Anyone who owns or intends to own a small or medium sized business knows that advertisement is cruci...

1. SEO Advice That You Can Utilize Today
Anyone who owns or intends to own a small or medium sized business knows that advertisement is
crucial. While word of mouth is generally the best option, internet advertising is incredibly important
as well. If your website cannot be found with a simple web search, you are wasting precious
resources and losing new clients. With search engine optimization you will be able to solve this
problem.
When using SEO, avoid keyword stuffing, or keyword densities that have been artificially inflated to
exceed ten percent of the total text. Search engines will generally view such sites as possible spam,
and may even ban your site from their listings altogether. Using natural text will avoid this problem
and still drive traffic to your site.
Make sure you use the right keyword density when optimizing your website. Your keyword content
on any given page should not exceed 20 percent.
Before hiring an SEO company to represent your business, make sure you ask a lot of questions and
what risks may be involved. Take a few days and do your own research. In broad terms, "shop
around" so you get a sense of what sort of results you should expect from the company you are to
deal with.
Attract more traffic to your site and boost your search ranking by establishing relationships with
other sites. Sharing links with well-respected sites will help raise your profile and bring in more
visitors. Be sure to reciprocate by linking back to their site as well, and avoid "link farms" with bad
reputations.
Older blogs and websites will automatically gain higher places on a search engine's ranking list. The
older the blog or site, the higher it will be. Search engines take age into consideration because the
older a site is, the more likely it is to have an already established customer set.
Make your descriptive tag engaging. Google and other search platforms will use it to create that
little blurb about your site. Users often read these before deciding whether or not to visit a site.
Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher
than yours in a search.
To beat the clock on the time it takes after submitting to a search engine, link up to a quality blog or
website. They already have their site on the listing, and the search engine will have a much easier
time finding and submitting your data. Linking to the site will automatically place you in their
database as well.
One of the basics of search engine optimization, is the formulation of an outstanding keyword phrase
for each individual page on your website. Refrain from trying to optimize your complete website
around one specific keyword or phrase. You will achieve better ranking by centering your writing on
each page around a specific keyword or keyword phrase.
You should always monitor the ranking of your page using programs such as the Google Tool Bar
http://www.inc.com/online-marketing or Alexa. You should also always know what websites the

2. people visiting your website are from. This gives you an idea of what other kind of websites they may
be visiting. Perhaps you can advertise there as well.
The best way to optimize your site for search engnes is to make it great. If your site shows up on the
first page of a search engine's ranking, that means it is one of the best 10 in the world on that topic.
If your site isn't one of the best 10 in the world, improve it until it is.
Create a series of email auto-responders for customers who sign up for your mailing list. Offer a tip a
day or a relevant series of articles and have them set to go over a set amount of time. Include both
content and a sales pitch in your emails to help convert potential prospects into paying customers.
When you are looking for an SEO services company, it's very hard to choose because they all claim
to be the best in the business! One thing that may not occur to you is that you would be better off
with an SEO service company that is located near you. Even though, it is possible to do business
entirely online these days, it's not always desirable. Working closely with an SEO services company
is something you should probably do in person.
When searching for specific information on the World Wide Web it is useful to try various search
terms and reorder those search terms. Technical terms are more likely to bring in the results you
are looking for and using synonyms is a helpful search strategy as well. Search Engine Optimization
recognizes such search strategies.
Do not use 301 redirects on a page that no longer exists on your website. Instead, use successful
online businesses a 401 Gone error page to indicate the page is well and truly gone from your
website. A 301 redirect should only be used if the content has actually been moved to another page.
When choosing a domain name, include a keyword phrase. Just using a single keyword and your
company name isn't as effective as just using the phrase you've chosen as your primary draw. The
longer the domain, the harder it is for people to remember it. Short, sweet, and catchy is what you
should go for.
If you own a blog then you should make sure to spend the time researching keywords. This is a very
important part of search engine optimization. Check your blog stats and you should see keywords
that people use to get to your blog. Use this list to figure out what your next blog post should be as
you already know people are searching for those terms.

3. Take care in creating titles for your articles and content. Just as with old-fashioned newspaper
headlines, the titles of your offerings should tell the reader what the article is about and give a bit of
clear, pointed information. Titles should not be misleading or have a "bait-and-switch" effect. Visitors
will feel cheated if they are sucked in by a title and then read content that doesn't deliver.
From the complex angles and the difficult tasks to the easy fixes, there is a lot that goes in to
preparing your site for the search engines and eventually achieving a high-ranking page. Follow the
tips laid out in this article and you'll be one step closer to having a well ranked site.