SlideShare una empresa de Scribd logo
1 de 15
AD PRESENTATION
Owning Company: William Grant & Sons Ltd. Established: 1887 Location: In the field of Glenfiddich ('The valley of the deer') near Dufftown, Scotland USP: Considered the most 'accessible' malt and easy to drink at any time of the day Market Share: The company is the 3rd largest producer of Scotch whisky (10.4% market share)
INTERESTING FACTS ,[object Object]
 It is the only Highland Single Malt that is distilled, matured and bottled at its own distillery
 Most expensive whisky ever costs 10,000 pounds per bottle, only 61 bottles were made and 60% were sold to Japanese market.
 Since 1970, Glenfiddich has promoted the Glenfiddich Food and Drink Awards to honour distinguished writing and broadcasting in the fields of food and drink in the UK,[object Object]
Click to view Ad
Thinking Behind Every Year Counts… ,[object Object],with the life opportunities that can often take years to realise. ,[object Object]
 Just as a day or week is too short a measure for any significant changes in our lives Likewise the quality of Glenfiddich comes from maturing.,[object Object]
 Love, travel and career are all examples of vital experiences that take time
 In the breakneck speed of today it is important to enjoy the journey as well as the destination
 Patience is a virtue the brand knows very well,[object Object]

Más contenido relacionado

Destacado

20160905_JDW Introduction
20160905_JDW Introduction20160905_JDW Introduction
20160905_JDW IntroductionShengnan Wang
 
Royal Bank Of Scotland
Royal Bank Of ScotlandRoyal Bank Of Scotland
Royal Bank Of ScotlandSana Ahmed
 
Aareon UK QLUG2016 Digital Touchpoint
Aareon UK QLUG2016 Digital TouchpointAareon UK QLUG2016 Digital Touchpoint
Aareon UK QLUG2016 Digital TouchpointKai Heddergott
 
Johnnie walker ppt
Johnnie walker pptJohnnie walker ppt
Johnnie walker pptAdarsh Goel
 
Diageo - Competitive Advantages
Diageo - Competitive Advantages Diageo - Competitive Advantages
Diageo - Competitive Advantages nevenaz
 
10 Web Design Mistakes To Avoid
10 Web Design Mistakes To Avoid10 Web Design Mistakes To Avoid
10 Web Design Mistakes To AvoidHappy Marketer
 
MSLGROUP People's Lab: Crowdsourcing Insights & Innovation
MSLGROUP People's Lab: Crowdsourcing Insights & InnovationMSLGROUP People's Lab: Crowdsourcing Insights & Innovation
MSLGROUP People's Lab: Crowdsourcing Insights & InnovationMSL
 
WeChat Impact Report
WeChat Impact ReportWeChat Impact Report
WeChat Impact ReportAndrew Schorr
 
Johnnie Walker Strategic Brand Management
Johnnie Walker Strategic Brand ManagementJohnnie Walker Strategic Brand Management
Johnnie Walker Strategic Brand ManagementZara Boshyk
 
Sosyal Medya ve İcerik Pazarlama
Sosyal Medya ve İcerik PazarlamaSosyal Medya ve İcerik Pazarlama
Sosyal Medya ve İcerik PazarlamaKamra Interactive
 
Subliminal Messaging
Subliminal MessagingSubliminal Messaging
Subliminal Messagingguest449c84a1
 
WeChat Key Trends Report 2017
WeChat Key Trends Report 2017WeChat Key Trends Report 2017
WeChat Key Trends Report 2017Matthew Brennan
 
Optimizing your WeChat strategy through Data & Analytics
Optimizing your WeChat strategy through Data & AnalyticsOptimizing your WeChat strategy through Data & Analytics
Optimizing your WeChat strategy through Data & Analytics55 | fifty-five
 
Sübliminal mesaj
Sübliminal mesajSübliminal mesaj
Sübliminal mesajDukkanAjans
 

Destacado (15)

20160905_JDW Introduction
20160905_JDW Introduction20160905_JDW Introduction
20160905_JDW Introduction
 
Royal Bank Of Scotland
Royal Bank Of ScotlandRoyal Bank Of Scotland
Royal Bank Of Scotland
 
London Stock Exchange
London Stock ExchangeLondon Stock Exchange
London Stock Exchange
 
Aareon UK QLUG2016 Digital Touchpoint
Aareon UK QLUG2016 Digital TouchpointAareon UK QLUG2016 Digital Touchpoint
Aareon UK QLUG2016 Digital Touchpoint
 
