Comparing pricing strategies Etisalat VS dU

Muhammad Inamuddin mc080401378 Master of Business Administration Marketing

Project title Compare the Pricing Strategies of Etisalat in comparison with that of Du

Summary of presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary of presentation (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary of presentation (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction of the Project ,[object Object],[object Object],[object Object],[object Object]

Description of Project ,[object Object],[object Object],[object Object],[object Object],[object Object]

Back ground of Project ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Significance of project ,[object Object],[object Object],[object Object],[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Methodology (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Processing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Analysis /KB 0.1 /KB 0.1 DATA access /mms 1.8 /mms 1.8 MMS International /mms 0.45 /mms 0.45 MMS local /sms 0.6 /sms 0.6 International SMS /sms 0.18 /sms 0.18 Local sms same 0.3 1400-16:00, 00:00-07:00 0.24 Off Peak local call 1400-16:00, 09:00-07:00 1.89 1400-16:00, 21:00-07:00 1.89 International call Off peak 60 seconds 2.4 /min 2.4 International call charges 60 seconds 0.3 /min 0.3 local call second minute charges 60 seconds 0.3 /min 0.3 local call charges 4month recharge 20times 0 Yearly 50 Renewal Charges 4month recharge 20times 100 One time 10 Bonus Amount One time 55 One time 165 Registration Charges Remarks du Remarks Etisalat Options

Favorite country VS More credit plan Not applicable 0 per number 10 Country modification charges /sms 0.6 /sms 0.6 International SMS /sms 0.18 /sms 0.3 Local sms same 0.3 /min 0.264 Off Peak local call 60 seconds 1.89 30% less -30% International call Off peak 60 seconds 2.4 30% less -30% International call charges 60 seconds 0.3 /min 0.33 local call second minute charges One month validity 30% 0 Bonus Amount 60 seconds 0.3 /min 0.33 local call charges More credit- unlimited validity Favorite country plan Remarks du Remarks Etisalat Options

Global FF VS More time same 0.6 0.18 SMS charges same 0.3 1400-16:00, 00:00-07:00 0.24 local call charges off peak 60 seconds 0.3 0.3 local call charges 60 seconds 1.89 1400-16:00, 21:00-07:00 1.51 International call charges off peak 60 seconds 2.4 any thee number 1.92 International call charges max 30% 0 Bonus Amount Not applicable 0 / month 20 Monthly charges More time- 60days validity Global friend and family Remarks du Remarks Etisalat Options

Super off peak VS More Int’l same 0.6 0.6 International SMS Not allowed 0.3 Local sms Not allowed 0.36 Off Peak local call 60 seconds 1.89 00:00-07:00 0.76 International call Off peak 60 seconds 2.4 1400-16:00, 21:00-07:00 1.23 International call charges call not allowed Not allowed 0.36 local call second minute charges max 60% 0 Bonus Amount call not allowed Not allowed 0.36 local call charges More International -60 days validity Super off peak plan Remarks du Remarks Etisalat Options

Customer interest due to economical price ,[object Object]

Customer trust due to price charged ,[object Object]

Customer shift due to reduction in price ,[object Object]

User of individual and both services ,[object Object]

Over all perception of Service ,[object Object]

Perception about the company image ,[object Object]

Service as a solution provider ,[object Object]

Packages information ,[object Object]

Customer shift due to low price offer ,[object Object]

Conclusion/Findings (Etisalat) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion/Findings (du) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations (Etisalat) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations (du) ,[object Object],[object Object],[object Object]

Comparing pricing strategies Etisalat VS dU

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