2. Ideas aren’t a sideshow that make
our factory a little more valuable.
Our factory is a sideshow that
makes our ideas a little more
valuable!
Seth Godin
3. Our job is to make change.
Our job is to connect to people, to
interact with them in a way that
leaves them better than we found
them...
Seth Godin
4. For the first time ever, everyone in an
organization - not just the boss - is
expected to lead.
Seth Godin
5. A crowd is a tribe without a leader.
A crowd is a tribe without communication.
Most organizations spend their time
marketing to the crowd.
Smart organizations assemble the tribe.
Seth Godin