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Official Newsletter of the San Sebastian College-
                                                                  Recoletos, Manila
                                                           St. Thomas of Villanova Library

Library Advisory June-September 2011                                                         June - September 2011




In this issue: Bibliographic Updates on Business Management



                                                  “Seek
                                         Criticism
                                       not Praise”
                                                           -Unknown-
                         Inside this issue:



                           GOALS AND OBJECTIVES                                   2
                           VISION                                                 2

                           MISSION                                                2

                           LIBRARY WISDOM                                         3

                           20 WAYS TO MINIMIZE STREES                             3

                           COLLEGE LIBRARY PERSONNEL                              4

                           EDITORIAL STAFF                                        4
San Sebastian College-Recoletos, Manila
                                ST. THOMAS OF VILLANOVA LIBRARY
                                       GOALS & OBJECTIVES

 A. Administration through total quality and innovative library services.
 B. Build and preserve the collections required according to a rational collection policy.

 C. Foster a productive and collegial work environment in which staff has the flexibility and support to achieve
      their assigned responsibilities.

 D. Organize the collection for effective use.

 E. Promote more efficient use of existing library resources and add new resources to advance and sustain the aca-
      deme's mission.

 F. Provide assistance and instruction on how to locate and use these resources.

 G. Provide facilities and space to accommodate the library's collections and services as well as research and study.

 H. Provide outstanding service to the academe in support of information needs by integrating traditional and digi-
      tal resources and service.

 I. Provide services that support and sustain physical and intellectual access to information resources in fulfillment
      of the present and anticipated needs of students, faculty and staff and, as appropriate, to alumni and the
      broader public.
 J. Support the instructional, research and service goals of the school by sustaining and working collaboratively,
      creatively and efficiently.




                                                      VISION
                    By year 2015 Total State-of-the-Art Library Service and Use.


                                                     MISSION

    1. Adequate collection of library materials from print to electronic media resources.

    2. Adequate electronic teaching equipment. Every classroom must be
         equipped with digitize teaching-learning tools and equipment.

    3. Total digitize security control.

    4. 100% customer satisfied.



Page 2                                                                                       Library Advisory June-September 2011
20 Ways to Practice to
                                                            Minimize our Stress
Librar y Advisor y June-September 2011
                                                                     Linda R. Apa-ap
                     Library Wisdom                                       1.     Be Humble

           “The only sure way to transform                                 2.     Be Simple

                                                                            3.    Be Polite

                 dysfunctional school                          4.     Be Forgiving, Generate
                                                                    Love, Compassion and Har-
                                                                         mony in your life.
                 into effective schools
                                                                       5.        Be Emphatic

      is to build capacity in them—to provide                        6.         Be Considerate

                                                                           7.     Be Caring

               smart, strong leadership,                                  8.      Be Honest

                                                                       9.        Be Generous
      a mission clearly and intensely focused                          10. Be a Learner

                                                         11.        Be ready to admit              mis-
                 on student’s learning,                                       takes

                                                           12. Be Prepared for change
      highly competent committed instructors,
                                                         13. Don’t look down upon oth-
                                                                         ers
             clean lines of responsibility,              14. Don’t gloat over others’ fail-
                                                                         ures.
            adequate financial resources,                      15. Don’t indulge in petty
                                                                          thoughts

   and an environment that foster collaboration,         16. Don’t get irritated over mi-
                                                                     nor things
                           trust,                        17. Don't complicate thoughts

               and continuous learning.”                       18. Don’t expect to much

                                                                    19. Live in the present

                        - Wolk, R.                                          20. LAUGH!!!




