Summary
   Our market is most importantly for overseas Pakistanis who are based in foreign countries
   and always have desire to buy properties here in Islamabad we have also kept our focus to
   people who want hustle free business in properties who are feed up of conventional
   properties holders which are famous for their "TOPS"



4.1 Market Segmentation
   Segmentation we have divided market into three segments which are

        Overseas Pakistanis

        Web based Property finders

        Others




                                                                                        Page 5
Smart Planners Real Estate

   Table: Market Analysis
   Market Analysis
                                         2011            2012            2013            2014            2015
   Potential Customers          Growth                                                                                    CAGR
   overseas Pakistanis             20%          10,000          12,000          14,400          17,280          20,736   20.00%
   Web Based Property Finders      30%          10,000          13,000          16,900          21,970          28,561   30.00%
   Other                           40%           5,000           7,000           9,800          13,720          19,208   40.00%
   Total                        28.66%          25,000          32,000          41,100          52,970          68,505   28.66%




4.2 Target Market Segment Strategy
   Overseas Pakistanis are our target market because most of them don’t have access to real
   time property holders so they always want to have one authentic website just like SMART
   Planners which would help them to have hustled free access to it



4.3 Service Business Analysis
   In Pakistan most of property business is done on conventional basis or with the help of
   property dealer which charges extra amount or commission upon sale & purchase .We think
   to change this dimension in this industry where everything is becoming automated so why
   not property based website.




                                                                                                                         Page 6
Smart Planners Real Estate

4.3.1 Competition and Buying Patterns
   Mostly people trade their property with conventional property dealer and upon which they
   pay heavy amount of money to make it sell. This negative way of business was always have
   limited customers to buy that property but in web-based business large audience which have
   large numbers of customers.



5.0 Web Plan Summary
   Web Presence is matter of life line for us because of that we will expand and come do our
   business .This also place from where we will generate money from our advertisement
   which will be made from website



5.1 Website Marketing Strategy
   Web Presence is matter of life line for us because of that we will expand and come do our
   business .This also place from where we will generate money from our advertisement
   which will be made from website



5.2 Development Requirements
   We will have dynamic website which will help our customers to use our website any time
   from any place around the globe



6.0 Strategy and Implementation Summary
   Summarize the organizational strategy for funding and reaching the people it needs to reach.
   Of the whole range of possible market segments, products and services, and possible sales
   and marketing activities, which are your main priorities?


   Avoid making long lists of priorities. More than three or four points makes them more like a
   to-do list than a strategic focus.



6.1 Competitive Edge

         Web Based 24/7 Presence
         Low Profit Margins
         Open transaction terms



                                                                                           Page 7
Smart Planners Real Estate

6.2 Marketing Strategy
   Our market is most importantly for overseas Pakistanis who are based in foreign countries
   and always have desire to buy properties here in Islamabad we have also kept our focus to
   people who want hustle free business in properties who are feed up of conventional
   properties holders which are famous for their "TOPS"



6.3 Sales Strategy
   Sales Strategy is very simple we just earn 1.5% on a single transaction which is also
   negotiable on basis of transaction .We don’t have any middle person who earns his/her
   commission which is our core competency and makes different us from rest.



6.3.1 Sales Forecast
   We are Expecting minimum amount of expenses at start of our business and later we will
   decrease this rate. As we know start ups is place where most of money is extracted by
   business but later it is minimized.


   Table: Sales Forecast
   Sales Forecast
                                           FY 2012   FY 2013    FY 2014   FY 2015     FY 2016
   Sales
   Commerical Plots                          $348       $540       $600       $700       $660
   Housing plots                             $112       $362       $440       $300       $500
   Buldings on rent                           $89       $133       $150       $200       $250
   Total Sales                               $549     $1,034     $1,190     $1,200     $1,410

   Direct Cost of Sales                    FY 2012   FY 2013    FY 2014   FY 2015     FY 2016
   Commerical Plots                            $43       $40        $20       $18         $10
   Housing Plots                                $0       $14        $10       $15          $2
   Building & rent                              $0        $2         $5        $4          $1
   Subtotal Direct Cost of Sales               $43       $56        $35       $37         $13




                                                                                      Page 8
Smart Planners Real Estate




6.4 Milestones
   Our Aim is to acheive some thing every day this can be a milestone or can be expansion
   plane.In this regard we have mapped out what we want to acheive after each day.




                                                                                        Page 9
Smart Planners Real Estate

  Table: Milestones
   Milestones

   Milestone                 Start Date   End Date     Budget        Manager     Department
   Plan XPANSION             1/10/2012    2/9/2012         $5   Danish Arshad      Marketing
   PLAN 02                   1/10/2012    2/9/2012         $6     Imad-ud-din HumanResource
   Plan MAP                  1/10/2012    2/9/2012         $8           Ramiz              IT
   keep OUT                  1/10/2012    2/9/2012        $15             Bilal            IT
   Plan 3                    1/10/2012    2/9/2012         $9   Abdul Haseeb     Department
   plan 4                    1/10/2012    2/9/2012        $10       Zulqarnain   Department
                                                                                 Department
                                                                                 Department
                                                                                 Department
                                                                                 Department
   Totals                                                $53




7.0 Management Summary
  We are five partners which will be working upon this project by them self we are no hiring
  any one for this purpose




                                                                                                Page 10
Smart Planners Real Estate

7.1 Personnel Plan

   If you are operating alone and the success of the company will be highly
   dependent on your knowledge and abilities, you may also want to include
   some personal history highlights to explain your education and experience
   that makes you perfectly suited to anchor your company. If there are
   weaknesses in your qualifications, indicate how you plan to overcome
   them or compensate for them. You can attach a complete resume in the
   Appendix section of your document.

   Table: Personnel
   Personnel Plan
                                              FY 2012     FY 2013     FY 2014     FY 2015    FY 2016
   HRM                                            $65         $76         $20         $50        $10
   IT                                             $33         $28         $15         $25        $20
   Marketing                                      $17         $15         $20         $30        $25
   Total People                                    34          44          44          44         44

   Total Payroll                                 $116       $119         $55        $105            $55



8.0 Financial Plan
   Financial planning is a critical activity for every business irrespective of its age and size.
   For new enterprises, the preparation of financial projections is integral to the business
   planning process. For larger companies, a financial planning form part of annual budgeting
   and plays an important role in long-term planning, business appraisals, corporate
   development etc.



8.1 Start-up Funding
   Venture funding works like gears. A typical startup goes through several rounds of funding,
   and at each round you want to take just enough money to reach the speed where you can
   shift into the next gear.


