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Similar a Yael Cass - Australia - Wednesday 30 - Communicational strategies to encourage public awareness
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Yael Cass - Australia - Wednesday 30 - Communicational strategies to encourage public awareness
- 1. Communications Strategies in Australia to encourage public awareness Yael Cass CEO Australian Organ and Tissue Authority
- 2. Transplanted Organs pmp per Year in Most Active Member States
- 4. Time series plot of Australian monthly organ donors (Jan 2000 – Mar 2007)
- 5. Moving Annual Total for Australian monthly organ donors (Jan 2001 – Mar 2007) Something influences actual donation rates
- 8. Reports provide little advice, but: Both Professional and Community Attitudes are important
- 9. Clinical Reform Agenda – professional focus Increase clinical capacity and capability in hospitals Improve the donation process Remove barriers to donation Drive National co-ordination and consistency Build a national eye and tissue network Optimize organ and tissue allocation Build a national Clinical Information System
- 13. NATIONAL EDUCATION STRATEGY ETHICAL AND LEGAL PRACTICE MEDIA LIAISON EDUCATION DATA/ AUDIT PROCESS ORGAN PRESERVAT-ION ORGAN RETRIEVAL PROCESS ORGAN OFFER PROCESS FAMILY SUPPORT DONOR MANAGE-MENT FAMILY CONSENT PROCESS MEDICAL SUITABILITY DONOR ID DETERMIN-ATION OF DEATH COMPETENCY
- 14. Community Communications Understanding where most community information about organ donation comes from: World Transplant Games
- 15. Community Communications Entertainment Media: books, films, Television, Internet
- 19. A Call to Action Discover - Increase awareness and knowledge about organ and tissue donation in the community - Know the facts and bust the myths - To enable Australians to make an informed personal decisions about organ and tissue donation Decide - Register your decisions on the AODR Discuss - Encourage Australians to know the wishes of their loved ones Knowing the wishes of their loved ones makes upholding individual decisions on organ donation easier
- 22. Monitoring the National Media
- 23. Monitoring the National Media Donation Rates drop in her home city
- 25. Organ Donation Rates in Australia We are moving in the right direction
- 26. Building on 2010
- 27. Australian National Organ and Tissue Authority Program [email_address]
Notas del editor
- Living and deceased otpmp 2008 Australia is a middle ranking country – illustrating the strength of our transplant expertise – with considerable room to improve.
- Natural that the taskfroce would look towards those who have achieved so much Again and again RM woud go back focusing on what happens in hospitals, supporting those who care for those who are dead and dying
- A benchmarking survey was conducted by Woolcott Research between 23 April to 10 May 2010, prior to the campaign launch. This will allow a baseline measure to be established for awareness levels related to organ and tissue donation and family discussion of this subject.
- Key message of our national communications campaign is KNOW THEIR WISHES.
- OUTCOMES of the public communications campaign at July 2011 was AWARENESS of need for family consent had INCREASED by 10% to 74% DISCUSSION of donation wishes with family members had INCREASED by 12% to 60% KNOWLEDGE of family members wishes had INCREASED by 6% to 57%
- Organ Donors As at the end of October 2011 there were 286 deceased organ donors nationally. This is 11 % higher than the 2010 October year to date outcome ( 258 deceased organ donors). The growth in 2011 builds upon the 25 % growth achieved in 2010. Projected outcome of 343 donors in 2011.
- When our national outcomes are translated into population-based rates we see a similar growth. Over the 12 months to December 2010, Australia achieved an deceased donor organ transplant rate of 43.8 representing a 14% increase over the 2009 rate of 38.5 otpmp. In 2011 our YTD annualised rates are likely to be: 15.2 dpmp 46.4 otpmp
- This is a good solid start – but there is much more work to be done.