This document discusses social media press releases. It defines a social media press release as a single page of content designed to be shared on blogs, wikis and other social channels. It contrasts traditional press releases with social media press releases. It provides tips for how to write a social media press release, why they are useful for sharing information and building an audience, how to find the right social media channels to share it on, and dos and don'ts for creating an effective social media press release.

1. Social Media Press Releases
Level the Playing Field Cost Efficiently

2. Agenda
• What is a Social Media Press Release?
• How to Write a Social Media Press Release
• Why Use Social Media Press Releases?
• Finding the Right Mediums
• Do’s and Don’ts of Creating Your Social Media Press
Release

3. What is a Social Media Press Release?
Definition
A single page of web content designed to enable the content to
be removed and used on blogs, wikis and other social channels.
In practice, social media releases (SMRs) feature multiple
embedded links and blocks of text similar to those found in
traditional releases.

4. What is a Social Media Press Release?
Traditional Social
• Formal • Informal
• Print • Many Mediums
• Few Mediums • Journalists
• Journalists • Bloggers
• Consumers

5. How to Write a Social Media Press Release
Contact Information
News Release Headline
Core News Facts
Link and RSS Feed

6. How to Write a Social Media Press Release
Multimedia Add-ins
Multimedia Downloads
Approved Relevant Quotes
Boilerplate Statement
Share Capabilities

7. How to Write a Social Media Press Release

8. Why use Social Media Press Releases?
• Purpose is Flexible
• Can be Shared with Large Audience Organically
• Can Help with SEO
• Can Build Brand Image
• Can Disseminate Information Faster
• Can Build Customer Base

9. Finding the Right Mediums
• Mix Social and Traditional
• Evaluate Relevant Mediums for Product or Service
• Blogs
• Facebook
• Twitter
• Linked-in
• Sharing Capabilities

10. Do’s Social Media Press Release
Do
• Write Tailored Message to Your Target Audience
• Present as a Story that Adds Value to Readers
• Engage with Audience
• Include Keywords
• Share Statistics, Joke or Thought Provoking Statement as
Link Bait
• Link to Content Being Promoted
• Talk about Product or Service
• Make Release Fun and Easy to Read

11. Don’ts of Social Media Press Release
Don’t
• Add too Much Marketing or Business Jargon
• Share Headline and Link Only
• Focus too Much on Company
• Post to All Mediums the Same
• Post as Formal Document

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