The Economist is a weekly newspaper that has been publishing since 1843. It reported a circulation of over 1.6 million copies per issue in 2009 and claims sales in more than 200 countries. In 2009, it launched its first cinema advertising campaign in eight years called "Red Wires" to tap into the intellectually curious in the UK and connect better with non-readers. The ad was created by Abbott Mead Vickers BBDO and directed by Tom Carty, featuring specially composed background music. It depicts a man high wire walking between buildings using red wires, representing the thoughts and ideas inspired by reading The Economist.

5. Click to view ad

6. Starts from a sidewalk

7. Carefully ascents

8. The background Music changes Every time he jumps from One rope to the other

9. He stumbles while Switching between Ropes initially

10. Manoeuvres more Confidently and Effortlessly.

11. Each Red Wire in this ad represents thoughts and ideas inspired from reading The Economist Key Metaphors

14. LET YOUR MIND WANDER Depicts the ability of the reader to think of more feasible and logical ideas

18. Click to view ad

19. Aarohan Mediratta Aditi Bhanot Bhavdeep Singh Sahil Arora Sushank Kukreja THANK YOU