                                                Page 3              Library Advisory June-September 2011
St. Thomas of Villanova Library
                                                       St. Thomas of Villanova
    Ground Floor                                           Library Personnel
    Administration Building
    San Sebastian College-Recoletos
    C.M. Recto Ave. Manila                               Ms. Linda R. Apa-ap
    Phone: 734-8931                                       Head, Libraries
    loc 108 Circulation Adviser
    Loc 109 Law Library
    Loc 161 Reader’s Adviser           Ms. Buenafe Juanillas               Ms. Jackelyn L. Lucero
    Loc 162 Instructional Media
    Center                              Circulation Adviser                Librarian, Coll. Of Law
    Loc. 202 Head, Libraries
    Loc. 307 High School Library
                                        Ms. Nena Maranan                     Ms. Wilhelmina Luna
                                        Reader’s Adviser                    Librarian, High School

                                                         Mr. Arnel C. Franco
                                                 Librarian, Instruction Media Center


                                                      We’re on the Web!
                                                      http://library.sscrmnl.edu.ph/


                                                               Library Advisory
                                                         is a quarterly publication of
                                                   San Sebastian College-Recoletos Manila
                                                       St. Thomas of Villanova Library

                                                                Linda R. Apa-ap
                                                                     Editor

                                                                Wilhelmina Luna
                                                        Office and Circulation Manager

                                                             Buenafe A. Juanillas
                                                              Antonina Maranan
                                                              Jackelyn L. Lucero
                                                                Arnel C. Franco
                                                                 Editorial Staff

                                                           Fr. Leander Barrot, OAR
                                                                   Adviser
Library Advisory June-September 2011
1


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                             COPYRIGHT 2008, 2009, 2010, 2011, 2012

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4



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10


Isenberg, D. 2010, How to start an entrepreneurial Revolution: To ignite venture creation and
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11


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Chen, K. K., 2010, Katherine K. Chen; Enabling creative chaos: The organization behind the
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Raffoni, M., 2009, Leaders: frame your messages for maximum impact: Framing helps you focus
employees' attention where you want it focused. Harvand Management Update. vol. 14, no. 1,
January 2009. pp. 7-8.

Heifetz, R., 2009, Leadership in a (permanent) crisis: Practicing adaptive leadership will be the
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Cappelli, P., 2010, Leadership lessons from India: How the best Indian Companies drive
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Field, a., 2009, Leadership that focuses on the customer - really. Harvard Management Update.
vol. 14, no. 7, July 2009. pp. 7-9.
12


Martin, J., 2010, Leadership: the next generation: How to keep your top talent. Harvard
Business Review. May 2010. pp.54-

Erickson, T. J., 2010, Leadership: the next generation: the Leaders we need now. Harvard
Business Review. May 2010. pp.62-

Osterwal, D., 2010, Lean machine. AMACOM, New York, c2010.

Martin, J., 2007, Lean Six Sigma for supply chain management: the 10 step solution process.

Hughes, D., 2009, Liquid leadership.

Hanna, M. t., 2009, Logics of Organization theory: Audiences, Codes, and Ecologies.
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Fernie, J., 2009, Logistics & retail management: emerging issues & new challenges in the retail
supply chain. 3d ed. London: Kogan Press. 2009. 284p.

Craig, N., 2009, Mainstreaming Corporate Responsibility.

Short, J. L., 2010, Making self-regulation more than merely symbolic: the critical role of the legal
environment. Administrative Science Quarterly. vol. 55, no. 3, September 2010. pp. 361-396.

Merton, R., 2009, Making the financial market safe. Harvard Business Review. October 2009.
pp. 82-83.

Shea, G., 2010, Making the most of being mentored: mentors help, mentees do. 2d ed.. Axzo
Press, New York, 2009, 194p.

Macintosh, N. 2010, Management accounting & control systems: an organizational &
sociological approach. 2d ed. John Wiley, New Jersey, c2010, 365p.

Cabrera, Ma. E. 2010, Management Consultancy: principles & engagements. Conanan
Publishing, Manila, c2010, v.p.

Cabrera, Ma. E. 2010, Management Consultancy: principles & engagements. Conanan
Publishing, Manila, c2010, v.p.

Gulati, R., 2010, Management Lessons from the edge. The Academy of Management
Perspectives: formerly the Academy of Management Executive. 2010. vol. 24, no. 2, May 2010.
pp. 25-27.

