Google rankings, rules, and algorithms are changing. Webmasters are looking to pay to have links taken down, and Google is sending vague messages to the public. So what does this mean for your business, your website, and SEO as a whole? In this presentation we explain what the Panda and Penguin updates are, how to fix your website, what these Google updates mean for SEO, and how to rank your website organically and ethically.

1. What You Need to Know About SEO
After Penguin & Panda

2. Agenda
o
o
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3. Penguin Vs. Panda
o Algorithm Change o Manual Penalty
o Targeted to Websites Using o Penalizes Websites Based on
Blackhat SEO Strategies Quality
o Keyword Stuffing o Over-Optimized Content
o Spammy Inbound/Outbound o Scrapers
Links o Faulty Links

4. Why These Changes?
Google created these updates to ensure high-quality results for
their users on the search engine results pages. The updates
target over-optimized, blackhat SEO strategies, as well as low
quality, or irrelevant content.

5. How to Fix Ranking Changes
Penguin
o Remove Over-Optimized Content (Keywords)
o Remove Faulty or Spammy Inbound/Outbound Links
o Remove Spammy Content
o Remove Multiple Pages or Domains with Same Content
o Use Relevant Words in Body of Content
o Ensure All Links are Working
o Keep On-Site Links to a “Reasonable Number”
o Ensure All Pages Are Linked to At Least One Other Page
o Make Changes & Wait

6. How to Fix Ranking Changes
Panda
o Change Website Content Quality
o Remove Scraped Content
o Avoid Multiple Pages with Same Keywords
o Avoid Duplicate Anchor Text and Links
o Fix Whole Website
o Generate New Content
o Don’t Over Advertise
o Avoid Duplicating Template Content
o Create Quality Linking Structure

7. What This Means for SEO
o Optimize with Both Panda and Penguin Guidelines in Mind
o Use Ethical, Whitehat SEO Tactics
o Index High Quality URLs
o Remove Low Quality Links
o Ensure Indexing Focus is on Pages with Both High Quality
SEO Tactics, and Quality Content

8. Ethical SEO
is a
Must

9. Organic Vs. Paid

10. How to Rank Organically
Keywords
o Title tags
o Meta Tags
o Body Tags

11. How to Rank Organically
o Building Quality Links
o Creating Value-Added Content
o Using Relevant Keywords
o Creating Keyword Strategy Based on Search Volume
o Focusing on Indexing Quality/Relevant Pages
o Creating Easily Navigable Website

12. Takeaway
Build Websites
For
Not Engines
For
Users,
Search

13. iMi Associates
What We Do
o Organic Search Engine Optimization
o Pay-Per-Click Management
o SEO Consulting
o Social Media Marketing
o Blog Consulting
o Web Programming and Design
o Press Releases
o Email Marketing
o Competitive Intelligence Reporting
o Inbound Link Building
o Quality Content Writing

14. iMi Associates
Free Competitive Intelligence Report
o Name
o Company
o Title
o Website URL
o Keywords Used
o Competitors
o Phone Number
o Email: Mdoherty@imiassociates.com

15. www.imiassociates.com
Thank You