Johnnie walker ppt
Johnnie walker pptJohnnie walker ppt
Johnnie walker ppt
 
Diageo - Competitive Advantages
Diageo - Competitive Advantages Diageo - Competitive Advantages
Diageo - Competitive Advantages
 
10 Web Design Mistakes To Avoid
10 Web Design Mistakes To Avoid10 Web Design Mistakes To Avoid
10 Web Design Mistakes To Avoid
 
MSLGROUP People's Lab: Crowdsourcing Insights & Innovation
MSLGROUP People's Lab: Crowdsourcing Insights & InnovationMSLGROUP People's Lab: Crowdsourcing Insights & Innovation
MSLGROUP People's Lab: Crowdsourcing Insights & Innovation
 
WeChat Impact Report
WeChat Impact ReportWeChat Impact Report
WeChat Impact Report
 
Johnnie Walker Strategic Brand Management
Johnnie Walker Strategic Brand ManagementJohnnie Walker Strategic Brand Management
Johnnie Walker Strategic Brand Management
 
Sosyal Medya ve İcerik Pazarlama
Sosyal Medya ve İcerik PazarlamaSosyal Medya ve İcerik Pazarlama
Sosyal Medya ve İcerik Pazarlama
 
Subliminal Messaging
Subliminal MessagingSubliminal Messaging
Subliminal Messaging
 
WeChat Key Trends Report 2017
WeChat Key Trends Report 2017WeChat Key Trends Report 2017
WeChat Key Trends Report 2017
 
Optimizing your WeChat strategy through Data & Analytics
Optimizing your WeChat strategy through Data & AnalyticsOptimizing your WeChat strategy through Data & Analytics
Optimizing your WeChat strategy through Data & Analytics
 
Sübliminal mesaj
Sübliminal mesajSübliminal mesaj
Sübliminal mesaj
 

Más de Infinity Business School (20)

Nikkei
Nikkei  Nikkei
Nikkei
 
CAC 40
CAC 40CAC 40
CAC 40
 
Subprime
SubprimeSubprime
Subprime
 
oil outlook 2012
oil outlook 2012oil outlook 2012
oil outlook 2012
 
Yen cf trade
Yen cf tradeYen cf trade
Yen cf trade
 
Alex tytler global trends
Alex tytler global trendsAlex tytler global trends
Alex tytler global trends
 
Havells India
Havells IndiaHavells India
Havells India
 
Cummins
CumminsCummins
Cummins
 
Eid parry
Eid parryEid parry
Eid parry
 
Zara
Zara  Zara
Zara
 
Dell_Group 10
Dell_Group 10Dell_Group 10
Dell_Group 10
 
Kellogg's_Group 2
Kellogg's_Group 2Kellogg's_Group 2
Kellogg's_Group 2
 
south africa_london
 south africa_london south africa_london
south africa_london
 
Build yourself
Build yourselfBuild yourself
Build yourself
 
New connectivity
New connectivityNew connectivity
New connectivity
 
Flowing society
Flowing societyFlowing society
Flowing society
 
Service delivery design hospital
Service delivery design hospitalService delivery design hospital
Service delivery design hospital
 
Mexico & Edinburgh
 Mexico & Edinburgh Mexico & Edinburgh
Mexico & Edinburgh
 
Malta & Bristol
Malta & BristolMalta & Bristol
Malta & Bristol
 
US Debt Crisis
US Debt CrisisUS Debt Crisis
US Debt Crisis
 

Glenfiddich-Subliminal Ad Presentation

  • 2. Owning Company: William Grant & Sons Ltd. Established: 1887 Location: In the field of Glenfiddich ('The valley of the deer') near Dufftown, Scotland USP: Considered the most 'accessible' malt and easy to drink at any time of the day Market Share: The company is the 3rd largest producer of Scotch whisky (10.4% market share)
  • 3.
  • 4. It is the only Highland Single Malt that is distilled, matured and bottled at its own distillery
  • 5. Most expensive whisky ever costs 10,000 pounds per bottle, only 61 bottles were made and 60% were sold to Japanese market.
  • 6.
  • 8.
  • 9.
  • 10. Love, travel and career are all examples of vital experiences that take time
  • 11. In the breakneck speed of today it is important to enjoy the journey as well as the destination
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 19. Carpe annum, not carpe diem --Seize the Year not the Day THANK YOU