1. CES Rundown:
The Technologies Driving
Consumer Behaviors
David Berkowitz
VP Emerging Media, 360i
@dberkowitz
david.berkowitz@360i.com

2. Reporting live from CES
(well, close enough)

3. Lazerow knows best

4. Touchscreens take over;
Desktops almost as dead as netbooks

5. Connected TVs on the rise

6. Big screens are better

7. Samsung tops brand mentions

9. The CES Marketer Matrix

10. The CES Marketer Matrix

11. 5 major CES themes

12. Every screen
can be the first screen

13. What CES looked like
TV
PC
Smart-phone

14. Okay, I get it –
it’s a tablet and a laptop

15. What’s a tablet anyway?

16. Samsung devices
connect with each other

17. New inputs
offer new forms of marketing

18. Screens get gesture inputs

19. Haier lets you control TVs
with your eyes

20. Panasonic TVs use facial recognition
for personalization

21. Cars become platforms

22. “Why is the car
not an app?”
Marc Benioff, CEO, Salesforce
at CES 2013 Brand Matters keynote

23. Ford turns cars into platforms

24. OBD enables an API

25. RIP internet of things,
viva connected devices

26. Lowe’s rebuilds homes electronically

27. Samsung’s smart fridge runs Evernote

28. Could the HAPIfork
help you eat better?

29. Colbert on HAPI-ness
“What is the point of consumer
technology that stops you from
consuming?”
- Stephen Colbert

30. Bespoke bytes

31. Pebble shows off its $10MM
crowdfunded watch

32. Wearable health monitors keep
forging forward

33. Vuzix seeks to one-up
Google Glass

34. 5 trends, endless possibilities
• Every screen can be the first screen
• New inputs need new forms of marketing
• Cars become platforms
• RIP internet of things, viva connected devices
• Bespoke bytes

35. Thanks! Keep in touch
David Berkowitz
VP Emerging Media, 360i
• david.berkowitz@360i.com
• @360i / @dberkowitz
• www.about.me/dberkowitz