   Few startups get it quite right. Many are underfunded. A few are overfunded, which is like
   trying to start driving in third gear.




                                                                                            Page 11
Smart Planners Real Estate

   Table: Start-up Funding
   Start-up Funding
   Start-up Expenses to Fund                                $167
   Start-up Assets to Fund                                  $250
   Total Funding Required                                   $417

   Assets
   Non-cash Assets from Start-up                            $200
   Cash Requirements from Start-up                           $50
   Additional Cash Raised                                     $0
   Cash Balance on Starting Date                             $50
   Total Assets                                             $250



   Liabilities and Capital

   Liabilities
   Current Borrowing                                          $0
   Long-term Liabilities                                      $0
   Other Current Liabilities (interest-free)                  $0
   Total Liabilities                                          $0

   Capital

   Planned Investment
   Owner                                                      $0
   Investor                                                   $0
   Additional Investment Requirement                        $417
   Total Planned Investment                                 $417

   Loss at Start-up (Start-up Expenses)                    ($167)
   Total Capital                                             $250



   Total Capital and Liabilities                            $250

   Total Funding                                            $417



8.2 Important Assumptions
   it would help founders to understand funding better—not just the mechanics of it, but what
   investors are thinking. I was surprised recently when I realized that all the worst problems
   we faced in our startup were due not to competitors, but investors. Dealing with
   competitors was easy by comparison.



8.3 Break-even Analysis

   Break-even (or break even) is a point where any difference between plus or minus or equivalent
   changes side.



                                                                                         Page 12
Smart Planners Real Estate

   Table: Break-even Analysis
   Break-even Analysis

   Monthly Revenue Break-even              $21

   Assumptions:
   Average Percent Variable Cost           8%
   Estimated Monthly Fixed Cost            $19




8.4 Projected Profit and Loss
   Income statement (also referred to as profit and loss statement (P&L), statement of
   financial performance, earnings statement, operating statement or statement of
   operationsis a company's financial statement that indicates how the revenue (money
   received from the sale of products and services before expenses are taken out, also known as
   the "top line") is transformed into the net income (the result after all revenues and expenses
   have been accounted for, also known as the "bottom line")




                                                                                         Page 13
Smart Planners Real Estate

Table: Profit and Loss
Pro Forma Profit and Loss
                                         FY 2012   FY 2013      FY 2014   FY 2015   FY 2016
Sales                                       $549    $1,034       $1,190    $1,200    $1,410
Direct Cost of Sales                         $43       $56          $35       $37       $13
Other Costs of Sales                         $16       $19          $20       $25       $30
Total Cost of Sales                          $59       $75          $55       $62       $43

Gross Margin                                $490      $960       $1,135    $1,138    $1,367
Gross Margin %                           89.29%    92.79%       95.38%    94.83%    96.95%



Expenses
Payroll                                    $116      $119          $55      $105       $55
Marketing/Promotion                         $51       $57          $20       $30       $22
Depreciation                                 $8        $4           $2        $2        $1
Utilities                                   $28       $26          $20       $20       $20
Other                                       $27       $21          $10       $10       $15

Total Operating Expenses                   $229      $227         $107      $167      $113

Profit Before Interest and Taxes           $261      $733        $1,028     $971     $1,254
EBITDA                                     $269      $737        $1,030     $973     $1,255
 Interest Expense                            $0        $0            $0       $0         $0
 Taxes Incurred                             $78      $220          $308     $291       $376

Net Profit                                  $183      $513         $720      $680      $878
Net Profit/Sales                         33.29%    49.58%       60.47%    56.64%    62.26%




                                                                                    Page 14
Smart Planners Real Estate




                             Page 15
Smart Planners Real Estate




8.5 Projected Cash Flow

   A six-month cash flow budget minimizes the amount of
   uncertainty involved in the budget. It also predicts future
   events early enough for you to take corrective action. However,
   if you're applying for a loan, you may need to create a cash
   flow budget that extends for several years into the future, as
   part of the application process.




                                                             Page 16
Smart Planners Real Estate

Table: Cash Flow
Pro Forma Cash Flow
                                                    FY 2012   FY 2013    FY 2014   FY 2015    FY 2016
Cash Received

Cash from Operations
Cash Sales                                            $549     $1,034     $1,190    $1,200     $1,410
Subtotal Cash from Operations                         $549     $1,034     $1,190    $1,200     $1,410

Additional Cash Received
Sales Tax, VAT, HST/GST Received                        $0         $0         $0        $0         $0
New Current Borrowing                                   $0         $0         $0        $0         $0
New Other Liabilities (interest-free)                   $0         $0         $0        $0         $0
New Long-term Liabilities                               $0         $0         $0        $0         $0
Sales of Other Current Assets                           $0         $0         $0        $0         $0
Sales of Long-term Assets                               $0         $0         $0        $0         $0
New Investment Received                                 $0         $0         $0        $0         $0
Subtotal Cash Received                                $549     $1,034     $1,190    $1,200     $1,410

Expenditures                                        FY 2012   FY 2013    FY 2014   FY 2015    FY 2016

Expenditures from Operations
Cash Spending                                         $358      $517       $468      $518       $531
Subtotal Spent on Operations                          $358      $517       $468      $518       $531

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                        $0        $0         $0        $0         $0
Principal Repayment of Current Borrowing                $0        $0         $0        $0         $0
Other Liabilities Principal Repayment                   $0        $0         $0        $0         $0
Long-term Liabilities Principal Repayment               $0        $0         $0        $0         $0
Purchase Other Current Assets                           $0        $0         $0        $0         $0
Purchase Long-term Assets                               $0        $0         $0        $0         $0
Dividends                                               $0        $0         $0        $0         $0
Subtotal Cash Spent                                   $358      $517       $468      $518       $531

Net Cash Flow                                         $191      $517        $722      $682       $879
Cash Balance                                          $241      $758      $1,479    $2,161     $3,040




                                                                                             Page 17
Smart Planners Real Estate




8.6 Projected Balance Sheet

   A standard company balance sheet has three parts: assets, liabilities and
   ownership equity. The main categories of assets are usually listed first,
   and typically in order of liquidity




                                                                         Page 18
Smart Planners Real Estate

   Table: Balance Sheet
   Pro Forma Balance Sheet
                                          FY 2012   FY 2013     FY 2014   FY 2015    FY 2016
   Assets

