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Sympathy & Neglect 
Contempt & Rejection 
Competence 
Warmth 
Admiration & Loyalty 
Envy & Distrust
Sympathy & Neglect 
Admiration & Loyalty 
Contempt & Rejection 
Envy & Distrust 
Competence 
Warmth 
Dog 
Cat 
Horse 
Monkey 
Elephant 
Whale 
Bear 
Leopard 
Lion 
Tiger 
Mouse 
Fish 
Lizard 
Snake 
Hippo 
Rat 
Chicken 
Rabbit 
Hamster 
Cow 
Duck 
Giraffe 
Bird 
Zebra 
Pig
Sympathy & Neglect 
Admiration & Loyalty 
Contempt & Rejection 
Envy & Distrust 
Competence 
Warmth 
• VA Hospitals 
• Public Transport 
• USPS 
• Amtrak 
Shell • 
• Toyota 
Travelers Insurance • 
• Sears 
• JPMorganChase 
Bank of America • 
• Citibank 
• Exxon 
Walmart • 
• Morgan Stanley 
• AIG 
• BP 
• Goldman Sachs 
• Marlboro 
• Porche 
• Rolls Royce 
• Rolex 
• Mercedes 
Gucci 
• 
• 
Cartier 
• Best Buy 
• Macy’s 
• Burger King 
• Tylenol 
• 
Advil 
Honda • 
Ford 
• 
• 
Zappos.com 
• 
McDonalds 
• Coca Cola 
• Amazon.com 
• Johnson & Johnson 
• Hershey 
• Campbell’s 
• Tropicana 
DAV • 
Boys & Girls Club • 
Habitat for Humanity • 
Minute Maid 
• 
• Salvation Army 
• Humane Society
812,408 
PEOPLE LIKE THIS 
34,977 
COMMENTS
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"

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Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Sympathy & Neglect Contempt & Rejection Competence Warmth Admiration & Loyalty Envy & Distrust
  • 9. Sympathy & Neglect Admiration & Loyalty Contempt & Rejection Envy & Distrust Competence Warmth Dog Cat Horse Monkey Elephant Whale Bear Leopard Lion Tiger Mouse Fish Lizard Snake Hippo Rat Chicken Rabbit Hamster Cow Duck Giraffe Bird Zebra Pig
  • 10. Sympathy & Neglect Admiration & Loyalty Contempt & Rejection Envy & Distrust Competence Warmth • VA Hospitals • Public Transport • USPS • Amtrak Shell • • Toyota Travelers Insurance • • Sears • JPMorganChase Bank of America • • Citibank • Exxon Walmart • • Morgan Stanley • AIG • BP • Goldman Sachs • Marlboro • Porche • Rolls Royce • Rolex • Mercedes Gucci • • Cartier • Best Buy • Macy’s • Burger King • Tylenol • Advil Honda • Ford • • Zappos.com • McDonalds • Coca Cola • Amazon.com • Johnson & Johnson • Hershey • Campbell’s • Tropicana DAV • Boys & Girls Club • Habitat for Humanity • Minute Maid • • Salvation Army • Humane Society
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. 812,408 PEOPLE LIKE THIS 34,977 COMMENTS