Kreitner, R., 2009, Management principles. Australia: Wadsworth Cengage Learning. 2009.
431p.
13


Daft, R., 2010, Management. 9th ed. South-Western/Cengage Learning, Australia, c2010, 668p.

Williams, C., 2012, Management. Cengage Learning/ Thomson, Melbourne.

Cabrera, Ma. E., 2010, Managerial Accounting: concepts & applications. Ma. E. B. Cabrera
Publishing, Manila, c2010.

Hilton, R. W., 2008, Managerial accounting: creating value in a dynamic business environment
management. 7th ed. McGraw-Hill, Boston, c2008.

Kaplan, R. S., 2010, Managing alliances with the balanced scorecard: fifty percent of corporate
alliances fail. But you can increase your partnership's odds of success by applying these
techniques. Harvard Business Review. January-February 2010. pp. 114-

Williams, C., 2010, Managing effectively: a multimedia approach. 4th ed. South-
Western/Cengage Learning, Australia, 2010, 560p.

Jackson, S., 2009, Managing Human Resources. 10th ed.

Scott, C., 2010, Managing personal change: stay positive & stay in control. 2d ed. AXZO Pres,
Singapore, c2010, 95p.

Ettlie, J. E. 2006. Managing innovation: new technology, new products, & new services in a
global economy.

Brown, K., 2010, Managing Projects: a team-based approach. McGraw-Hill, New York, c2010.

Kaplan, R. S., 2009, Managing risk in the new world. Harvard Business Review. October 2009.
pp. 68-75.

Coyle, J. J., 2010, Managing supply chains : a logistics approach. 8th ed. South-Western Cengage
Learning, Australia, c2010., 744p.

Groysberg, B., 2010, Managing yourself: Five ways to bungle a job change: research shows that
even very seasoned executives frequently make unfortunate and ill-considered career moves.
Harvard Business Review. January-February 2010. pp. 137-

Clouse, M. A., 2009, Managing yourself: three keys to getting an overseas assignment right.
Harvard Business Review. October 2009. pp. 115-120.

Piskorski, M. J., 2010, Mapping the social Internet. Harvard Business Review. July-August 2010.
pp.32-

Bishop, T. 2009, Mapping your fraud risks. Harvard Business Review. October 2009. pp. 76-77.
14


Bearden, W., 2007, Marketing : Principles & perspectives. 5th ed. John Wiley, NJ.

Dahlen, M., 2010, Marketing communications: a brand narrative approach. WILEY: London,
c2010.

Hiam, A., 2009, Marketing kit for dummies. John Wiley, NJ.

Marshall, G., 2010, Marketing management. Boston: McGraw-Hill. c2010.

Kotler, P., 2009, Marketing management: An Asian perspective. 5th ed. Prentice-Hall, London,
2009.

Mullins, J. W. 2010, Marketing management: a strategic decision-making approach New York:
McGraw-Hill. c2010.

Aaker, D., 2011, Marketing research. 10th ed. John Wiley, New Jersey, c2011, 301p.

Pride, W., 2010, Marketing. 15th ed. South-Western Cengage Learning, Australia, c2010. 605p.

Saxena, R., 2009, Marketing management. 4th ed. McGraw-Hill, New York, 2009, 888p.

Cachon, G., 2009, Matching supply with demand: an introduction to operations management.
McGraw-Hill, NY.

Kristie, J., 2010, May this "India Way" Paper be a change agent. The Academy of Management
Perspectives: formerly the Academy of Management Executive. 2010. vol. 24, no. 2, May 2010.
pp. 28-30.

Haynes, M., 2010, Meeting skills for leaders: make meetings more productive. 4th ed. Axzo
Press, New York, 2009, 104p.

Shea, G., 2010, Mentoring: make it a mutually rewarding experience. 4th ed. AXZO Pres,
Singapore, c2010, 195p.

