Thailand ICT Review 2014

1. Thailand ICT
Review 2014
Assoc. Prof. Dr. Thanachart Numnonda
Executive Director
IMC Institute
6 February 2015

2. Agenda
Internet Usage
Mobile & Broadband Subcribers
ICT Market in Thailand
E-Commerce
ICT Opportunities in Thailand

3. Population: 67.01 million
GDP: $387.25 Billion
GDP per Capita $3,437.84
GDP per Capita PPP :
$13,931.81
GDP Annual Growth Rate
0.40%
Labor force 38.38 Million
Unemployment rate 1.15%
Thailand Overview [2014]
Source :http://www.tradingeconomics.com/thailand/gdp

4. Internet Usage

5. Internet Usage in Thailand
Internet Users : 26.15 million,
penetration 39.0% [NECTEC, Oct 2014]
Internet Broadband 5.49 million users
penetration 27.36% per household
[NBTC, Jan 2015]
Fixed Line subscriber 5.69 million users
Metropolitan 2.97 million users, Provincial Area
2.72 million users [NBTC, Jan 2015]

6. Social Networks Population
in Thailand 2014
28 Million 33 Million 1.5 Million 1.6 Billion
Views
Source : Mindshare, NTEC, Nielsen, DAAT, Google, FB

7. Facebook users by grography
Source : Zocizl Rank 2014

8. Top 10 websites in Thailand
Google Thailand
Facebook
YouTube
Google
Yahoo
Pantip.com
Blogspot
Sanook.com
Adcash.com
Live.com
Source :Alexa, November 2014

9. Mobile & Broadband
Subscribers

10. Mobile Subscribers Q4 2014
Total 97,680,775
Marketshare
Source :NTBC, Jan 2015

11. Mobile Subscribers Trend
Source :NTBC, Sep 2014

12. Internet Broadband Trend
Source :NTBC, Sep 2014

13. Internet Bandwidth
Source :NTBC, Sep 2014

14. International Internet Gateway
Marketshare
Source :NTBC, Sep 2014
TRUE International Gateway

15. Mobile Phone Shipment in Thailand
9.67 million smartphone sold in
Thailand of the total 23.24 million
units in 2013. [IDC]
Android is the leader smartphone Osin
Thailand in 2013 with 73% marketshare
followed by iOS with 19% [Yozzo Co.,ltd]

16. 16
Thailand Mobile Handset Marketshare
Not include
shipment by
mobile operators
Source : Business+, Sep 2013

17. 17
Total 3G Subscribers Q3 2014
77.5 Million Users
19.7 Million 3G users
out of 27.8 million
subscibers
Source : Yozzo Co.,ltd
19.1 Million 3G users
out of 23.4 million
subscibers
38.7 Million 3G users
out of 43.79 million
subscibers

18. ICT Market
In
Thailand

19. 19
Thailand ICT Market 2013
626,942 million Baht
Source: NSTDA,NBTC, TDRI, SIPA

20. Computer Hardware Market Trend
Source: NSTDA,NBTC; Apr 2014

21. Computer Hardware Market
Source: NSTDA,NBTC; Apr 2014

22. Devices Shipment Shipment in Thailand
Devices sold in 2012; Desktop-PC
0.96 million, Notebook 1.88 million,
Tablet 1.4 million
In 2013; 0.95 million desktops, 1.63
million notebooks and 2 million
Tablets expected to be shipped
Source: NSTDA, NBTC; Apr 2014

23. Source: NBTC; Jan 2014
Communications Equipment 2013

24. 24
Mobile Market in Thailand
Source: NBTC; Jan 2014

25. Communication Services 2013
Source: NBTC; Jan 2014

26. Mobile Services
Source: NBTC; Jan 2014

27. Internet Services
Source: NBTC; Jan 2014

28. Software Market in Thailand
Source: TDRI, SIPA; July 2014
Import
Local production
For domestic consumption Export
Total Market Baht
Production Baht

29. Software Production in Thailand
Source: TDRI, SIPA; July 2014

30. Exported Software
Source: TDRI, SIPA; July 2014

31. Source: TDRI, SIPA; July 2014
Software Industry Manpower 2013

32. Software Industry Manpower
Source: TDRI, SIPA; Nov 2013
2012
Othe
rs
2013

33. IT Salary Guide 2015
Source: Adecco Dec 2014

34. IT Salary Guide 2015
Source: Adecco Dec 2014

35. IT Salary Guide 2015
Source: Adecco Dec 2014

36. IT Salary Guide 2015
Source: Adecco Dec 2014

37. IT Salary Guide 2015
Source: Adecco Dec 2014

38. E-Commerce

39. e-Commerce in Thailand
E-Commerce market in Thailand was estimated at 744
billion baht. [NSO]
Business-to-business (79.8%), business-to-customer
(19.3%) and business-to-government (1%) sectors.
E-Commerce usage in Thailand in 2011-2012 is
estimated to be at 67% and M-Commerce is at 37%: One
of the top growing country in Asia [MasterCard]
E-commerce market in Thailand is forecast to top
1 trillion baht in 2016 [BangkokPost; Dec 2014]

41. 41
Asia Retail Market

42. 42
Asia E-Commerce Market

43. 43

44. Internet/Mobile Banking in Thailand
Source : Bank of Thailand; Sep 2014
Internet Banking
- 8,943,950 accounts
- Amount of transactions 1,705 billion baht
Mobile Banking
- 3,711,382 accounts
- Amount of transactions 129 billion baht

45. Volume of payment
Source : Bank of Thailand; Sep 2014

46. Number of plastic cards: Nov 2014
Source : Bank of Thailand; Nov 2014

47. ICT Opportunities
In Thailand

48. Opportunity in Thailand
●
Government Digital Economy Policy
●
Thailand is a gateway to CLMV, emerging market
and more investment on ICT infrastructure.
●
ICT spending increases in several industries,
especially Telco, Bankinganf Government
●
Opportunity for investors on Thai start-up
companies.

49. 49

50. 50
Source : The Nation; Nov 2014

51. 51
Digital Economy 8 Draft Bills
Source : Bangkok Post; 7 Jan 2015

52. Digital Economy Policy
Renaming of the ICT Ministry to the Digital Economy
and Society Ministry
The Software Industry Promotion Agency (Sipa) will be
renamed the Digital Economy Promotion Agency
Develop telecommunication infrastructure and networks,
in the form of the “National Broadband Backbone”
Plan for 4G spectrum auctions in August 2015.
Plan to establish a large “Data Center” to collect all types
of information and provide public services. .

53. 53

54. Increasing number of
3G users and
Tablets/Smartphone sales.
Internet banking and mobile
banking will be on high
demand.
Government Digital
Economy policy
booth IT budget

55. E-commerce market in Thailand is
forecast to top
1 trillion baht in 2016
Online consumerization
Social media marketing
Personal cloud
Retail will go more online.
More investment on ICT.

56. Start-up Software CompaniesInvestors interested in Thai startups
Source : Thai Startup Year in Review 2014; Thumpsup

57. Start-up Software CompaniesStart-up Software CompaniesStart-up Software CompaniesThai startups: Example

58. 58
www.facebook.com/imcinstitute

59. 59
Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.slideshare.net/imcinstitute