   Current Assets
   Cash                                     $241      $758       $1,479    $2,161     $3,040
   Other Current Assets                      $50       $50          $50       $50        $50
   Total Current Assets                     $291      $808       $1,529    $2,211     $3,090

   Long-term Assets
   Long-term Assets                         $150      $150         $150      $150       $150
   Accumulated Depreciation                   $8       $12          $14       $16        $17
   Total Long-term Assets                   $142      $138         $136      $134       $133
   Total Assets                             $433      $946       $1,665    $2,345     $3,223

   Liabilities and Capital                FY 2012   FY 2013     FY 2014   FY 2015    FY 2016

   Current Liabilities
   Current Borrowing                          $0        $0          $0        $0         $0
   Other Current Liabilities                  $0        $0          $0        $0         $0
   Subtotal Current Liabilities               $0        $0          $0        $0         $0

   Long-term Liabilities                      $0        $0          $0        $0         $0
   Total Liabilities                          $0        $0          $0        $0         $0

   Paid-in Capital                           $417     $417         $417      $417       $417
   Retained Earnings                       ($167)      $16         $529    $1,248     $1,928
   Earnings                                  $183     $513         $720      $680       $878
   Total Capital                             $433     $946       $1,665    $2,345     $3,223
   Total Liabilities and Capital             $433     $946       $1,665    $2,345     $3,223

   Net Worth                                $433      $946       $1,665    $2,345     $3,223



8.7 Business Ratios

   Ratio Analysis table that is normally linked to this topic. This table includes
   a collection of standard business ratios you are most likely to need when
   you submit a plan to a bank or to investors. It is important to backup your
   business plan with accurate research. If you are writing your plan to obtain
   funding, it is critical that your financials make sense to bankers and
   investors.




                                                                                    Page 19
Smart Planners Real Estate

Table: Ratios
Ratio Analysis
                                              FY 2012   FY 2013   FY 2014   FY 2015   FY 2016 Industry Profile
Sales Growth                                   0.00%     88.37%    15.05%    0.84%     17.50%          0.00%

Percent of Total Assets
Other Current Assets                           11.55%     5.29%     3.00%     2.13%     1.55%        100.00%
Total Current Assets                           67.20%    85.42%    91.84%    94.29%    95.88%        100.00%
Long-term Assets                               32.80%    14.58%     8.16%     5.71%     4.12%          0.00%
Total Assets                                  100.00%   100.00%   100.00%   100.00%   100.00%        100.00%

Current Liabilities                             0.00%     0.00%     0.00%     0.00%     0.00%          0.00%
Long-term Liabilities                           0.00%     0.00%     0.00%     0.00%     0.00%          0.00%
Total Liabilities                               0.00%     0.00%     0.00%     0.00%     0.00%          0.00%
Net Worth                                     100.00%   100.00%   100.00%   100.00%   100.00%        100.00%

Percent of Sales
Sales                                         100.00%   100.00%   100.00%   100.00%   100.00%        100.00%
Gross Margin                                   89.29%    92.79%    95.38%    94.83%    96.95%          0.00%
Selling, General & Administrative Expenses     55.99%    43.21%    34.91%    38.19%    34.70%          0.00%
Advertising Expenses                            9.22%     5.55%     1.68%     2.50%     1.56%          0.00%
Profit Before Interest and Taxes               47.56%    70.83%    86.39%    80.92%    88.94%          0.00%

Main Ratios
Current                                          0.00      0.00      0.00      0.00      0.00            0.00
Quick                                            0.00      0.00      0.00      0.00      0.00            0.00
Total Debt to Total Assets                     0.00%     0.00%     0.00%     0.00%     0.00%           0.00%
Pre-tax Return on Net Worth                   60.34%    77.47%    61.73%    41.41%    38.91%           0.00%
Pre-tax Return on Assets                      60.34%    77.47%    61.73%    41.41%    38.91%           0.00%

Additional Ratios                             FY 2012   FY 2013   FY 2014   FY 2015   FY 2016
Net Profit Margin                              33.29%    49.58%    60.47%    56.64%    62.26%              n.a
Return on Equity                               42.24%    54.23%    43.21%    28.99%    27.24%              n.a

Activity Ratios
Accounts Payable Turnover                        0.00     12.03     12.17     12.17     12.17              n.a
Total Asset Turnover                             1.27      1.09      0.71      0.51      0.44              n.a

Debt Ratios
Debt to Net Worth                                0.00      0.00      0.00      0.00      0.00              n.a
Current Liab. to Liab.                           0.00      0.00      0.00      0.00      0.00              n.a

Liquidity Ratios
Net Working Capital                              $291      $808    $1,529    $2,211    $3,090              n.a
Interest Coverage                                0.00      0.00      0.00      0.00      0.00              n.a

Additional Ratios
Assets to Sales                                  0.79      0.91      1.40      1.95      2.29              n.a
Current Debt/Total Assets                         0%        0%        0%        0%        0%               n.a
Acid Test                                        0.00      0.00      0.00      0.00      0.00              n.a
Sales/Net Worth                                  1.27      1.09      0.71      0.51      0.44              n.a
Dividend Payout                                  0.00      0.00      0.00      0.00      0.00              n.a




                                                                                                    Page 20
Smart Planners Real Estate

8.8 Long-term Plan

   To earn profit by Maximizing quantity of transactions.




                                                            Page 21
Appendix
Table: Sales Forecast

Sales Forecast
                                Nov   Dec   Jan    Feb       Mar   Apr   May   Jun    Jul   Aug   Sep       Oct
Sales
Commerical Plots                $10   $13   $16    $20       $25   $20   $39   $21   $56    $44   $42       $42
Housing plots                    $4   $11    $6     $5        $4   $37    $0    $0    $27    $0   $17        $1
Buldings on rent                $12    $4   $10     $9        $0    $4    $0    $0    $32    $0   $18        $0
Total Sales                     $26   $28   $32    $34       $29   $62   $39   $21   $114   $44   $77       $43

Direct Cost of Sales            Nov   Dec   Jan    Feb       Mar   Apr   May   Jun    Jul   Aug   Sep       Oct
Commerical Plots                 $5    $5    $3     $4        $6    $6    $4    $2    $2     $1    $3        $0
Housing Plots                    $0    $0   $0      $0        $0   $0     $0   $0     $0     $0    $0       $0
Building & rent                  $0    $0   $0      $0        $0   $0     $0   $0     $0     $0    $0       $0
Subtotal Direct Cost of Sales    $5    $5   $3      $4        $6   $6     $4   $2     $2     $1    $3       $0