Kanter, R., 2009, Mergers that stick. Harvard Business Review. October 2009. pp. 121-129.

Blackwell, D., 2010, Modern financial markets: prices, yields, & risk analysis. John Wiley, New
Jersey, c2010, 763p.

Domingo, W., 2010, Module in industrial security management (LEA 2). Manila: Mindshapers.
c2010.

Rose, P. S., 2006, Money & Capital Markets. Financial Institutions & Instruments in a global
marketplace. 9th ed. McGraw-Hill, New York, 2006. 777p.
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Cecchetti, S., 2006, Money, banking & financial markets. McGraw-Hill, New York, c2006.

Ross, J., 2009, Monitor & manage your stress level for top performance: some stress can drive
you to perform better. But too much can get the better of you. Harvand Management Update.
vol. 14, no. 4, April 2009. pp. 8-10.

Shandler, D., 2009, Motivating the millennial knowledge worker: help today's workforce
succeed in today's economy. Axzo Press, New York, 2009, 104p.

Ross, C., 2010, Negotiation: Independent diplomacy: why pretend that only nation states shape
international affairs?. Harvard Business Review. January-February 2010. pp. 55-56.

Crawford, M., 2008, New Products Management. 8th ed. Boston: McGraw-Hill/Higher
Education. c2008.

Longo, E. L., 2010, Nexus Work: Brokerage on creative projects. Administrative Science
Quarterly. vol. 55, no. 1, March 2010. pp.47-81.

Morse, G., 2009, On the horizon: six sources of limitless energy?. Harvard Business Review.
September 2009. pp. 66-67.

Lagerwerf, L., 2008, Openness in metaphorical & straightforward advertisements: appreciation
effects. The Journal of Advertising. vol. 37, no. 2, 2008. pp. 19-

Jacobs, F., 2010, Operations & Supply management: the core. 2d ed. McGraw-Hill, New York,
c2010.

Heizer, J., 2008, Operations management.

Meredith, J., 2011, Operations management. 4th ed. International Student Version. London:
John Wiley & Sons. c2011

Reid, R. 2010, Operations management: an integrated approach. 4th ed. International Student
Version. London: John Wiley & sons. c2010.

Finch, B. J., 2008, Operations now: supply chain profitability & performance. 3d ed. McGraw-
Hill, boston.

McShane, S. L. 2007, Organizational behavior.

Schermerhorn, J., 2011, Organizational Behavior. 11th ed. International Student Version.
London: John Wiley & Sons. c2011
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Newstrom, J. W. 2007, Organizational behavior: Human behavior at work. 12th ed. New York:
McGraw-Hill. c2007.

Kinicki, A., 2008, Organizational behavior: Key concepts, skills & best practices.

Jenster, P., 2010, Outsourcing - insourcing: can vendors make money from the new relationship
opportunities. John Wiley, New Jersey, c2010.

Berrone, P., 2010, Ownership structure & corporate responses to instutional pressures: Do
family-controlled firms pollute less?. Administrative Science Quarterly. vol. 55, no. 1, March
2010. pp.82-113.

Moyer, D., 2009, Panel discussion: Fortitue or folly?. Harvard Business Review. September
2009. pp. 124-

Jensen, B., 2010, People management: hacking work: learn to love the rule breakers. Harvard
Business Review. January-February 2010. pp. 53-54.

Margulus, L. S., 2005, Performance appraisals made easy: tools for evaluating teachers &
support staff.

Addison, R., 2009, Performance architecture: the art & science of improving organizations.

Koopmans, M., 2009, Personal leadership. Thema Publisher of Schouten Global, New Jersey, c
2009., 195p.

Cook, M., 2009, Personnel selection: adding value through people. 5th ed.

Buchanan, D., 2008, Power, Politics & change organizational change winning the turf game.
SAGE, London.

