Richard Hoffmann, Editor-In-Chief key-note presentation at the LAUNCH Event Birmingham on 28 May 2015.

1. 101 FOR ATTENTION SEEKING
INDIES
LAUNCH Event Birmingham 28 May 2015

2. INTRO - WHO WE ARE

3. INTRO - WHO WE ARE
• Harry Cole: Expert in PR and Marketing, with10
years experience in promoting games
• Lee: Over 10 years in design and marketing, and
avid gamer
• Richard: Editor-In-Chief and VR Enthusiast
• And with an amazing support from many other
indie game developers and fans of the ‘Fine’-Art
of Indie Games

4. THIS IS FOR THE GAMERS

5. THE IDEA OF IND13.COM
• Support the Indie games community
• ‘From Indies for Indies’
• Founded approx. 1.5 years ago
• Web and Online Publication (http://issuu.com)
• We have over 5,000 hits per month, and our quarterly
magazine, both of which continue to grow

6. IND13 TODAY

7. OUR EXPERTISE
• The team is made of experts in Indie Gaming:
• Creating Indie games and VR / AR content
(Richard)
• Indie game promoters / PR (Harry)
• Creative designers, print and online (Lee)

8. WHAT WE DO
• Embeddable video, interviews and trailers
• Pushing VR innovation by creation our first ever
VR magazine
• We are innovative and unique, we want to
celebrate what is innovative and unique in Indie
games

9. WHAT WE OFFER
• Creating Blogs for you / Editing
• Embeddable video, interviews and trailers
• Indie Awards

10. WHAT WE ARE LOOKING
FOR
• Partners - Long term, to get your story and product
out over time!
• Indie Bloggers and Vloggers (Videos)
• Blog opportunities for us to post your advice straight
onto our site
• Cool stuff that amazes us ( no pressure … ;) )

11. SOME WORDS OF WISDOM
• DON’T Send big attachment by email, please!
• Links to your press kit package are fine
• SUBJECT in email should be clear and precise, like
an elevator pitch (max around17 words or less)

12. SOME WORDS OF WISDOM
• Have your Press Kit ready
• DON’T Send big attachment by email, please!*
• Have a link on your website for the media to find
easily!
• Call the link/page something like Media or Presskit*
*A positive side effect is that all kind of media people can access your press kit from your website independently.

13. SOME WORDS OF WISDOM
DON’T Send BIG
Attachment by email,
pleaseeeee!!!*
OYAKUDACHI (Japanese)!
‘Putting yourself in the other person's shoes’
*It is not only a potential problem for bigger corporations (ie. bounce back, spam folder), but also for certain mail clients, which store all attachments on the
hard drive.

14. PRESS KIT CONTENT
• Short Description (Company, Founders, Intention/purpose of existence)
• History can be long - see Vlambeer example:
• ‘do presskit’ - http://dopresskit.com
• Projects / Products (your Indie creation that is…)
• High-Res Images & logos (not attached in email)

15. EMAIL EXAMPLE…
• Email address: editorial@ind13.com
• Subject: My Awesome Indie game …
• Body text:
• Hello [awesome and enlightened Ind13 team…] or similar …
• Short Description (Company, Founders, Intention / purpose of existence)
• Projects / Products (your Indie creation that is…)
• Link to the press kit on your website (ZIP file)

16. (INDIE) LIVE IS HARD, BUT …

17. Q&A
• Don’t be shy!
• Keep Calm and…
Website: http://ind13.com
Email: editorial@ind13.com