1. The Home Screen is Full of Mobile Moments
Brian Wong @ The First iMedia Canada, Hyatt Regency Montreal

2. Kiip serendipitously
rewards moments in
consumers’ lives.

8. Our evolution: what other moments were in a consumer’s day?

9. Soon, we found moments everywhere.
500 million of them per month.
2,100 apps integrated.
75 million devices each month.
39 million rewards delivered per month.
$15.4 mm in VC Capital raised from Verizon, AmEx, True Ventures

10. MORNING
AFTERNOON
EVENING
LOGGED
workout
MAKES
playlist
FINISHES
to-do list
ACHIEVES
high score
WATCHES
new show
REVIEWS
new recipe
The Mobile Home Screen, Translated for Marketers

13. A Sampling of Homescreen Moments
985,000people 594,689people 353,342people 346,142people
83,232people

14. Why moments?

15. Our mobile life is a series of moments.
MORNING
AFTERNOON
EVENING
LOGGED
workout
MAKES
playlist
FINISHES
to-do list
ACHIEVES
high score
WATCHES
new show
REVIEWS
new recipe

16. Twitter is a series of ‘now’ moments, while there are
other platforms that are about yesterday's moments.
Marketing is all about owning the ‘now’ moment.“
- Adam Bain, CRO, Twitter

17. MobileSearchMoMentSUnderStandinghowMobiledriveSconverSionS
3of4mobilesearches
triggerfollow-upactions
Mobile searches drive valuable
outcomes for businesses
Actions triggered by mobile search
also happen very quickly
ofconversions(storevisit,
phonecallorpurchase)
happeningwithinanhour55%
Mobile search is always on, happening
on the go, at home and at work
ofmobilesearches
occurathomeor
work;17%onthego77%
36% 25%
Shopping queries are 2x more likelyto be in store
Mobile Search Ads

18. We live in moments. We consume in moments. We want things now.

19. A wasn’t about just the reward. It was about happiness.
EXCLUSIVE CONTENT
COUPONS
ACCESS
FEATURES
CREDITS
BRANDED TIPS
EXTERNAL POINTS
VIRTUAL CURRENCY
INFLUENCER REWARDS

20. Why emotion? Our 5 learnings.

21. Confidential RunKeeper •

22. MomentsMoments
Media
Conversion
CRM/Loyalty
Data
Social
Content/Creative
More Can Happen Than Just an Impression.
#1

23. Advertising +
Loyalty

24. Not All Moments Are Created Equal.
#2

25. 16%
Auto
in-app redemption rate
Health & FitnessCharity CPG Retail Entertainment
22%
13% 13% 10%
20%
Redemption by Reward Industry

26. close button
terms of service
call to action submit button / app logo
brand message
custom copy
No I Don’t Want This Reward
Respect The User and Magic Will Happen.
#3

27. Good work! You’ve earned Game Currency.
500 coins

28. People Want to Buy More in Moments
+ 139%
Brand Favorability
+ 143%
not exposed
exposed
Purchase Intent

29. People Spend More in Moments
$74
$10 off coupon 15% off coupon
$94
Average Order Values

30. Exposed to Kiip Brand Reward
Game Play
This Participant Expresses More Positive Valence When Receiving Reward
!
#16!
#14!
#12!
#10!
#8!
#6!
#4!
#2!
0!
2!
4!
1! 4! 7! 10! 13! 16! 19! 22! 25! 28! 31! 34! 37! 40! 43! 46! 49! 52! 55! 58! 61! 64! 67! 70! 73! 76! 79! 82! 85! 88! 91! 94! 97!100!103!106!109!112!115!118!121!124!127!130!133!136!139!142!145!148!151!154!157!160!163!166!169!172!175!178!181!184!
Valence
Quarter Seconds of Game Play
114%increase in happiness.

34. Behavior Defines Rewards; Rewards Don’t Define Behavior.
#4

35. Instant Gratification Does Well (Virtual)
14% 11%

36. Overview: Breyers
Happiness Repeated
257%5.3%
18.9%
Kiip Network
avg. engage
repeat user engage
Lift

37. The Future:
Ambient moments; ambient loyalty.
Tapping into connectivity.

39. &

40. Serendipity, Surprise & Delight.

41. There is Scale. But Not in Reach and Frequency.
#5

42. In 2013, we saw 4,609,313,592 moments.
new data
That’s 12,619,886
moments per day
That’s 525,829 moments
per hour
That’s 8,764 moments per
minute
That’s 146 moments per
second
old data
That’s 3,123,197 moments
per day
That’s 130,133 moments
per hour
That’s 2,687 moments per
minute
That’s 36 moments
per second

43. Billions of moments, billions of opportunities to delight.
Next Steps: My Challenge to You

44. What’s your moment?
SPORTS
COOKING
CELEBRATION
PRODUCTIVITY
JFDI
CLUMSY
BEAUTY
SOCIAL
UNPARALLELED
WINNING
GOALS
WINNING
DINING

45. brian@kiip.com
twitter.com/brian_wong
www.kiip.com