Carney, D., 2010, Powerful people are better liars. Harvard Business Review. May 2010. pp.32-

Goldenberg, J., 2008, Practitioner & customer views of advertising creativity. The Journal of
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Doctorow. Harvard Business Review. JUly-August, 2009. pp. 37-139

Mandel, S., 2009, Presentation skills: captivate & educate your audience. 4th ed. Axzo Press,
New York, 2009, 104p.

Blythe, J., 2010, Principles & practice of marketing. 2d ed. South-Western Cengage Learning,
Australia, c2010., 744p.
17


Snell, S., 2010, Principles of Human Resource Management. 15th ed. South-western/Cengage,
Australia, c2010, 821p.

Czinkota, M. R., 2010, Principles of international marketing. 9th ed. South-Western Cengage
Learning, Australia, c2010, 436p.

Kreitner, R., 2009, Principles of management. 11th ed. Australia: South-Western / Cengage
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Kotler, P., 2009, Principles of marketing: a Global perspective. London: Prentice-Hall. c2009.

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ed. London: Wiley International Institute for Learning, Inc. c2010.

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Project management: get from the idea to implementation successfully. 4th ed. Axzo Press,
New York, 2009, 104p.

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Yaveroglu, I. 2008, Consumer responses toward sexual & nonsexual appeals: the influence of
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57-

Yaveroglu, I., 2008, Advertising repetition & placement issues in on-line environments. The
Journal of Advertising. vol. 37, no. 2, 2008. pp. 31-