                                                                                                        Page 1
Appendix
Table: Personnel
Personnel Plan
                   Nov   Dec   Jan      Feb     Mar   Apr   May   Jun   Jul   Aug   Sep       Oct
HRM                 $0    $4   $0        $5      $0   $4    $15   $0    $13   $14    $0       $10
IT                  $0   $11   $0        $0      $0   $0     $0   $0     $0    $5    $0       $17
Marketing           $0    $0   $0        $0      $0   $0     $0   $0    $0     $0    $0       $17
Total People        37     8    8         7       7    6      6   29    29     29    11        34

Total Payroll       $0   $15   $0        $5      $0   $4    $15   $0    $13   $19    $0       $45




                                                                                          Page 2
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss
                                     Nov        Dec       Jan       Feb       Mar      Apr     May       Jun       Jul      Aug      Sep        Oct
Sales                                 $26       $28       $32       $34       $29      $62      $39      $21     $114       $44      $77        $43
Direct Cost of Sales                   $5        $5        $3        $4        $6       $6       $4       $2       $2        $1       $3         $0
Other Costs of Sales                   $4        $0        $5        $5        $2       $0       $0       $0       $0        $0       $0         $0
Total Cost of Sales                    $9        $5        $8        $9        $8       $6       $4       $2       $2        $1       $3         $0

Gross Margin                          $17       $23       $24       $26       $21      $55      $35      $19     $112       $43      $74        $43
Gross Margin %                     65.10%   80.95%     75.14%   75.03%     71.91%   89.47%   89.41%   89.57%   97.94%    96.67%   95.78%    100.00%



Expenses
Payroll                                $0       $15        $0        $5        $0       $4      $15       $0      $13       $19       $0        $45
Marketing/Promotion                    $6        $8       $12        $0        $0       $6       $4       $7       $7        $0       $0         $0
Depreciation                           $4        $4        $0        $0        $0       $0       $0       $0       $0        $0       $0         $0
Utilities                              $0       $11        $0       $16        $0       $0       $0       $0       $0        $0       $0         $0
Other                                  $0        $4        $0       $23        $0       $0       $0       $0       $0        $0       $0         $0


Total Operating Expenses              $10       $42       $12       $45        $0      $10      $19       $7      $20       $19       $0        $45

Profit Before Interest and Taxes       $7      ($20)      $12      ($19)      $21      $45      $16      $12      $92       $24      $74        ($1)
EBITDA                                $11      ($16)      $12      ($19)      $21      $45      $16      $12      $92       $24      $74        ($1)
 Interest Expense                      $0         $0       $0         $0       $0       $0       $0       $0       $0        $0       $0          $0
 Taxes Incurred                        $2       ($6)       $4       ($6)       $6      $13       $5       $3      $28        $7      $22        ($0)

Net Profit                             $5      ($14)       $8      ($13)      $15      $31      $11       $8      $64       $17      $52        ($1)
Net Profit/Sales                   17.61%   -49.14%    25.81%   -39.52%    50.34%   51.01%   28.88%   38.83%   56.37%    37.64%   67.04%     -1.89%




                                                                                                                                           Page 3
Appendix
Table: Cash Flow
Pro Forma Cash Flow
                                                    Nov   Dec     Jan      Feb     Mar   Apr   May    Jun     Jul   Aug    Sep        Oct
Cash Received

Cash from Operations
Cash Sales                                          $26    $28    $32      $34     $29   $62   $39    $21    $114   $44    $77        $43
Subtotal Cash from Operations                       $26    $28    $32      $34     $29   $62   $39    $21    $114   $44    $77        $43

Additional Cash Received
Sales Tax, VAT, HST/GST Received            0.00%    $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
New Current Borrowing                                $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
New Other Liabilities (interest-free)                $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
New Long-term Liabilities                            $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
Sales of Other Current Assets                        $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
Sales of Long-term Assets                            $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
New Investment Received                              $0     $0     $0       $0      $0    $0    $0     $0      $0    $0     $0         $0
Subtotal Cash Received                              $26    $28    $32      $34     $29   $62   $39    $21    $114   $44    $77        $43


Expenditures                                        Nov   Dec     Jan      Feb     Mar   Apr   May    Jun     Jul   Aug    Sep        Oct

Expenditures from Operations
Cash Spending                                       $17    $38    $24      $48     $14   $30   $28    $13    $50    $28    $25        $44
Subtotal Spent on Operations                        $17    $38    $24      $48     $14   $30   $28    $13    $50    $28    $25        $44


Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                     $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
Principal Repayment of Current Borrowing             $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
Other Liabilities Principal Repayment                $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
Long-term Liabilities Principal Repayment            $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
Purchase Other Current Assets                        $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
Purchase Long-term Assets                            $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
Dividends                                            $0     $0    $0        $0      $0   $0     $0     $0     $0     $0     $0         $0
Subtotal Cash Spent                                 $17    $38    $24      $48     $14   $30   $28    $13    $50    $28    $25        $44

Net Cash Flow                                        $9   ($10)    $8     ($13)    $15   $31    $11     $8    $64    $17    $52       ($1)
Cash Balance                                        $59     $49   $57       $44    $58   $90   $101   $109   $174   $190   $242      $241




                                                                                                                                  Page 4
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet
                                                              Nov       Dec      Jan        Feb      Mar      Apr     May       Jun       Jul     Aug      Sep        Oct
Assets                          Starting Balances

Current Assets
Cash                                                  $50      $59      $49      $57        $44      $58      $90     $101     $109     $174     $190     $242       $241
Other Current Assets                                  $50      $50      $50      $50        $50      $50      $50      $50      $50      $50      $50      $50        $50
Total Current Assets                                 $100     $109      $99     $107        $94     $108     $140     $151     $159     $224     $240     $292       $291

Long-term Assets
Long-term Assets                                     $150     $150     $150     $150       $150     $150     $150     $150     $150     $150     $150     $150       $150
Accumulated Depreciation                               $0       $4       $8       $8         $8       $8       $8       $8       $8       $8       $8       $8         $8
Total Long-term Assets                               $150     $146     $142     $142       $142     $142     $142     $142     $142     $142     $142     $142       $142
Total Assets                                         $250     $255     $241     $249       $236     $250     $282     $293     $301     $365     $382     $434       $433

Liabilities and Capital                                       Nov       Dec      Jan        Feb      Mar      Apr     May       Jun       Jul     Aug      Sep        Oct

