The document discusses how consumer behavior is changing as people access content across multiple screens. It notes that 75% of consumers find content more useful, relevant, and it improves their opinion of brands when similar content can be accessed across devices. It also discusses how consumers now expect and demand relevant content. Various examples are provided of how companies are using retargeting, geofencing, location-based coupons, custom apps, QR codes, augmented reality, and social networks to engage consumers across devices. The challenges and opportunities of developing cross-screen strategies and measuring their effectiveness are also covered.