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2011 2nd issue

  • 1. Official Newsletter of the San Sebastian College- Recoletos, Manila St. Thomas of Villanova Library Library Advisory June-September 2011 June - September 2011 In this issue: Bibliographic Updates on Business Management “Seek Criticism not Praise” -Unknown- Inside this issue: GOALS AND OBJECTIVES 2 VISION 2 MISSION 2 LIBRARY WISDOM 3 20 WAYS TO MINIMIZE STREES 3 COLLEGE LIBRARY PERSONNEL 4 EDITORIAL STAFF 4
  • 2. San Sebastian College-Recoletos, Manila ST. THOMAS OF VILLANOVA LIBRARY GOALS & OBJECTIVES A. Administration through total quality and innovative library services. B. Build and preserve the collections required according to a rational collection policy. C. Foster a productive and collegial work environment in which staff has the flexibility and support to achieve their assigned responsibilities. D. Organize the collection for effective use. E. Promote more efficient use of existing library resources and add new resources to advance and sustain the aca- deme's mission. F. Provide assistance and instruction on how to locate and use these resources. G. Provide facilities and space to accommodate the library's collections and services as well as research and study. H. Provide outstanding service to the academe in support of information needs by integrating traditional and digi- tal resources and service. I. Provide services that support and sustain physical and intellectual access to information resources in fulfillment of the present and anticipated needs of students, faculty and staff and, as appropriate, to alumni and the broader public. J. Support the instructional, research and service goals of the school by sustaining and working collaboratively, creatively and efficiently. VISION By year 2015 Total State-of-the-Art Library Service and Use. MISSION 1. Adequate collection of library materials from print to electronic media resources. 2. Adequate electronic teaching equipment. Every classroom must be equipped with digitize teaching-learning tools and equipment. 3. Total digitize security control. 4. 100% customer satisfied. Page 2 Library Advisory June-September 2011
  • 3. 20 Ways to Practice to Minimize our Stress Librar y Advisor y June-September 2011 Linda R. Apa-ap Library Wisdom 1. Be Humble “The only sure way to transform 2. Be Simple 3. Be Polite dysfunctional school 4. Be Forgiving, Generate Love, Compassion and Har- mony in your life. into effective schools 5. Be Emphatic is to build capacity in them—to provide 6. Be Considerate 7. Be Caring smart, strong leadership, 8. Be Honest 9. Be Generous a mission clearly and intensely focused 10. Be a Learner 11. Be ready to admit mis- on student’s learning, takes 12. Be Prepared for change highly competent committed instructors, 13. Don’t look down upon oth- ers clean lines of responsibility, 14. Don’t gloat over others’ fail- ures. adequate financial resources, 15. Don’t indulge in petty thoughts and an environment that foster collaboration, 16. Don’t get irritated over mi- nor things trust, 17. Don't complicate thoughts and continuous learning.” 18. Don’t expect to much 19. Live in the present - Wolk, R. 20. LAUGH!!! Page 3 Library Advisory June-September 2011
  • 4. St. Thomas of Villanova Library St. Thomas of Villanova Ground Floor Library Personnel Administration Building San Sebastian College-Recoletos C.M. Recto Ave. Manila Ms. Linda R. Apa-ap Phone: 734-8931 Head, Libraries loc 108 Circulation Adviser Loc 109 Law Library Loc 161 Reader’s Adviser Ms. Buenafe Juanillas Ms. Jackelyn L. Lucero Loc 162 Instructional Media Center Circulation Adviser Librarian, Coll. Of Law Loc. 202 Head, Libraries Loc. 307 High School Library Ms. Nena Maranan Ms. Wilhelmina Luna Reader’s Adviser Librarian, High School Mr. Arnel C. Franco Librarian, Instruction Media Center We’re on the Web! http://library.sscrmnl.edu.ph/ Library Advisory is a quarterly publication of San Sebastian College-Recoletos Manila St. Thomas of Villanova Library Linda R. Apa-ap Editor Wilhelmina Luna Office and Circulation Manager Buenafe A. Juanillas Antonina Maranan Jackelyn L. Lucero Arnel C. Franco Editorial Staff Fr. Leander Barrot, OAR Adviser Library Advisory June-September 2011
