1. Social Network Marketing
Keynote Presentation
by
Bill Daring, CEO

4. Teenagers are abandoning traditional media in
favour of social networks

5. The music industry has been transformed

6. Citizen journalists are influencing vast networks
of people

7. From bars to dating websites.

8. Why all this change ?

9. Second Generation Web Web 2.0

10. Web 2.0
What is Web 2.0 ?
User Generated Content
RSS feeds
Social Networks
Open APIs
Widgets
Social bookmarking Podcasting
Blogs

11. By 2010, 70% of the content of the web
will be user generated
IDC/EMC Survey March 2007

12. Blogs and Blogging

13. Blogs and Blogging

14. The Growth of Blogs
Growing from 35 to 75 million blogs took 320 days

15. Influence of blogs as a source of information

16. Photo and media sharing

20. Customer comments and ratings

21. Customer comments and ratings

22. Social Networks
Nodes and connections
Trust /relationships
Share Passions

24. The Growth of Facebook

34. Sharing Bookmarks Social Bookmarking

35. del.icio.us - Bookmarking

38. Sharing your content

39. RSS Really Simple Syndication
Content incorporated Content accessed by
by other web sites desktop readers
Owner creates content RSS feed
Content accessed by
Content indexed by
search engines online aggregators

48. Podcasting

49. Open APIs
Application Programming Interface

51. 7032 facebook applications
168,000 facebook developers
29,056,453 apps in 24 hours

61. BC toolkit

62. Level 1: Access API
Flickr, Google
Level 2: Plug-in API
Facebook, MySpace
Level 3: Runtime Environment API
Bascamphq.com, Salesforce.com

63. Case Studies

64. Case Study Terry Tate

65. Case Study Coke and Mentos

67. Random House Publishing and Second Life
http://secondlife.com/
http://secondlife.com/

68. God Delusion launched on Second Life with
simple voting request
After launch nothing
much happened
But on the fourth day God came to protest with a band of Angels

69. As a result of this furore, six major UK
national press titles covered the story

84. Social Network Marketing