Current Liabilities
Current Borrowing                                      $0       $0       $0       $0         $0       $0       $0       $0       $0       $0       $0       $0         $0
Other Current Liabilities                              $0       $0       $0       $0         $0       $0       $0       $0       $0       $0       $0       $0         $0
Subtotal Current Liabilities                           $0       $0       $0       $0         $0       $0       $0       $0       $0       $0       $0       $0         $0

Long-term Liabilities                                  $0       $0       $0       $0         $0       $0       $0       $0       $0       $0       $0       $0         $0
Total Liabilities                                      $0       $0       $0       $0         $0       $0       $0       $0       $0       $0       $0       $0         $0


Paid-in Capital                                       $417     $417     $417     $417       $417     $417     $417     $417     $417     $417     $417     $417       $417
Retained Earnings                                   ($167)   ($167)   ($167)   ($167)     ($167)   ($167)   ($167)   ($167)   ($167)   ($167)   ($167)   ($167)     ($167)
Earnings                                               $0       $5      ($9)     ($1)      ($14)      $0      $32      $43      $51     $115     $132     $184       $183
Total Capital                                        $250     $255     $241     $249       $236     $250     $282     $293     $301     $365     $382     $434       $433
Total Liabilities and Capital                        $250     $255     $241     $249       $236     $250     $282     $293     $301     $365     $382     $434       $433

Net Worth                                            $250     $255     $241     $249       $236     $250     $282     $293     $301     $365     $382     $434       $433