  • 5. 1 REFERENCES FOR BUSINESS ADMINISTRATION COPYRIGHT 2008, 2009, 2010, 2011, 2012 Koester, E., 2011, Green entrepreneur handbook: the guide to building and growing a green and clean business. CRC Press/Taylor & Francis Group, London. Jordan, B. D., 2012, Fundamentals of Investments: valuation and management. 6 th ed. Mcgraw-Hill, New York. Ao-Jucutan, M., 2009, 101 consumer bheavior. Pasig City: Anvil Publishing. c2009. Bohn, J., 2010, Active Credit portfolio management in practice. John Wiley, New Jersey, c2010, 763p. Bozek, P., 2010, 50 one-minute tips for better communication: speak, write & present more effectively. 3d ed. AXZO Pres, Singapore, c2010, 195p. Conlow, R., 2009, Achieving supervisory excellence: be the leader your people need. Axzo Press, New York, 2009, 194p. Hekman, D., 2010, An Examination of whether & how racial & gender biases influence customer satisfaction. The Academy of Management Journal, vol. 53, no. 2, April 2010, pp. 238- 264. Charan, R., 2009, "Head in, hands on": Ram Charan on how to lead right now. Harvand Management Update. vol. 14, no. 3, March 2009. pp. 1-4. Falcone, P., 2009, 101 tough conversations to have with employees: a manager's guide to addressing performance, conduct, & discipline challenges. Hanneberg, L., 2010, 10 Steps to be a Successful manager. ASTD Publications, New Jersey, c2010. Miles, R., 2010, Accelerating corporate transformations (don't lose your nerve!): Six mistakes that can derail your company's attempts to change. Harvard Business Review. January-February 2010. pp. 67-75. Prichard, C., 2007, 101 strategies for recruiting success: where, when, & how to find the right people every time. Desjardins, J., 2009, An Introduction to business ethics. 3d ed. Kim, J., 2008, Antecedents of true brand loyalty. The Journal of Advertising. vol. 37, no. 2, 2008. pp. 99-
  • 6. 2 Katz, H., 2008, An Introduction to Collective Bargaining & Industrial Relations. 4th ed. Krattenmaker, T., 2009, Appraising employee performance in a downsized organization. Harvand Management Update. vol. 14, no. 5, May 2009. pp. 7-9. Ryans, A., 2008, Beating low cost competition: How premium brands can respond to cut price rivals. Conlow, R., 2009, Becoming a successful supervisor: develop essential people skills. Axzo Press, New York, 2009, 94p. Sull, D., 2010, Are you ready to rebound? Seven questions to ask. Harvard Business Review. March 2010. pp. 70-78. Moyer, D., 2009, Approach avoidance. Harvard Business Review. October 2009. pp. 144- Tiongco, M., 2007, Be an entrepreneur: create jobs for the people & help build the nation: think business for lifetime financial security: an advocacy of Henry Sy. Manila: Executive Development Academy. Heifetz, R., Becoming an Adaptive leader: see your self as a system. Harvard Management Update. vol. 14, no. 5, May 2009. pp. 1-5. Ackert, L., 2010, Behavior Finance: psychology, decision-making & markets. South-Western Cengage Learning, Australia, c2010. Ready, D. A. Are you a high potential?: Three C' for CEOs and HR Professionals Harvard Business Review. June 2010. pp.78- Sull, D., 2010, Are your ready to rebound?: In the new world of irreducible uncertainty, companies need agility - the capability to consistently spot & execute on favorable openings before rivals do. Seven questions that will help you gauge your company's fitness. Harvard Business Review. March 2010. pp. 70-75. Brock, S., 2009, Better business writing: become a more powerful communicator. 5th ed. Axzo Press, New York, 2009, 94p. Eyring, M., 2010, Beating the odds when you launch a new venture: smart entrepreneurs aren't cowboys-they're methodical managers of risk. Harvard Business Review. May 2010. pp.92- Brock, S., 2009, Better business writing: become a more powerful communicator. 5th ed. Axzo Press, New York, 2009, 94p.
  • 7. 3 Kirn, W., 2005, Blue Ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business Review. 403p. c2005. Kanter, R., 2010, Block-by-Blockbuster innovation: Blockbuster products don't spring to life or work in the marketplace without incremental change. Harvard Business Review. May 2010. pp.38- Adner, R., 2010, Bold Retreat: a new strategy for old technologies: When a new technology emerges, incumbents frequently try - unsuccessfully - to either leap to it or defeat it. Harvard Business Review. March 2010. pp. 76-80. Ferrell, O., 2010, Business ethics: ethical decision making & cases. 7th ed. South-Western, London, c2010. 514p. Morgan, R., 2010, Calming upset customers: stay in control in any situation. 4th ed. AXZO Pres, Singapore, c2010, 195p. DuPont, M., 2009, Business etiquette & professionalism: conduct yourself with confidence. 3d ed. Axzo Press, New York, 2009, 104p. Rau, A., 2010, Can technology really save us from climate change?. Harvard Business Review. January-February 2010. pp. 21-23. Vermeulen, F., 2010, Change for Change's sake: even successful corporations have to shake things up to stay ahead of the competition Harvard Business Review. June 2010. pp.71- HBR, 2006, Classic Drucker: Essential Wisdom of Peter Drucker from the pages of Harvard Business Review. Harvard Business Review, New York, c2006. 