1. visual marketing
September 2013
Wednesday, August 28, 13

2. The digital marketing evolution
Historically, brands
were great at talking
about themselves
The emergence of
social taught brands
to listen
Now, consumer
behavior is shifting
once again
Wednesday, August 28, 13

3. We’ve
Come full
circle
once again
We’re
communicating
with images
Wednesday, August 28, 13

4. 0,000,00040(images shared daily: Facebook + Tumblr + Instagram Alone)
Wednesday, August 28, 13

5. Consumers want
“snackable”
content.
Images are
consumers
favored snack.
Wednesday, August 28, 13

6. Images
drive
emotions
Emotions
drive
reactions
The result? For brands, images drive awareness, engagement, Affinity, and revenue
Wednesday, August 28, 13

7. Wednesday, August 28, 13

8. Why?
Wednesday, August 28, 13

9. 20,000 Pins + 300,000 Repins
Image characteristics
•Color
•# of Colors
•Aspect ratio
•saturation
•lightness
•background ratio
•presence of faces
Wednesday, August 28, 13

10. Alex & Ani
Wednesday, August 28, 13

11. Mission
Wednesday, August 28, 13

12. Hyper Growth
Wednesday, August 28, 13

13. Digital Strategy
Wednesday, August 28, 13

14. Connecting Systems
Wednesday, August 28, 13

15. • Started mid Q1
• 80% growth over last
5 months
• Content: stacking
and motivation
nation
• Direct link to product
• Larger AOV vs FB
(last click attribution)
•
Wednesday, August 28, 13

16. • Unmatched
granularity of
consumer insight
• Facebook vs.
Pinterest
Wednesday, August 28, 13

17. • #1 social platform
• 47.9k followers,
19.2M reach
• 128% growth over last
5 months
• Video increasingly
part of larger strategy
• Mainly A&A product
and “behind the
scene” photos
Wednesday, August 28, 13

18. • #1 social platform
• 47.9k followers,
19.2M reach
• 128% growth over last
5 months
• Video increasingly
part of larger strategy
• Mainly A&A product
and “behind the
scene” photos
Wednesday, August 28, 13

19. Aspiration Celebration
Wednesday, August 28, 13

20. Questions?
Apu Gupta
CEO/Co-founder, Curalate
apu@curalate.com
apugupta
Ryan Bonifacino
VP of Digital Strategy, Alex & Ani
ryan@alexandani.com
rbonifacino
Wednesday, August 28, 13