SlideShare una empresa de Scribd logo
1 de 7
Descargar para leer sin conexión
Is Mani Pedi
Selling Dead?
Jim Nichols
VP, Marketing
From the dawn of time…
Performance
The Challenger Sale

Relationship Seller

Hard Worker

Reactive Problem Solver
Challenger Seller

Lone Wolf
EXAMPLE

Our cross-device training process
 Multiday trainings on the ins and outs

 4 tech learning sessions
 Regional- and vertical- specific training

 Our experts on a 600 meeting blitz over 3 weeks
 28 industry events – including online events with 3rd party researchers
 Research instead of schwag
“You don’t close those people
over a mani pedi or a cocktail.”
 Get past the stereotypes!

 Recruit and reward a different kind of person – a challenger!
 Recognize that our clients are now skeptical for a reason!
 Solve the business problem, not the chipped lacquer problem!

Más contenido relacionado

Similar a Is Mani Pedi Selling Dead?

CitySpark Seminar - Validating your market
CitySpark Seminar - Validating your marketCitySpark Seminar - Validating your market
CitySpark Seminar - Validating your market
CityStarters
 
Copywriting and Salesmanship: Partners in Profitability
Copywriting and Salesmanship: Partners in ProfitabilityCopywriting and Salesmanship: Partners in Profitability
Copywriting and Salesmanship: Partners in Profitability
Vivastream
 
Marketing manager-survival-skills-mms-final
Marketing manager-survival-skills-mms-finalMarketing manager-survival-skills-mms-final
Marketing manager-survival-skills-mms-final
Armina Stepan
 
Social Selling Proposal Final
Social Selling Proposal FinalSocial Selling Proposal Final
Social Selling Proposal Final
Tim Keelan
 

Similar a Is Mani Pedi Selling Dead? (20)

How to Build a Startup Workshop - UCD IA Springboard - Nov 2015
How to Build a Startup Workshop - UCD IA Springboard - Nov 2015How to Build a Startup Workshop - UCD IA Springboard - Nov 2015
How to Build a Startup Workshop - UCD IA Springboard - Nov 2015
 
CitySpark Seminar - Validating your market
CitySpark Seminar - Validating your marketCitySpark Seminar - Validating your market
CitySpark Seminar - Validating your market
 
Copywriting and Salesmanship: Partners in Profitability
Copywriting and Salesmanship: Partners in ProfitabilityCopywriting and Salesmanship: Partners in Profitability
Copywriting and Salesmanship: Partners in Profitability
 
Sales Operations for Early Stage Companies
Sales Operations for Early Stage CompaniesSales Operations for Early Stage Companies
Sales Operations for Early Stage Companies
 
Capabilities 8 2 10
Capabilities 8 2 10Capabilities 8 2 10
Capabilities 8 2 10
 
How to build a startup SLASSSCOM Talk Aug 2015
How to build a startup SLASSSCOM Talk Aug 2015How to build a startup SLASSSCOM Talk Aug 2015
How to build a startup SLASSSCOM Talk Aug 2015
 
Security social selling e book2
Security social selling e book2Security social selling e book2
Security social selling e book2
 
B2B Sales and Marketing - By Innoopolis
B2B Sales and Marketing - By InnoopolisB2B Sales and Marketing - By Innoopolis
B2B Sales and Marketing - By Innoopolis
 
Hacking for Recovery syllabus
Hacking for Recovery syllabusHacking for Recovery syllabus
Hacking for Recovery syllabus
 
Value Proposition Workshop
Value Proposition Workshop Value Proposition Workshop
Value Proposition Workshop
 
Marketing manager-survival-skills-mms-final
Marketing manager-survival-skills-mms-finalMarketing manager-survival-skills-mms-final
Marketing manager-survival-skills-mms-final
 
Design Thinking & Entrepreneurship
Design Thinking & EntrepreneurshipDesign Thinking & Entrepreneurship
Design Thinking & Entrepreneurship
 
Nick Westergaard Speaking Overview 2020
Nick Westergaard Speaking Overview 2020Nick Westergaard Speaking Overview 2020
Nick Westergaard Speaking Overview 2020
 
Mindset reset final
Mindset reset finalMindset reset final
Mindset reset final
 
The Marketing Corner (Webinar)
The Marketing Corner (Webinar)The Marketing Corner (Webinar)
The Marketing Corner (Webinar)
 
How To Create An Irresistible Lead Magnet
How To Create An Irresistible Lead MagnetHow To Create An Irresistible Lead Magnet
How To Create An Irresistible Lead Magnet
 
BMI and VP Design Propel April 2016
BMI and VP Design Propel April 2016BMI and VP Design Propel April 2016
BMI and VP Design Propel April 2016
 
Overview of BGU Class: Marketing Your Small Business
Overview of BGU Class: Marketing Your Small BusinessOverview of BGU Class: Marketing Your Small Business
Overview of BGU Class: Marketing Your Small Business
 
Chap 9 reporting
Chap 9 reportingChap 9 reporting
Chap 9 reporting
 
Social Selling Proposal Final
Social Selling Proposal FinalSocial Selling Proposal Final
Social Selling Proposal Final
 

Más de iMedia Connection

Más de iMedia Connection (20)

How to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven CreativeHow to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven Creative
 
Welcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGMWelcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGM
 
Integrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNAIntegrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNA
 
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceKeynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
 
Keynote: Using Data to Tell Stories
Keynote: Using Data to Tell StoriesKeynote: Using Data to Tell Stories
Keynote: Using Data to Tell Stories
 
Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers
 
Keynote: The New Workforce
Keynote: The New WorkforceKeynote: The New Workforce
Keynote: The New Workforce
 
Follow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceFollow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New Workforce
 
Failures in Research & Development
Failures in Research & DevelopmentFailures in Research & Development
Failures in Research & Development
 
The Story of People & their Technology
The Story of People & their TechnologyThe Story of People & their Technology
The Story of People & their Technology
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit Host
 
The Future of Advertising in the IoT
The Future of Advertising in the IoTThe Future of Advertising in the IoT
The Future of Advertising in the IoT
 
Intro: The State of Ad Tech
Intro: The State of Ad TechIntro: The State of Ad Tech
Intro: The State of Ad Tech
 
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
 
Welcome by Summit Host
Welcome by Summit HostWelcome by Summit Host
Welcome by Summit Host
 
Closing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptionClosing Discussion: Designing for Disruption
Closing Discussion: Designing for Disruption
 
Creativity in a Programmatic World
Creativity in a Programmatic WorldCreativity in a Programmatic World
Creativity in a Programmatic World
 
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...
 
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
 
Timely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyTimely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling Frequency
 

Último

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Último (20)

FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 

Is Mani Pedi Selling Dead?

  • 1. Is Mani Pedi Selling Dead? Jim Nichols VP, Marketing
  • 2. From the dawn of time…
  • 4. The Challenger Sale Relationship Seller Hard Worker Reactive Problem Solver Challenger Seller Lone Wolf
  • 5. EXAMPLE Our cross-device training process  Multiday trainings on the ins and outs  4 tech learning sessions  Regional- and vertical- specific training  Our experts on a 600 meeting blitz over 3 weeks  28 industry events – including online events with 3rd party researchers  Research instead of schwag
  • 6. “You don’t close those people over a mani pedi or a cocktail.”
  • 7.  Get past the stereotypes!  Recruit and reward a different kind of person – a challenger!  Recognize that our clients are now skeptical for a reason!  Solve the business problem, not the chipped lacquer problem!