1. CES 2014
Lori H. Schwartz
Managing Partner
StoryTech
@worldofschwartz
“How Will You Be Impacted?”

5. A Good Story
•
•
•
•
Draws people in
Engages the non-linear mind
Allows us to imagine what the data can not say
Engages emotion

7. CHANGE
CHANGE TODAY
IS
EXPONENTI
AL
TIME

10. • Help us to take actions in the present that will
help determine the future.

12. 2 MILLION
Square Feet
12

13. 3,200
Exhibitors
13

14. 20,000
Product Launches
14

16. TAPPING THE CLOUD FOR
SAVINGS AND PROFIT

17. MUSIC & VIDEO
MIGRATES TO THE CLOUD
17

18. Playstation Now
PS Now will offer choice to gamers with how they want to access content.

19. LG’s Connected TV - WebOS

20. Changing Channels: Content Disruption,
Bundling, and the“Plussing” of Services

21. NIELSEN’S ZERO TV
21

22. DON’T FORGET
ABOUT UGC
22

23. Google Auto Collective
Google Auto Collective
“We’re working with our partners to
enable better integration between cars
and Android devices in order to create a
safer, car optimized experience.
We’re also developing new Android
platform features that will enable the car
itself to become a connected Android
device. “

24. Toyota Fv2

25. ISLANDS IN THE STREAM

28. Wearables

29. Teddy The Guardian

30. DATA DRIVEN
PROGRAMMING
30

31. iBeacon
+
=

33. THE ROAR OF THE CROWD

35. 3D Printing
10% of all consumer products by the year 2025 will be made by the 3D process.

36. CO-CREATION

37. MEET UPS WITH A MISSION

38. WHOSE BRAND IS IT
ANYWAY

39. 1947 – First Instant Camera

40. Polaroid’s Socialmatic

42. The New Ecosystem

43. How Do You Operationalize ‘Innovation’
•
•
•
•
Partners who help you curate
Education that infuses culture
Test & Learn that includes failure
Creating a unified ‘storyworld’ for your brands

44. Q&A
lori@story-tech.com