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 It  means that message should be
  specific instead of general.
  Misunderstanding of words creates
  problems for both parties (sender and
  receiver).
 when you talk to your client always
  use facts and figures instead of
  generic or irrelevant information.
The following guidelines should help
 you compose Concrete,Convincing
 messages:
♦ use specific facts and figures
♦ choose image building words
♦ avoid uncertainity
Eg : General
He is very intelligent student of class and stood
 first in the class.
Concrete
Ali’s GPA in B.Sc Electrical Engineering
 2k3-f session was 3.95/4.0, he stood first in
 his class.
Always write on a very solid ground. It
 should definitely create good image as well.

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Concreteness

  • 1.  It means that message should be specific instead of general. Misunderstanding of words creates problems for both parties (sender and receiver).  when you talk to your client always use facts and figures instead of generic or irrelevant information.
  • 2. The following guidelines should help you compose Concrete,Convincing messages: ♦ use specific facts and figures ♦ choose image building words ♦ avoid uncertainity
  • 3. Eg : General He is very intelligent student of class and stood first in the class. Concrete Ali’s GPA in B.Sc Electrical Engineering 2k3-f session was 3.95/4.0, he stood first in his class. Always write on a very solid ground. It should definitely create good image as well.