Telecom Regulatory Authority of India has recently recommended phase-wise migration of all analog cable TV systems to digital platform by 2013, starting with the metros by 31-March-2011, cities with population of more than 10 lacs by 31-December-2011, other urban areas by 31-December-2012 and remaining parts of India to be completely digitalized by 31-December-2013.
While there have been certain apprehensions raised by some of the stakeholder groups, the cable industry is poised to reap benefits with the shift to digitization.
2. Market Driven Competition Growing base of DTH players- More than 2 crore 50 lakh subscribers Leading players: Dish TV, Tata Sky, Digital TV, Videocon D2H, Sun Direct Telecom Operators offering video based services Mobile is emerging as an option due to launch of 3G / BWA services Mass adoption of smart-phones and rich content/ information being made easily available
3. The Challenges for Cable Operators Revenues not increasing – market size shrinking HFC is good for current analog transmission but not future-proof to handle advanced services and technologies Push from government to achieve complete digital TV viewing by 2013 Will happen in four phases: Metros, tier I, II and III cities Customers are demanding more and looking for a change Expects interactive on demand services Cable transmission in India is predominantly analog & limited to provisioning of broadcast TV channels only
4. Analog Picture- The current status Stream from satellite Plain vanilla layout of broadcast Head end/ MSO The backbone of infrastructure- existing FIBER Push from government to upgrade analog to digital
5. It is time to change Bridging the digital divide Filling the gap between people with very limited or no effective access to digital and information technology Push from government to achieve complete digital TV viewing by 2013 Will happen in four phases: Metros, tier I, II and III cities High demand for digital picture and audio quality Offer more and beyond DTH offerings and provide new age interactive tele-viewing services to customers Time to provide Triple Play services-data, voice and video to increase the ARPU
6. UTStarcom- Bringing Differentiation Global leaders partnering with Bharti Airtel, Sri Lanka Telecom, BSNL, MTNL in offering Interactive Video Services and Broadband solutions Undisputed leaders with maximum market share 5 out of 7 interactive video services and Broadband solutions contracts in India are with UTStarcom Offers easy to ‘deploy and maintain’ set-up Easy to adopt and implement within the existing cable module UTStarcom is working with the state of Goa and LCO in Mumbai & Delhi for deploying the network
7. UTStarcom Solution Stream from satellite GEPON set-up: Bringing interactivity OLT Head end/ MSO The backbone- Fiber Interactive video services Hospitality and Healthcare Surveillance Solutions Video on Demand Games on Demand Digital Signage Offerings beyond digitalization
11. Why GEPON A Key to Success? Simplifies migration to new revenue generating services Cost effective service deployment Simplified network architecture, eliminating legacy protocols End-to-end IP with no protocol conversion Provides seamless integration with Ethernet switch/router infrastructure Ideal access for Triple Play (IPTV) services and solutions Proven deployment success and easy to upgrade Ready for easy migration to NGN technology
21. CAPEX Model VS Hosted model for Interactive Video Services CapexModel - Amount spent to acquire or upgrade productive assets (such as buildings, machinery and equipment, vehicles) to increase the capacity or efficiency of a firm for more than one accounting period Hosted Model – A business goal which seeks to reduce inefficiencies and increase quality. Hosted Model is an arrangement in which a company outsources some or all of functions to a service provider
22. CAPEX Model VS Hosted model CAPEX Buying space Heavy investment Model Work force to maintain it Too much to handle
23. CAPEX Model VS Hosted model Hosted Model Offering by UTStarcom More profit; Complete peace of mind
