The document outlines 5 business models for handmade entrepreneurs: 1) Clubs and subscription boxes which provide recurring revenue through monthly deliveries of curated products. 2) Teaching and information sharing through websites, books, and events. 3) Customization and personalization of products to individual customers. 4) Online communities that share lifestyle content and advice. 5) Studio sharing and co-working spaces that allow artisans to reduce overhead costs. The presentation was given by Donna Maria Coles Johnson to soap and candle makers to provide options for growing handmade businesses.

1. 5 Business Models For
Handmade Entrepreneurs
Presented by Donna Maria Coles Johnson
Founder & CEO, Indie Business Network
Tennessee Soap and Candle Meeting
May 4, 2013, Nashville,TN
Friday, May 3, 2013

2. 5 Business Models
• Clubs and subscription boxes
• Teaching and information sharing
• Customization and personalization
• Online Community
• Studio sharing and co-working
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3. Clubs and Subscription
Boxes
• Recurring revenue (monthly, quarterly ...)
• Elements of surprise and fun
• Sharing and “reveals”
• Customers market the products for you
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4. 4
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5. 5
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6. 6
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7. Teaching and
Information Sharing
• Nyah Beauty - handmade soap
• Handmade Soap Coach - teaching
• The Soap Masters - event
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8. 8
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9. 9
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10. 10
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11. Customization
• Truth Art Beauty http://truthartbeauty.com
• GCD Spa http://gcdspa.com
• Masque Apothecary http://masque-
apothecary.com
• Crunchy Betty http://crunchybetty.com
• Grannies, Inc. http://granniesinc.co.uk
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12. 12
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13. 13
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14. 14
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15. Online Community
• Transitioning Movement
• http://www.transitioningmovement.com
• “Go natural, plus get your daily dose of
healthy hair advice, lifestyle tips, fashion,
celebrity exclusives and more ...”
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16. 16
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17. Studio Sharing and
Co-Working
• Gather NC http://gathernc.com
• http://raleigh.craigslist.org/off/
3749473285.html
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18. 18
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19. Indie Business Network
http://IndieBusinessNetwork.com
Product liability insurance
Product photography services
Success calls, classes, webinars
Artisan entrepreneurial personal development
Coaching and mentoring
http://facebook.com/IndieBusinessFans
http://twitter.com/IndieBusiness
IndieBusiness@gmail.com
(704) 291-7280
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January 26-February 4, 2014
http://IndieCruise.com
Friday, May 3, 2013