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iMedia March Brand Summit: Making Hyperlocal Work for Your Brand

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iMedia Connection
iMedia Connection

iMedia March Brand Summit: Making Hyperlocal Work for Your Brand

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The Hyperlocal Movement making hyperlocal work for your brand Sean Finnegan, CEO, Geomentum
55 percent of all ad spending is with local media
local dollars are trending digital ,[object Object]
mobile local ad spend – 5 year forecast ,[object Object],[object Object]
local mobility: beyond the tipping point Speed of change to a “mobility lifestyle” is happening faster than PC Web adoption.
location is the new keyword.
physical and virtual neighborhoods are merging
 
enhanced local profiles and real-time store results
connect media to store results
magic window
three global shifts fueling hyperlocal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
hyperlocal best practices
 
24 Hour Fitness’ social media strategy starts with embracing the distributed web WE NEED TO BE WHEN/WHERE THE CONVERSATION HAPPENS
24 Hour Fitness social media presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INCREASE SOCIAL MEDIA FOOTPRINT TO GENERATE AWARENESS, AND ENCOURAGE IN-CLUB TRAFFIC ,[object Object]
24 Hour Fitness and Yelp advertising components Check-in offers (mobile) Sales and special membership offers Basic and enhanced listings with video club tour
Increased presence on Yelp mobile apps in 2010 Monthly Yelp mobile stats
Yelp listings generate an average of 50K pageviews and 24% lead conversion 1 rate per month The results 1 conversions from special offer links Yelp mobile generates 30% additional traffic Visibility on Yelp grew 89% from 09/09 to 09/10 24 Hour Fitness’ listings were viewed 695,543 times in 2010
Importance of mobile FACEBOOK 100,000 check-ins/mth YELP 8,500 check-ins/mth FOURSQUARE 60,000 check-ins/mth INCREASE SOCIAL EXPERIENCE TO SHARE, CONNECT, INTERACT WITH MEMBERS AND NON-MEMBERS LOCALLY
Making HyperLocal Work for Ameriprise Financial: ,[object Object],[object Object],March 7, 2011
Ameriprise Financial: Living La Vida LocaL!
Thinking Nationally – Acting Locally ,[object Object],[object Object],[object Object],National Corporate Spot “ Meet Us” Invitation Individual Advisor Video
Making the Connection: Local Framework Awareness - Passive Consideration Purchase Awareness - Active Consumer Stage Advisor Goal Create Impression Be Found Educate Traditional Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mediums Key:
Transforming Online Impressions into Personal Expressions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Interactive Tool Kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advisor Websites ,[object Object]
Local Listings
Local Listings ,[object Object],[object Object]
Challenges & Future Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A ,[object Object],Brokerage, investment and financial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC. Some products and services may not be available in all jurisdictions or to all clients.

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