1. Managing Creativity

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5. Don ’ t Believe the Experts ! “ Television won ’ t be able to hold onto any market it captures after the first six months. People will soon get tired of staring into a box every night. ” Don ’ t Believe the Experts ! (Darryl F. Zanuck, Head of 20th Century Fox, 1946) ‏

6. Don ’ t Believe the Experts ! “ That ’ s an amazing invention, but who would ever want to use one of them? ” (US President Rutherford B. Hayes, after participating in a trial telephone conversation between Washington and Philadelphia in 1876).

7. Don ’ t Believe the Experts ! “ I think there is a world market for about five computers ” Don ’ t Believe the Experts ! Don ’ t Believe the Experts ! (Thomas J. Watson Sr., Chairman of IBM, 1943) ‏

8. Conceptual Blocks to Creativity

9. Blocks to Creativity Following the rules Making false assumptions Creativity Blocks

10. Blocks to Creativity Fear of failure Over-reliance on logic Creativity Blocks

11. Foundation to Creativity Breaking the rules Exploring assumptions Risk-taking culture Use imagination and intuition Creativity will flourish

12. Conceptual Blocks The more formal education we have The more experience we have in a job The less able we are to solve problem in creative ways …

13. Conceptual Blocks Formal education often produces … “ right answers ” , analytical rules, or thinking boundaries Experience in job teaches … .. proper ways of doing things, specialized knowledge, and rigid expectation of appropriate actions Individuals lose the ability to experiment, improvise, and take mental detours

14. Types of Conceptual Blocks Constancy Vertical thinking One thinking language Compression Distinguishing figure from ground Artificial constraint

15. Types of Conceptual Blocks Complacency Non-inquisitiveness Non-thinking

16. Three Components of Creativity

17. Three Components of Creativity Expertise Motivation Creative Thinking Skills Creativity

18. Three Components of Creativity Expertise Motivation Expertise is, in a word, knowledge – technical, procedural, and intellectual Not all motivation is created equal. An inner passion to solve the problem at hand leads to solutions far more creative than do external rewards, such as money.

19. Three Components of Creativity Creative Thinking Skills Creative thinking skills determine how flexible and imaginatively people approach problems.

20. The Paradoxical Characteristics of Creative Groups Beginner ’ s Mind Freedom Play Improvisation Experience Discipline Professionalism Planning

22. Tools for Defining Problems

23. Tools for Defining Problems Kipling Method Problem Statement Challenge Method Tools for Defining Problems

33. Tools for Creating New Ideas

34. Tools for Creating New Ideas Attribute Listing Brainstorming Visioning Tools for Creating New Ideas

45. Creating a Creative Climate

46. Organizational Characteristics that Support Creativity and Innovation Risk taking is acceptable to management New ideas and new ways of doing things are welcomed Information is free flowing Employees have access to knowledge sources Good ideas are supported by executive patrons Innovators are rewarded

47. Creating a Creative Climate Motivation Challenge Empowerment Fun Freedom Time Support

48. Creating a Creative Climate Dynamism Energy Openness Debate and Dialog Experimentation Trust Risk

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