1. INCREASE
brandvideo shares
between and2006 2013
7,000%
of
consumerSHARE
THEYHAVE
Internet
VIDEO FOUND
Social Media accounts for
customer interaction with brand content.
60of
consumers will
spend at least 2 minutes
watching productvideo
3 in 5
2 out of3
ONLINEVIEWERS
to
watch
videoduration
%
more likely to purchase
www
ONLINE
SHOPPERS
whoviewvideosare
electronic automotive travel online
FOR BRAND
VIDEO
TOP 5 SECTORS365m
views
308m
views
270m
views
222m
views
fashion
In 2013,
of 25-54 years old50%
shared
brand video views
UNTRUE
TRUE
1 MINUTE OF VIDEO = 1.8 MILLION WORDS
based on an old Chinese proverb using
quotation (p=1000)x(30fps)x(60s)
videosareshared
morethantext 12x12x12xbased on a study of Facebook users in 2012
every minute
TWITTERUSERS
share over
You Tube links
MObile divices
of youtube
traffic is from
YouTube 2014
25%
of the world’s
POPULATION
nowcarryDEVICES
with
access to
ONLINE
VIDEOS
everyday...
2014SOCIALVIDEO
BRAND ENGAGEMENT
TuesdaySocial #19
205m
views
howwillsocialvideoengage
yourbrandaudiencesource:http://wallblog.co.uk/2014/03/19/social-videos-impact-on-brand-engagement/