1. The first marketing
platform for social
curation
August 2012
Thursday, September 6, 2012

2. This
#product #car
@brand is cool
I love this
@brand
Understanding brand engagement can’t be based on
reading text. Instead, we have to “read” images.
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Thursday, September 6, 2012

3. Traditional social media tools are optimized for text.
As a result, brands can’t make use of the potential of
Pinterest.
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Thursday, September 6, 2012

4. Networks are moving from text to image
Blogs = words
Now: sharp rise in images and infographics
FB Status Updates = 10 words
Now: Cover Photo + timeline
Twitter = 140 characters
Now: added photo uploading
Instagram = photos everywhere
Now: photos are everywhere
Pinterest = curation of visual web
Now: visual is becoming center of social
Thursday, September 6, 2012

5. Pinterest
Drives more website traffic than Google+, Twitter,
Youtube combined
73% women, men gaining, 25 - 49, high HH income
Drives more rev per click than Twitter and FB
combined
Ave Time on site 16 mins (FB 12.4 mins)
Product-centric, not brand-centric
July 2012: 20 million users
Welcome to the curated visual web
Thursday, September 6, 2012

6. Pinterest represents a significant shift in how
consumers engage with brands socially
Text driven Image driven
Page centric Website & brand page
Brand focused Product focused
• Creates demand for a new generation of social media tools
• Creates significant opportunities for optimizing ecommerce
sites
• Creates new ways to think about advertising
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Thursday, September 6, 2012

7. Our Secret Sauce
• Machine learning algorithms which
consume and process vast
amounts of data to get a
comprehensive view of Pinterest
• Computer vision: image
processing to identify duplicate
images regardless of where they
were pinned from
• The only platform utilizing image
recognition - enables pins and
repins to be related to a single
image
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Thursday, September 6, 2012

8. Pinterest Promotions
Example of entry form
served in an iFrame on
the client’s website.
Form is highly simplified
and is in keeping with
the information needed
for most web based
contests. Includes one
customizable data entry
field, in this case it is
used for date of birth.
This form can either
have a single image or
multiple images from
which a user can select.
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Thursday, September 6, 2012

9. Optimizing eCommerce
• Shared: 1,500 times
• Drove: 300 site
visitors
• Sold out, suggested
products - blank page
• Use Curalate to identify popular and
trending products for a brand
• Manage dead links with product
suggestions
• Provide social proof on ecommerce
site
14,000 Shares 1,900 Shares
• Reposition / merchandise content
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Thursday, September 6, 2012

10. Engagement Initiatives
• Curalate Contests: Streamline Pinterest based contests to increase
entrants, grow earned media, enhance product awareness, and easily
track results.
• Super Pin: A replacement for the standard “Pin It” button, the
Curalate version will enable brands to get richer analytics including
social attribution data and influencer data. Additionally, the Super Pin
will grow earned media by suggesting additional pins to pin and will
also enhance a brand’s ability to build focused retargeting
campaigns.
• Publisher: The ability to push highly engaged content on Pinterest to
broader social networks, as well as the ability to use Curalate to
publish and track content to Pinterest and related visual sites with
one click.
• Campaign tools: Providing tracking tools to make existing web
based social engagement campaigns pinnable
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Thursday, September 6, 2012

11. Thank you
Garth Holsinger
Strategic Alliances
garth@curalate.com
@garthworking
Thursday, September 6, 2012