                                                                                                                                                                  Page 5

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real estate business plan

  • 1.
  • 2. Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.
  • 3. Table of Contents 1.0 Executive Summary ...................................................................................................................................1 1.1 Objectives ........................................................................................................................................2 1.2 Mission............................................................................................................................................2 1.3 Keys to Success ..............................................................................................................................3 2.0 Company Summary ...................................................................................................................................3 2.1 Company Ownership ........................................................................................................................3 2.2 Start-up Summary ............................................................................................................................4 3.0 Products and Services ...............................................................................................................................5 4.0 Market Analysis Summary ..........................................................................................................................5 4.1 Market Segmentation ........................................................................................................................5 4.2 Target Market Segment Strategy ........................................................................................................6 4.3 Service Business Analysis ................................................................................................................6 4.3.1 Competition and Buying Patterns...........................................................................................7 5.0 Web Plan Summary ...................................................................................................................................7 5.1 Website Marketing Strategy ..............................................................................................................7 5.2 Development Requirements ...............................................................................................................7 6.0 Strategy and Implementation Summary ........................................................................................................7 6.1 Competitive Edge .............................................................................................................................7 6.2 Marketing Strategy ...........................................................................................................................8 6.3 Sales Strategy..................................................................................................................................8 6.3.1 Sales Forecast.....................................................................................................................8 6.4 Milestones........................................................................................................................................9 7.0 Management Summary .............................................................................................................................10 7.1 Personnel Plan ...............................................................................................................................11 8.0 Financial Plan ..........................................................................................................................................11 8.1 Start-up Funding.............................................................................................................................11 8.2 Important Assumptions ....................................................................................................................12 8.3 Break-even Analysis .......................................................................................................................12 8.4 Projected Profit and Loss ................................................................................................................13 8.5 Projected Cash Flow .......................................................................................................................16 8.6 Projected Balance Sheet .................................................................................................................18 8.7 Business Ratios..............................................................................................................................19 8.8 Long-term Plan ...............................................................................................................................21 Page 1
  • 4. Smart Planners Real Estate 1.0 Executive Summary Smart Planners is a web based organization which produce large data base for property dealers and customers Business location is virtually everywhere in world and can be accessed from anywhere in world. We sell our services in which we are sharing our data resource to valuable client. Page 1
  • 5. Smart Planners Real Estate 1.1 Objectives To become a profitable web-based real-estate virtual organization which can provide 24/7 property services to its customer. To become a profitable organization which can help us to grow beyond our competitors Our objective is also to push every property towards the next customer within a month. To provide best user interface to our consumer so they enjoy their time on our website. Keep on giving our customers variety of options in terms of property location & price tage. 1.2 Mission Our Mission is to earn profit and maximize our quality for customer. Our customers are important to us to keep this in mind we should keep very transition fare and open to concerned person. No hidden means of earning profits which can make our customer suffer. Page 2
  • 6. Smart Planners Real Estate 1.3 Keys to Success Web Based Presence. Cutting cost for customers marketing expenses. Provide Large database for customers in a single web-page without searching whole web 2.0 Company Summary Smart Planners is an Virtual Organization which provide online database to their customers 24/7 without charging large amount of money and provided consistent services to their valuable customers which helps our organization to grow. Initially we are more focused on Islamabad’s Market and properties but we do have plan to expand in other parts of country as well. We have again mapped out areas in Islamabad where we are more focused which are ·Bahria Town ·Defense housing Authority 2.1 Company Ownership Smart Planners are C Company basically which consist of mulitple Owners which are: 1. Imad -ud-din(0333-5333593) 2. Bilal Mehmood(0321-5234313) 3. Danish Arshad(0322-5124033) 4. Zulqernain Haider(0333-5775270) 5. Haseeb Shahzad (0333-5917078) Page 3
  • 7. Smart Planners Real Estate 2.2 Start-up Summary We have total assets of 200$ from which we have 50$ in Cash and 150 $ of fixed assets from first month of start up. LIST OF ASSETS: Computers Stationery IT tools Table: Start-up Start-up Requirements Start-up Expenses Stationery etc. $2 Computer $120 Other $10 Services Charges $25 Internet Expenses $10 Total Start-up Expenses $167 Start-up Assets Cash Required $50 Other Current Assets $50 Long-term Assets $150 Total Assets $250 Total Requirements $417 Page 4
  • 8. Smart Planners Real Estate 3.0 Products and Services We are service provider of web-based property advisor which helps people around the world to get free information about property in Pakistan and if they are interested they can even buy it with minimum cost. We will be offering variety of services which includes searching property on basis of location amount and type of property 4.0 Market Analysis Summary Our market is most importantly for overseas Pakistanis who are based in foreign countries and always have desire to buy properties here in Islamabad we have also kept our focus to people who want hustle free business in properties who are feed up of conventional properties holders which are famous for their "TOPS" 4.1 Market Segmentation Segmentation we have divided market into three segments which are Overseas Pakistanis Web based Property finders Others Page 5
