Beginning a business blog can be difficult when looking at content creation, strategy and optimization. In this presentation, we talk about how to build your business blog using strategy. We also talk about the do's and don'ts of business blogging, blog optimization and how to calculate your return on investment for your blog. www.imiassociates.com

1. B lo g L ik e Yo u
M e a n It

2. Agenda
• Why Blog?
• Building a Blog Strategy
• Blogging Do’s and Don’ts
• Blog Optimization
• Examples of Successful Business Blogs
• Calculating Return on Investment

3. Why Blog?
 Expand Reach
 Build Brand and Authority
 Optimization
 Lead Generation
 Pre-purchase Research
 Free to Use

4. Building a Blog Strategy
1. Learn and Understand Blogging Culture
2. Evaluate Blogging Necessity in Alignment with
Objectives
3. Develop your Content Strategy
4. Choose Platform
5. Optimize
6. Monitor and Engage with Other Bloggers
7. Write Often
8. Implement Company Blogging Policy

5. Building a Blog Strategy

6. Blogging Do’s
Do
• Publish Consistently
• Create Valuable Content
• Add Videos and Images
• Keep Blog Simple
• Include Other Voices
• Make Theme and Purpose Clear
• Link to Content on Website
• Use Blog in Contingency with Other Social Media Strategies
• Use Spell Check
• Interact with Readers
• Optimize

7. Blogging Don’ts
Don’t
• Plagiarize
• Use Old Information
• Complain or Whine
• Muddy the Waters
• Push Information
• Use Too Much Jargon

8. Blog Optimization
Keywords
• Within Text and Images of Blog
• Controlled Optimization
Sharing Capabilities

9. Successful Blogs
W eF
hol oods
blog.wholefoodsmarket.com

10. Successful Blogs
Sw L fT
eet ea ea
hsweetleafteablog.com

11. Calculating ROI
• Hours Spent Writing Per Week
• Cost in Salary per Hour
• Design and Technology Fees
• Hosting Fees
Example
• 9 hours a week
• $50,000 salary/2000 – 10 hrs Monitoring + 9 hrs Writing
• Design fees/12 - $7,000/12
• $20/12
• Per Month ((50,000/2,000) x 19 + 583.3 + 1.66)
• 1,059.96
http://www.convinceandconvert.com/social-media-roi/calculate-your

12. Blog Services
iMi Associates
• Create and implement a business blog marketing
strategy most conducive to the unique needs and
goals of your business.
• Create compelling blog content that will draw your
readers in.
• Keep your blog fresh and up-to-date.
• Understand and use proper corporate blogging
etiquette and techniques.
• Utilize various RSS/XML feeds to increase your
readership.

13. Free Competitive Intelligence Report
First Name
Last Name
Company
Title
Phone Number
City
State
ZIP
Email: mdoherty@imiassociates.com

14. T h a n k Yo u
www.imiassociates.com