iMedia October Breakthrough Summit - Launch Pad Day Case Study: "Shades of Success: How Oakley Leveraged the iPad to Bring Personalized Sunglass Shopping to its Consumers" Jonathan Hull, Managing Director, Emerging Experiences, Razorfish

1. OakleyView
LENS GUIDE
Jonathan Hull!
Managing Director, Razorfish Emerging Experiences!
http://emergingexperiences.com!
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2. why?
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3. the consumer
Has many choices
Has to gauge performance at point of purchase
Makes a leap of faith purchase
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4. Oakley
Differentiates itself through style & technology
Features HDPolarized lenses
“The cornerstone of optical superiority”
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5. What is HDPolarized?
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6. How do you show that in store?
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7. the solution
An immersive digital retail experience based on the iPad
A tool to simplify the buying decision
For retail sales associates and consumers
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8. deployment
iTunes
App Store
Oakley Fans
Sales Associates
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9. the app
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10. experience
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11. by activitiy
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12. by condition
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13. navigation
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14. menus
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15. details
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16. video
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17. parting shots
Do you want to be in the app factory business?
Most brands should utilize it as part of a connected experience
Great for high-touch, assisted selling
Consider B2B & B2E possibilities
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18. questions?
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19. For questions please contact:
Jonathan Hull
Razorfish Emerging Experiences
jonathan.hull@razorfish.com
office: 954-202-3718
thank you
twitter: @hulljon
http://emergingexperiences.com
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