221p. Decker, b., 2010, Communication skills for leaders: delivering a clear & consistent message. 4th ed. AXZO Pres, Singapore, c2010, 195p. Hawkins, P., 2007, Coaching, mentoring & organizational consultancy: supervision & development. Bobadilla, A., 2010, Comprehensive Reviewer in Management Advisory Services. A. D. Bobadilla, Manila, c2010. 727p. Hoyer, W., 2010, Consumer behavior. 5th ed. South-Western Cengage, Australia, c2010, 630p. Filatotchev, I., 2010, Corporate Governance & executive remuneration: A contingency framework. The Academy of Management Perspectives: formerly the Academy of Management Executive. 2010. vol. 24, no. 1, February 2010. pp. 20-33. Kurtz, D., 2010, Contemporary business. 13th ed. John Wiley, New Jersey, c2010, 230p.
  • 8. 4 Merna, T., 2010, Corporate risk management. 2d ed. WILEY, New Jersey, c2010. Hilton, R., 2006, Cost management: strategies for business decisions. 3d ed. Bill, C., 2009, Creating value in an economic crisis. Harvard Business Review. September 2009. pp. 70-71. Stewart, D., 2008, Creative & Effective advertising: Balancing Spontaneity & Discipline. The Journal of Advertising. vol. 37, no. 4, 2008. pp. 135- Devlin, E., 2007, Crisis management planning & execution. Goldenberg, J., 2008, Creativity via cartoon spokespeople in print ads. The Journal of Advertising. vol. 37, no. 4, 2008. pp. 75- Goldenberg, J., 2008, Creativity & memory effects. The Journal of Advertising. vol. 37, no. 4, 2008. pp. 85- Feldman, D., 2009, Critical thinking: make strategic decision with confidence. 2d ed. Axzo Press, New York, 2009, 104p. Tadajewski, M., 2008, Critical marketing: contemporary issues in marketing. London: John wiley & Sons. c2008. Meyer, E. 2010, Culture: China myths, China facts. Harvard Business Review. January-February 2010. pp. 24-27. Hemp, P., 2009, Death by Information overload. Harvard Business Review. September 2009. pp. 82-89. Huang, Y., 2010, Debating China's economic growth: the Beijing consensus or the Washington Consensus. The Academy of Management Perspectives: formerly the Academy of Management Executive. 2010. vol. 24, no. 2, May 2010. pp. 31-47. Stewart, D. W. Defining the necessary components of creative, effective ads. The Journal of Advertising. vol. 37, no. 4, 2008. pp. 139- Chan, J., 2010, Delivering Training workshops: Pfeiffer Essential Guides to Training Basics. London: Pfieffer. c2010. Chan, J., 2010, Designing & developing training programs. Pfeiffer Essential Guides to Training Basics. London: Pfieffer. c2010.
  • 9. 5 Sasser, S., 2008, Desperately seeking advertising creativity. The Journal of Advertising. vol. 37, no. 2, 2008. pp. 5- Field, A., 2009, Diagnosing & fixing dysfunctional teams: three interrelated issues cause most team dysfunction. Harvard Management Update. vol. 14, no. 3, March 2009. pp. 4-6. Carter, B., 2010,Digital marketing for dummies. John Wiley & Sons, New York. Guterman, J., 2009, don’t let layoffs ruin customer service. Harvand Management Update. vol. 14, no. 3, March 2009. pp. 7-9. Hemp, P., 2009, Are you having trouble keeping your operations focused?. Harvard Business Review. September 2009. pp. 90-95. Moyles, J., 2006, Effective leadership. Achua, C., 2010, Effective leadership. 4th ed. Australia: South-Western / Cengage Learning. c2010. Martin, B. A., 2008, Effects of susceptibility to normative influence & type of testimonial on attitudes toward print advertising. The Journal of Advertising. vol. 37, no. 1, 2008. pp. 29- Clements, J. P., 2009, Effective Project management. 4th ed. South-Western Cengage Learning, Australia, c2009. Wysocki, r. K. 2009, Effective Project Management: traditional, agile, extreme. 5th ed. Amabile, T. M., 2010, Energy alternatives: a market solution for achieving "green". Harvard Business Review. January-February 2010. pp. 50-57. Heath, R., 2005, Encyclopedia of Public Relations. vol. 1 & 2. London: SAGE Publications. c2005. Down, S., 2010, Enterprise, entrepreneurship and small business. SAGE, London, 234p. c2010. Garttner, W., 2010, Enterprise. South-Western/Cengage Learning, Australia, 2010, 566p. Schaper, M., 2010, Entrepreneurship & small business. 2d Pacific Rim ed. London: John Wiley & Sons. c2010 Hisrich, R., 2008, Entrepreneurship. 7th ed. McGraw-Hill, New York, 2008. Burtonshaw, G., 2010, Essential tools for operations management: tools, models & approaches for managers & consultants. London: John Wiley & Sons. c2010.
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