1. #iMediaSummit

2. Welcome by Summit Host
Katharine Panessidi
Content Director
iMedia Communications, Inc.
@katpan
“iMedia Content Summit: TV, Video & Social”

3. Welcome by Summit Host
“iMedia Content Summit: TV, Video & Social”
Jennifer Marlo
Content Manager
iMedia Communications, Inc.
@iMediaJenny
Franchesca Nguyen
Communication Coordinator
iMedia Communications, Inc.
@Franny_Pants
#iMediaSummit

4. Summit Advisory Board
Adam Gerber
ABC Television Networks
AJ Vernet
Republic Project
Amanda Mahan
The Clorox Company
Angela Courtin
Aegis Media
Allie Kline
AOL Networks
Chris Cox
The Hershey Company
Chris Murphy
Adidas US
Chip Russo
ZEFR
Ginny McCormick
Hasbro
Jamie Byrne
YouTube
Dina Marovich
Paramount
Jyoti Menon
Starcom
Katrina Craigwell
GE
Joshua Brandau
Pereira & O’Dell
Paul Kontonis
Centridium
Sharon Boddie
Moxie Interactive
Kent Speakman
ENGAGEIA
Tom Barrish
Maker Studios
Stacey Shepatin
Hill Holiday

5. Summit Wi-Fi
t
Network: Hyatt Meetings

6. Get Featured on: Live @ iMedia
1. Tweet using #iMediaSummit
2. See yourself at: www.content2014.imediaconnection.com

8. Video Content Marketing: 20 Best Practices for Deeper Engagement
See workbook page 52
The report addresses these key questions:
• How does video content marketing differ from video advertising?
• Why is the investment in video content marketing worth it?
• Which best practices are unfailing tools for all brands?

9. Are you registered yet?
#iMediaSummit

10. “iMedia Content Summit: TV, Video & Social”
DID YOU KNOW?
$118 billion spent on
content marketing
video marketing
social media

11. B2C Marketers in North America Who Use Content Marketing
2012 & 2013
% of Respondents

12. Content Marketing Investment Changes for 2014
According to US Marketing Professionals
% of Respondents

13. Percent of Marketing Budget Allocate to Content Marketing
According to B2C Content Marketers in North America
% of Respondents

14. Content Marketing Tactics Used by B2C Content Marketers in
North America, 2012 & 2013
Social media
Articles on your website
E-newsletters
Videos
Blogs
In-person events
Articles on other websites
Mobile content
Microsites
Case studies
Infographics
Mobile apps
Online presentations
Print magazines
Branded content tools
White papers
Digital magazines
Webinars/webcasts
Annual reports
Print newsletters
Research reports
Licensed/syndicated content
Books
Ebooks
Podcasts
Virtual conference
Games/gamification

15. Leading Trends in Content Marketing According to US Marketers
% of Respondents

16. Leading Content Sources Among Marketing Professionals in
North America
% of Respondents

17. Challenging Obstacles to Achieving Content Marketing
Objectives According to Marketing Professionals Worldwide
% of Respondents

18. TV, Video & Social
•
Is your marketing team appropriately structured and prepared to bridge the
gaps between TV, video, and social media?
•
What does it means for buying models?
•
Where does marketing and agency leadership need to focus for real insight across
media platforms?

19. Master Track A
An Unbiased Approach: “How to Measure the Effectiveness of Online
Marketing Campaigns in Driving Offline Success”
Lindsay Dye
Jackie Stasi
Digital Media Manager
Universal Pictures
Founder, President
Nuance Digital Marketing
@UniversalPics
@NuanceDigiMktg
Moderator:
Erika Lamoreaux
Samantha Skey
Sr. Group Manager of Digital Media
The Clorox Company
CRO & CMO
SheKnows, LLC
@ealamoreaux
@samskey7

20. Master Track B
“Creating & Disseminating Content”
Chris Schreiber
Neda Stoll
VP of Marketing
& Communications
Sharethrough
Sr. Marketing Manager
Digital & Mobile
Intel Corporation
@CousinChris
@NedaPS
James Del
Matt Johnson
Executive Director
Studio@Gawker
Head of Digital Media
State Farm Insurance
@JDel
@johnson_matt

21. Master Track C
“The Art of Storytelling & the Science of Engagement”
Bernie Su
Executive Producer, Writer, Director
“The Lizzie Bennet Diaries”
@BernieSu
Rebecca Coleman
Founder
Something Massive
@CookingWithKid

22. Case Study
Katrina Craigwell
Global Manager, Digital Marketing
GE
James Veraldi
SVP – Business Development &
Strategy
Fullscreen, Inc.
“How GE & Fullscreen Cemented Brand
Success in Online Video”

23. MODERATOR
Panel
“The Future of the Consumer Experience
on Social Media”
Travis Freeman
Director, Social Media Strategy
Aegis Media / The Story Lab
AJ Vernet
Amanda Mahan
Creative Director, Digital / Social / Content
The Clorox Company
@travisWfreeman
@amandamahan
CEO
Republic Project
Sara Morton
Director, Interactive Media. Search, Social, Digital
Strategy. New Technology.
Saatchi & Saatchi
@AJVernet37
Jeff Ragovin
Chief Strategy Officer
Salesforce Marketing Cloud
@sara_morton
@JeffRagovin

25. Opening Keynote
Chris Cox
Senior Manager
Global Digital Marketing
The Hershey Company
@ChristopherCox1
“The Keys to Developing a FundamentallyStrong Content Strategy”