  • 9. Smart Planners Real Estate Table: Market Analysis Market Analysis 2011 2012 2013 2014 2015 Potential Customers Growth CAGR overseas Pakistanis 20% 10,000 12,000 14,400 17,280 20,736 20.00% Web Based Property Finders 30% 10,000 13,000 16,900 21,970 28,561 30.00% Other 40% 5,000 7,000 9,800 13,720 19,208 40.00% Total 28.66% 25,000 32,000 41,100 52,970 68,505 28.66% 4.2 Target Market Segment Strategy Overseas Pakistanis are our target market because most of them don’t have access to real time property holders so they always want to have one authentic website just like SMART Planners which would help them to have hustled free access to it 4.3 Service Business Analysis In Pakistan most of property business is done on conventional basis or with the help of property dealer which charges extra amount or commission upon sale & purchase .We think to change this dimension in this industry where everything is becoming automated so why not property based website. Page 6
  • 10. Smart Planners Real Estate 4.3.1 Competition and Buying Patterns Mostly people trade their property with conventional property dealer and upon which they pay heavy amount of money to make it sell. This negative way of business was always have limited customers to buy that property but in web-based business large audience which have large numbers of customers. 5.0 Web Plan Summary Web Presence is matter of life line for us because of that we will expand and come do our business .This also place from where we will generate money from our advertisement which will be made from website 5.1 Website Marketing Strategy Web Presence is matter of life line for us because of that we will expand and come do our business .This also place from where we will generate money from our advertisement which will be made from website 5.2 Development Requirements We will have dynamic website which will help our customers to use our website any time from any place around the globe 6.0 Strategy and Implementation Summary Summarize the organizational strategy for funding and reaching the people it needs to reach. Of the whole range of possible market segments, products and services, and possible sales and marketing activities, which are your main priorities? Avoid making long lists of priorities. More than three or four points makes them more like a to-do list than a strategic focus. 6.1 Competitive Edge Web Based 24/7 Presence Low Profit Margins Open transaction terms Page 7
  • 11. Smart Planners Real Estate 6.2 Marketing Strategy Our market is most importantly for overseas Pakistanis who are based in foreign countries and always have desire to buy properties here in Islamabad we have also kept our focus to people who want hustle free business in properties who are feed up of conventional properties holders which are famous for their "TOPS" 6.3 Sales Strategy Sales Strategy is very simple we just earn 1.5% on a single transaction which is also negotiable on basis of transaction .We don’t have any middle person who earns his/her commission which is our core competency and makes different us from rest. 6.3.1 Sales Forecast We are Expecting minimum amount of expenses at start of our business and later we will decrease this rate. As we know start ups is place where most of money is extracted by business but later it is minimized. Table: Sales Forecast Sales Forecast FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Sales Commerical Plots $348 $540 $600 $700 $660 Housing plots $112 $362 $440 $300 $500 Buldings on rent $89 $133 $150 $200 $250 Total Sales $549 $1,034 $1,190 $1,200 $1,410 Direct Cost of Sales FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Commerical Plots $43 $40 $20 $18 $10 Housing Plots $0 $14 $10 $15 $2 Building & rent $0 $2 $5 $4 $1 Subtotal Direct Cost of Sales $43 $56 $35 $37 $13 Page 8
  • 12. Smart Planners Real Estate 6.4 Milestones Our Aim is to acheive some thing every day this can be a milestone or can be expansion plane.In this regard we have mapped out what we want to acheive after each day. Page 9
  • 13. Smart Planners Real Estate Table: Milestones Milestones Milestone Start Date End Date Budget Manager Department Plan XPANSION 1/10/2012 2/9/2012 $5 Danish Arshad Marketing PLAN 02 1/10/2012 2/9/2012 $6 Imad-ud-din HumanResource Plan MAP 1/10/2012 2/9/2012 $8 Ramiz IT keep OUT 1/10/2012 2/9/2012 $15 Bilal IT Plan 3 1/10/2012 2/9/2012 $9 Abdul Haseeb Department plan 4 1/10/2012 2/9/2012 $10 Zulqarnain Department Department Department Department Department Totals $53 7.0 Management Summary We are five partners which will be working upon this project by them self we are no hiring any one for this purpose Page 10
  • 14. Smart Planners Real Estate 7.1 Personnel Plan If you are operating alone and the success of the company will be highly dependent on your knowledge and abilities, you may also want to include some personal history highlights to explain your education and experience that makes you perfectly suited to anchor your company. If there are weaknesses in your qualifications, indicate how you plan to overcome them or compensate for them. You can attach a complete resume in the Appendix section of your document. Table: Personnel Personnel Plan FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 HRM $65 $76 $20 $50 $10 IT $33 $28 $15 $25 $20 Marketing $17 $15 $20 $30 $25 Total People 34 44 44 44 44 Total Payroll $116 $119 $55 $105 $55 8.0 Financial Plan Financial planning is a critical activity for every business irrespective of its age and size. For new enterprises, the preparation of financial projections is integral to the business planning process. For larger companies, a financial planning form part of annual budgeting and plays an important role in long-term planning, business appraisals, corporate development etc. 8.1 Start-up Funding Venture funding works like gears. A typical startup goes through several rounds of funding, and at each round you want to take just enough money to reach the speed where you can shift into the next gear. Few startups get it quite right. Many are underfunded. A few are overfunded, which is like trying to start driving in third gear. Page 11
  • 15. Smart Planners Real Estate Table: Start-up Funding Start-up Funding Start-up Expenses to Fund $167 Start-up Assets to Fund $250 Total Funding Required $417 Assets Non-cash Assets from Start-up $200 Cash Requirements from Start-up $50 Additional Cash Raised $0 Cash Balance on Starting Date $50 Total Assets $250 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $0 Other Current Liabilities (interest-free) $0 Total Liabilities $0 Capital Planned Investment Owner $0 Investor $0 Additional Investment Requirement $417 Total Planned Investment $417 Loss at Start-up (Start-up Expenses) ($167) Total Capital $250 Total Capital and Liabilities $250 Total Funding $417 8.2 Important Assumptions it would help founders to understand funding better—not just the mechanics of it, but what investors are thinking. I was surprised recently when I realized that all the worst problems we faced in our startup were due not to competitors, but investors. Dealing with competitors was easy by comparison. 8.3 Break-even Analysis Break-even (or break even) is a point where any difference between plus or minus or equivalent changes side. Page 12
  • 16. Smart Planners Real Estate Table: Break-even Analysis Break-even Analysis Monthly Revenue Break-even $21 Assumptions: Average Percent Variable Cost 8% Estimated Monthly Fixed Cost $19 8.4 Projected Profit and Loss Income statement (also referred to as profit and loss statement (P&L), statement of financial performance, earnings statement, operating statement or statement of operationsis a company's financial statement that indicates how the revenue (money received from the sale of products and services before expenses are taken out, also known as the "top line") is transformed into the net income (the result after all revenues and expenses have been accounted for, also known as the "bottom line") Page 13
  • 17. Smart Planners Real Estate Table: Profit and Loss Pro Forma Profit and Loss FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Sales $549 $1,034 $1,190 $1,200 $1,410 Direct Cost of Sales $43 $56 $35 $37 $13 Other Costs of Sales $16 $19 $20 $25 $30 Total Cost of Sales $59 $75 $55 $62 $43 Gross Margin $490 $960 $1,135 $1,138 $1,367 Gross Margin % 89.29% 92.79% 95.38% 94.83% 96.95% Expenses Payroll $116 $119 $55 $105 $55 Marketing/Promotion $51 $57 $20 $30 $22 Depreciation $8 $4 $2 $2 $1 Utilities $28 $26 $20 $20 $20 Other $27 $21 $10 $10 $15 Total Operating Expenses $229 $227 $107 $167 $113 Profit Before Interest and Taxes $261 $733 $1,028 $971 $1,254 EBITDA $269 $737 $1,030 $973 $1,255 Interest Expense $0 $0 $0 $0 $0 Taxes Incurred $78 $220 $308 $291 $376 Net Profit $183 $513 $720 $680 $878 Net Profit/Sales 33.29% 49.58% 60.47% 56.64% 62.26% Page 14
  • 18. Smart Planners Real Estate Page 15
  • 19. Smart Planners Real Estate 8.5 Projected Cash Flow A six-month cash flow budget minimizes the amount of uncertainty involved in the budget. It also predicts future events early enough for you to take corrective action. However, if you're applying for a loan, you may need to create a cash flow budget that extends for several years into the future, as part of the application process. Page 16
