2. NARRATIVE Narrative in songs is rarely complete more often fragmentary (like in poetry). The same is true with music videos, as they often suggest storylines or offer complex fragments in a non -linear order. In doing this the music video leaves the viewer with the desire to see it again, since they might have missed parts on the first viewing.

3. NARRATIVE THEORIST Steve Archer states: “Often, music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artist’s performance or an extra aspect of the video designed to aid visualisation and the ‘repeatability’ factor. Sometimes, the artist (especially the singer) will be a part of the story, acting as narrator and participant at the same time. But it is the lip-synch close-up and the miming of playing instruments that remains at the heart of music videos, as if to assure us that the band really can kick it.” (2004)