  • 20. Smart Planners Real Estate Table: Cash Flow Pro Forma Cash Flow FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Cash Received Cash from Operations Cash Sales $549 $1,034 $1,190 $1,200 $1,410 Subtotal Cash from Operations $549 $1,034 $1,190 $1,200 $1,410 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 $0 $0 New Current Borrowing $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 Sales of Other Current Assets $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $0 Subtotal Cash Received $549 $1,034 $1,190 $1,200 $1,410 Expenditures FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Expenditures from Operations Cash Spending $358 $517 $468 $518 $531 Subtotal Spent on Operations $358 $517 $468 $518 $531 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 Purchase Other Current Assets $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 Subtotal Cash Spent $358 $517 $468 $518 $531 Net Cash Flow $191 $517 $722 $682 $879 Cash Balance $241 $758 $1,479 $2,161 $3,040 Page 17
  • 21. Smart Planners Real Estate 8.6 Projected Balance Sheet A standard company balance sheet has three parts: assets, liabilities and ownership equity. The main categories of assets are usually listed first, and typically in order of liquidity Page 18
  • 22. Smart Planners Real Estate Table: Balance Sheet Pro Forma Balance Sheet FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Assets Current Assets Cash $241 $758 $1,479 $2,161 $3,040 Other Current Assets $50 $50 $50 $50 $50 Total Current Assets $291 $808 $1,529 $2,211 $3,090 Long-term Assets Long-term Assets $150 $150 $150 $150 $150 Accumulated Depreciation $8 $12 $14 $16 $17 Total Long-term Assets $142 $138 $136 $134 $133 Total Assets $433 $946 $1,665 $2,345 $3,223 Liabilities and Capital FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Current Liabilities Current Borrowing $0 $0 $0 $0 $0 Other Current Liabilities $0 $0 $0 $0 $0 Subtotal Current Liabilities $0 $0 $0 $0 $0 Long-term Liabilities $0 $0 $0 $0 $0 Total Liabilities $0 $0 $0 $0 $0 Paid-in Capital $417 $417 $417 $417 $417 Retained Earnings ($167) $16 $529 $1,248 $1,928 Earnings $183 $513 $720 $680 $878 Total Capital $433 $946 $1,665 $2,345 $3,223 Total Liabilities and Capital $433 $946 $1,665 $2,345 $3,223 Net Worth $433 $946 $1,665 $2,345 $3,223 8.7 Business Ratios Ratio Analysis table that is normally linked to this topic. This table includes a collection of standard business ratios you are most likely to need when you submit a plan to a bank or to investors. It is important to backup your business plan with accurate research. If you are writing your plan to obtain funding, it is critical that your financials make sense to bankers and investors. Page 19
  • 23. Smart Planners Real Estate Table: Ratios Ratio Analysis FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Industry Profile Sales Growth 0.00% 88.37% 15.05% 0.84% 17.50% 0.00% Percent of Total Assets Other Current Assets 11.55% 5.29% 3.00% 2.13% 1.55% 100.00% Total Current Assets 67.20% 85.42% 91.84% 94.29% 95.88% 100.00% Long-term Assets 32.80% 14.58% 8.16% 5.71% 4.12% 0.00% Total Assets 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Current Liabilities 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Long-term Liabilities 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Total Liabilities 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Net Worth 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Gross Margin 89.29% 92.79% 95.38% 94.83% 96.95% 0.00% Selling, General & Administrative Expenses 55.99% 43.21% 34.91% 38.19% 34.70% 0.00% Advertising Expenses 9.22% 5.55% 1.68% 2.50% 1.56% 0.00% Profit Before Interest and Taxes 47.56% 70.83% 86.39% 80.92% 88.94% 0.00% Main Ratios Current 0.00 0.00 0.00 0.00 0.00 0.00 Quick 0.00 0.00 0.00 0.00 0.00 0.00 Total Debt to Total Assets 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Pre-tax Return on Net Worth 60.34% 77.47% 61.73% 41.41% 38.91% 0.00% Pre-tax Return on Assets 60.34% 77.47% 61.73% 41.41% 38.91% 0.00% Additional Ratios FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Net Profit Margin 33.29% 49.58% 60.47% 56.64% 62.26% n.a Return on Equity 42.24% 54.23% 43.21% 28.99% 27.24% n.a Activity Ratios Accounts Payable Turnover 0.00 12.03 12.17 12.17 12.17 n.a Total Asset Turnover 1.27 1.09 0.71 0.51 0.44 n.a Debt Ratios Debt to Net Worth 0.00 0.00 0.00 0.00 0.00 n.a Current Liab. to Liab. 0.00 0.00 0.00 0.00 0.00 n.a Liquidity Ratios Net Working Capital $291 $808 $1,529 $2,211 $3,090 n.a Interest Coverage 0.00 0.00 0.00 0.00 0.00 n.a Additional Ratios Assets to Sales 0.79 0.91 1.40 1.95 2.29 n.a Current Debt/Total Assets 0% 0% 0% 0% 0% n.a Acid Test 0.00 0.00 0.00 0.00 0.00 n.a Sales/Net Worth 1.27 1.09 0.71 0.51 0.44 n.a Dividend Payout 0.00 0.00 0.00 0.00 0.00 n.a Page 20
  • 24. Smart Planners Real Estate 8.8 Long-term Plan To earn profit by Maximizing quantity of transactions. Page 21
  • 25. Appendix Table: Sales Forecast Sales Forecast Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Sales Commerical Plots $10 $13 $16 $20 $25 $20 $39 $21 $56 $44 $42 $42 Housing plots $4 $11 $6 $5 $4 $37 $0 $0 $27 $0 $17 $1 Buldings on rent $12 $4 $10 $9 $0 $4 $0 $0 $32 $0 $18 $0 Total Sales $26 $28 $32 $34 $29 $62 $39 $21 $114 $44 $77 $43 Direct Cost of Sales Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Commerical Plots $5 $5 $3 $4 $6 $6 $4 $2 $2 $1 $3 $0 Housing Plots $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Building & rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Direct Cost of Sales $5 $5 $3 $4 $6 $6 $4 $2 $2 $1 $3 $0 Page 1
  • 26. Appendix Table: Personnel Personnel Plan Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct HRM $0 $4 $0 $5 $0 $4 $15 $0 $13 $14 $0 $10 IT $0 $11 $0 $0 $0 $0 $0 $0 $0 $5 $0 $17 Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $17 Total People 37 8 8 7 7 6 6 29 29 29 11 34 Total Payroll $0 $15 $0 $5 $0 $4 $15 $0 $13 $19 $0 $45 Page 2
  • 27. Appendix Table: Profit and Loss Pro Forma Profit and Loss Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Sales $26 $28 $32 $34 $29 $62 $39 $21 $114 $44 $77 $43 Direct Cost of Sales $5 $5 $3 $4 $6 $6 $4 $2 $2 $1 $3 $0 Other Costs of Sales $4 $0 $5 $5 $2 $0 $0 $0 $0 $0 $0 $0 Total Cost of Sales $9 $5 $8 $9 $8 $6 $4 $2 $2 $1 $3 $0 Gross Margin $17 $23 $24 $26 $21 $55 $35 $19 $112 $43 $74 $43 Gross Margin % 65.10% 80.95% 75.14% 75.03% 71.91% 89.47% 89.41% 89.57% 97.94% 96.67% 95.78% 100.00% Expenses Payroll $0 $15 $0 $5 $0 $4 $15 $0 $13 $19 $0 $45 Marketing/Promotion $6 $8 $12 $0 $0 $6 $4 $7 $7 $0 $0 $0 Depreciation $4 $4 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Utilities $0 $11 $0 $16 $0 $0 $0 $0 $0 $0 $0 $0 Other $0 $4 $0 $23 $0 $0 $0 $0 $0 $0 $0 $0 Total Operating Expenses $10 $42 $12 $45 $0 $10 $19 $7 $20 $19 $0 $45 Profit Before Interest and Taxes $7 ($20) $12 ($19) $21 $45 $16 $12 $92 $24 $74 ($1) EBITDA $11 ($16) $12 ($19) $21 $45 $16 $12 $92 $24 $74 ($1) Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Taxes Incurred $2 ($6) $4 ($6) $6 $13 $5 $3 $28 $7 $22 ($0) Net Profit $5 ($14) $8 ($13) $15 $31 $11 $8 $64 $17 $52 ($1) Net Profit/Sales 17.61% -49.14% 25.81% -39.52% 50.34% 51.01% 28.88% 38.83% 56.37% 37.64% 67.04% -1.89% Page 3
  • 28. Appendix Table: Cash Flow Pro Forma Cash Flow Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Cash Received Cash from Operations Cash Sales $26 $28 $32 $34 $29 $62 $39 $21 $114 $44 $77 $43 Subtotal Cash from Operations $26 $28 $32 $34 $29 $62 $39 $21 $114 $44 $77 $43 Additional Cash Received Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received $26 $28 $32 $34 $29 $62 $39 $21 $114 $44 $77 $43 Expenditures Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Expenditures from Operations Cash Spending $17 $38 $24 $48 $14 $30 $28 $13 $50 $28 $25 $44 Subtotal Spent on Operations $17 $38 $24 $48 $14 $30 $28 $13 $50 $28 $25 $44 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $17 $38 $24 $48 $14 $30 $28 $13 $50 $28 $25 $44 Net Cash Flow $9 ($10) $8 ($13) $15 $31 $11 $8 $64 $17 $52 ($1) Cash Balance $59 $49 $57 $44 $58 $90 $101 $109 $174 $190 $242 $241 Page 4
  • 29. Appendix Table: Balance Sheet Pro Forma Balance Sheet Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Assets Starting Balances Current Assets Cash $50 $59 $49 $57 $44 $58 $90 $101 $109 $174 $190 $242 $241 Other Current Assets $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 Total Current Assets $100 $109 $99 $107 $94 $108 $140 $151 $159 $224 $240 $292 $291 Long-term Assets Long-term Assets $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 Accumulated Depreciation $0 $4 $8 $8 $8 $8 $8 $8 $8 $8 $8 $8 $8 Total Long-term Assets $150 $146 $142 $142 $142 $142 $142 $142 $142 $142 $142 $142 $142 Total Assets $250 $255 $241 $249 $236 $250 $282 $293 $301 $365 $382 $434 $433 Liabilities and Capital Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Current Liabilities Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Paid-in Capital $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 Retained Earnings ($167) ($167) ($167) ($167) ($167) ($167) ($167) ($167) ($167) ($167) ($167) ($167) ($167) Earnings $0 $5 ($9) ($1) ($14) $0 $32 $43 $51 $115 $132 $184 $183 Total Capital $250 $255 $241 $249 $236 $250 $282 $293 $301 $365 $382 $434 $433 Total Liabilities and Capital $250 $255 $241 $249 $236 $250 $282 $293 $301 $365 $382 $434 $433 Net Worth $250 $255 $241 $249 $236 $250 $282 $293 $301 $365 $382 $434 $433 Page 5